| "Run Devil Run" | ||||
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| Single byGirls' Generation | ||||
| from the albumRun Devil RunandGirls' Generation | ||||
| A-side | "Mr. Taxi (JP)" | |||
| Released | March 17, 2010 January 25, 2011 (Japan) | |||
| Genre | Electropop[1] | |||
| Length | 3:21 | |||
| Label | SM,Nayutawave | |||
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| Lyricists |
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| Girls' Generation singles chronology | ||||
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| Japanese singles chronology | ||||
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| Audio sample | ||||
"Run Devil Run" | ||||
| Music video | ||||
| "Run Devil Run" onYouTube | ||||
"Run Devil Run" is a song by South Korean girl groupGirls' Generation. The originalKorean version was released on March 17, 2010, as a single fromRun Devil Run (2010), thereissue of their 2010 studio albumOh!. A Japanese version was releaseddigitally on January 25, 2011, byNayutawave Records, and was later released as adouble A-side single with "Mr. Taxi" on April 23, 2011, as the third single from theirJapanese self-titled debut studio album.
"Run Devil Run" was written byAlex James,Busbee, and Kalle Engström.[2] In 2008, American singerKesha provided the vocals for the demo of the song which has been leaked online. The song was pitched toSM Entertainment for Girls' Generation.[3] The song is an electro pop song, with horn synths in the background, and strong harmonies. It is a strong conical departure from the group's usual musical style until that point. It has been noted to use theschaffel beat.[4] In 2011, Girls' Generation recorded a Japanese version of "Run Devil Run", which was released as adouble A-side with "Mr. Taxi".[5]
Seong Won-ho ofIZM gave the song 1 stars out of 5, where he felt that the translated lyrical content and the group's vocal performance were a downgrade from the original version by Kesha.[6] Commercially, "Run Devil Run" peaked at number one on theGaon Digital Chart for two weeks.[7][8] It was certified gold by theRecording Industry Association of Japan (RIAJ) in ringtone downloads in May 2011.
The music video for "Run Devil Run" was released on March 18.[9] They also released a story version on March 31, 2010.[10] The original video contains two settings: a white room and a black room. Throughout the video, there are scenes of the girls dancing in these rooms, and there are individual close-ups of their own unique Black SoShi looks. At the end of the video, the girls are shown in the black room, after which the video ends similar to a TV shutting off.
The story version is similar to the original version, with the two rooms where the girls are dancing, and there individual close-ups in their Black SoShi looks, but the overall video is different, with a tie-in with the video of the group's song "Oh!". In the beginning of the video, it shows the mishandled helmet spill a cup, which damages a computer monitor, causing the Black SoShi to emerge from the monitor and into the girls' room and begin making a mess of it. Soon, the girls meet the Black SoShi, and after an encounter with them,Yuri pulls the plug from the monitor to its outlet, turning off the monitor and causing the Black SoShi to disappear. When the girls are cleaning up the room, one of them touches the monitor, and it shows the Black SoShi.[11]
On April 8, 2011, the teaser video for a Japanese version of "Run Devil Run" was released and the full video the following day. On April 25, 2011, a dance version was released. Lisette Bustamante provided choreography for the videos.[citation needed] The video is similar to the Korean version, except for altered dance moves and outfits. The music video begins with a blue room, after, it was changed to white, with the members dancing, in white outfits, like the Korean version, Then, changes the scenes, to a blue room what shows the girls dancing in blue outfits, the girls can be shown wearing different "Black SoShi" outfits. The first of two settings used in the music video is a white room with the members in white outfits. At the first chorus, glimpses of the second setting, a dark room with the members in fitting outfits, are shown. During the second chorus full scenes in this setting are shown.
On March 11, 2010, photos of the members were started being released online showcasing a dark concept, the so-calledBlack SoShi.[12] In the run of promotions for the song, an officialiPhone application was released, available in free and paid versions. The free version has 30-second previews for all the songs on the album, a music video for "Run Devil Run" and a few photographs. The paid version has full tracks for all the songs on the album, music videos for "Run Devil Run", "Gee", "Oh!" and "Tell Me Your Wish (Genie)", and a photo gallery.[13] They concluded their song promotions by May 2, 2010, inSBS'sInkigayo. In Japan, "Run Devil Run" was first performed onMusic Station on January 28, 2011.[citation needed]
Its first number one on network television was onKBS'sMusic Bank, where it won overKara's "Lupin" and2AM's "I Was Wrong".[14]
| Program | Date | Ref. |
|---|---|---|
| Music Bank | April 2, 2010 | [15] |
| April 9, 2010 | ||
| Inkigayo | April 4, 2010 | |
| April 11, 2010 |
Credits are adapted fromRun Devil Run liner notes.[16] The Japanese version credits are adapted from "Mr. Taxi / Run Devil Run" liner notes.[17]
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Korean version[edit]
| Japanese version[edit]
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| Region | Certification | Certified units/sales |
|---|---|---|
| Japan (RIAJ)[24] Full-length ringtone | Gold | 100,000* |
| South Korea Korean ver. | — | 2,171,755[25] |
* Sales figures based on certification alone. | ||
| Country | Release date | Format | Distributor |
|---|---|---|---|
| South Korea[2] | March 17, 2010 | Digital download | S.M. Entertainment |
| Japan[26][27] | January 25, 2011 | Digital download | Nayutawave Records,Universal Music Japan |
| April 27, 2011 | CD +DVD (double A-side single with "Mr. Taxi") |
{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link){{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)Girls' Generation songs | |
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