| Company type | Private |
|---|---|
| Industry | Social, political and market research |
| Founded | 1941; 84 years ago (1941) |
| Founder | Roy Morgan |
| Headquarters | , Australia |
Area served | Australia, New Zealand, USA, UK, Indonesia |
Key people | Gary Morgan, Executive Chairman; Michele Levine, CEO |
| Products |
|
| Services | Market research |
| Revenue | A$40 million |
| Website | www |
Roy Morgan, formerly known asRoy Morgan Research, is an independent Australian social and politicalmarket research and public opinion statistics company headquartered inMelbourne,Victoria. It operates nationally as Roy Morgan and internationally asRoy Morgan International. TheMorgan Poll, a political poll that tracks voting intentions, is its most well-known product in Australia.
The company was founded by Roy Morgan (1908–1985) in 1941; its Executive Chairman today is his son, Gary Morgan; CEO is Michele Levine.[1]
The company has annual turnover of more thanA$40 million, and along with the head office in Melbourne, also has offices inSydney,Perth andBrisbane as well as offices of Roy Morgan International inAuckland,London,New York City,Princeton andJakarta.
The results are published on their website and by media sources (newspapers, magazines, television, radio, the Internet and online subscription services such asCrikey andHenry Thornton magazine).
The Morgan Poll is a political polling service that tracks the voting intentions of Australian voters, which caters for detailed demographic and geographic analyses of the results[2] and is widely reported.[3][4]
The company is a major provider of advertising and media planning data and undertakes large government, social and corporate research programs.
Roy Morgan developed theWorm,[5] which first appeared on live TV on theNetwork Ten political talk programFace to Face.
This leading Audience Response Measurement technology was colloquially described asThe Worm because of the live graphs that snake their way over the television screen, displaying the audience's reactions to visual stimuli (like for example anelection debate) in real-time. After being commissioned to provideThe Worm to theNine Network for a decade, Roy Morgan discovered that Nine had secretly registered 'The Worm' as a trademark. Primarily as a result of an ensuing dispute, Roy Morgan changed the branding fromThe Worm toThe Reactor[6] in 2004 and continued to develop the product which is now primarily conducted online and viaThe Reactor mobile app.
Roy Morgan conducts the fieldwork forThe Melbourne Institute'sHousehold, Income and Labour Dynamics in Australia Survey (HILDA).
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| National | |
