Rosetta Reitz (September 28, 1924 – November 1, 2008) was an Americanfeminist andjazzhistorian who searched for and established a record label producing 18 albums of the music of the early women of jazz and the blues.[1]
Reitz was born inUtica, New York on September 28, 1924. She attended the University of Buffalo for one year and theUniversity of Wisconsin–Madison for two years. After leaving college, she moved toManhattan and worked at theGotham Book Mart, later opening the Four Seasons, a bookstore inGreenwich Village she operated from 1947-1956.[2] Throughout her varied career she worked as a stockbroker, owner of a greeting card business, a college professor and a food columnist forThe Village Voice and authored a book about mushroomsMushroom Cookery,.[1]
Reitz was one of thesecond wave of feminism's earliest theory writers as author of the 1971The Village Voice article "The Liberation of the Yiddishe Mama" and was a member ofNew York Radical Feminists and co-founder of the Older Women's Liberation (OWL).[2] She then wrote 1977 bookMenopause: A Positive Approach, which was one of the first such books to have focused onmenopause from the perspective of women, rather than with a medical approach.[1] While writing the book, she listened to her music recordings which told of the strength of women, not their role as victims.[1] Reitz noted that all the books she had read treated menopause as a dysfunction. She spent three years and spoke to 1,000 women in writing the book.[3]
Using $10,000 she borrowed from friends, Rosetta Records was established in 1979. She would search for lost music, most often from record collectors. The music that Reitz discovered was usually in the public domain, but she would try to determine if there were any current rights and ensure that royalties were paid to the artists.[1] Her music collections were built on old 78 rpm records of lesser-known performers including trumpeter and singerValaida Snow, pianist-singerGeorgia White, as well as others, such asBessie Brown,Bertha Idaho andMaggie Jones. She also found long lost songs from better-known artists such asIda Cox,Ma Rainey,Bessie Smith andMae West. Her collecting covered the period from the 1920s to the 1960s, with particular attention to the Blues queens of the 1920s.[1][4]
She would remaster the recordings, research the background of the artists and writeliner notes. She designed the graphics for album covers and included historic photographs. While early records were shipped by mail, ultimately there were more than ten stores that carried the Rosetta label. With changes in recording media, the label switched to tapes and later CDs. Though official sales figures were never disclosed, Reitz estimated that the four "independent women's blues" compilation albums each sold 20,000 copies. The last album released came in the mid-1990s, but older releases were available online and the artists she found had been picked up by a number of mainstream recording labels.[1]
In 1980 and 1981, Reitz organized a tribute to the "Women of Jazz" atAvery Fisher Hall as part of theNewport Jazz Festival. Called "The Blues is a Woman", the program, narrated byCarmen McRae, featured music byAdelaide Hall,Big Mama Thornton,Nell Carter andKoko Taylor.[5] Ms Reitz was the recipient of three awards—the Wonder Woman Award of 1982, a Grandmother Winifred grant in 1994, and theVeteran Feminists of America in 2002 Roll of Honor for feminists writers,[6][2]
She died at age 84 on November 1, 2008 inManhattan,New York of cardiopulmonary problems.[1] She is survived by 3 daughters and a granddaughter.
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