October 2016 cover highlighting forty years ofRobb Report | |
| Editor | Paul Croughton (2018 to present)[1] |
|---|---|
| Former editors | Brett Anderson |
| Categories | Lifestyle |
| Frequency | Monthly |
| Founded | 1976 |
| Company | Penske Media Corporation |
| Country | United States |
| Based in | Los Angeles, California[2] |
| Language | English |
| Website | robbreport |
| ISSN | 0279-1447 |
TheRobb Report is anAmerican,English-language,luxury-lifestylemagazine featuring products, includingautomobiles,aviation,boating,real estate andwatches. Founded in 1976, it is currently owned byPenske Media Corporation. It also distributesMuse by Robb Report, a luxury magazine targeting female readers.
The Robb Report was founded in 1976 by Robert L "Rusty" White.[3][4] Originally titledTwentieth Century Confederates, it began as a newsletter to sell his personal collection ofCivil War memorabilia andRolls-Royce automobiles.[5] White distributed his newsletter to members of the Rolls-Royce Owners Club asmimeographed loose-leaf pages, and he provided a suedethree-ring binder to paying subscribers. The publication matured into anadvertorial, one of the first of its kind, catering toaffluent clientele. The blend of advertising and editorial was broadcast to high-end, affluent consumers via advertisements inArchitectural Digest.[5]
In 2002, the "Robb Report" brand was sold forUS$150 million to CurtCo Media, after which CurtCo was renamed Curtco Robb Media LLC.TheRobb Report has partnered withBespoke Collection to develop auction items for Auction Napa Valley.[6] In 2014,Robb Report was acquired by aDetroit basedprivate equity firm Rockbridge for an undisclosed amount, but estimated at $60 million by a journalist atNew York Post.[7] In 2017, Rockbridge created a joint venture for theRobb Report withPenske Media Corporation.[8]
In April 2018,Robb Report launchedMuse by Robb Report targeting female readership.[9] The company publishes international versions of its magazine.[10] In 2016, the number of international editions ofRobb Report was sixteen.[11]