 | |
| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1969; 56 years ago (1969) inTorquay, Victoria, Australia |
| Founder | Brian Singer Doug Warbrick |
| Headquarters | Torquay, Victoria ,Australia |
Key people | Brooke Farris (CEO) |
| Products | Sporting goods |
| Parent | KMD Brands |
| Website | www |
Rip Curl is an Australian designer, manufacturer, and retailer ofsurfing sportswear (also known asboardwear) and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa. Globally, Rip Curl is considered a successful member of the "Big Three", of the surf industry alongsideQuiksilver andBillabong.[1][2]
Rip Curl is now present in several areas of board sports, includingskateboarding /surfskating,freestyle skiing,snowboarding andwakeboarding. Some events in these other disciplines include theRip Curl SurfSkate Festival,Rip Curl Wake, Skate and Music Festival,Rip Curl City Slam (skateboarding) and theRip Curl World Heli Challenge (freestyle skiing and snowboarding).
The name "Rip Curl" was taken from a vee-bottom surfboard that co-founder Warbrick bought in 1968, upon which he'd written "Rip Curl Hot Dog." The words didn't mean anything, he later admitted. "Except ripping was groovy; surfing the curl was groovy; we wanted to be groovy – so that was it."
— Matt Warshaw,Encyclopedia of Surfing[3]
The company was founded in 1969 byDoug Warbrick and Brian Singer inTorquay, Victoria, Australia, and initially producedsurfboards. In 1970, they decided to begin production ofwetsuits, with an emphasis on transforming diving technology into a wetsuit suitable for surfing.[citation needed] Alan Green (co-founder of Quiksilver) was a Rip Curl employee in 1969 and developed the first Quiksilver boardshorts at the Rip Curl Factory in April 1970.[4]
In 2019Tim Baker authored, The Rip Curl Story, a book documenting the company's history. The Rip Curl Story celebrates 50 years of surfing and the wanderlust of the Rip Curl founders Doug 'Claw' Warbrick and Brian Singer.[5] It is pegged as both a business primer and an adventure story.[6]
In mid-2012, Singer and Warbrick engaged the services of Bank of America Merrill Lynch to sell the brand, but the plan was abandoned in March 2013.[7] In October 2019, Rip Curl was sold to outdoor specialist companyKathmandu.[8]
On 16 August 2021, Rip Curl appointed Brooke Farris as thechief executive officer.[9]
In 2025 they replaced shark attack surviving modelBethany Hamilton with Sasha Lowerson, a transgender, in their ad campaign. Conservatives were critical of the move, believing the move to be an attack on Bethany Hamilton's criticism of transgender athletes, and boycotted the company. The company has since lost 80 million dollars and closed 21 stores worldwide, which some have compared to the effects of theBud Light boycott, while others deny the link.[10][11]
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Rip Curl is responsible for a campaign called The Search.[12] Surf films by legendary filmmakerSonny Miller were created as part of the Search campaign:The Search (1992),The Search II (1993),Beyond the Boundaries: The Search III (1994),Feral Kingdom (1995),Tripping the Planet (1996) andSearching for Tom Curren (1996), which was awarded Video of the Year bySurfer magazine in 1997.[13] In 2015 Rip Curl relaunched The Search.[14]
Rip Curl is known for manufacturing technical products and innovation in the surf industry. Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 2012 and 2013.[15][16]
The Rip Curl Group took home six wins at the 2017 SBIA Awards in Australia.[17]
Rip Curl's marketing campaign "My Bikini" took home the SIMA Award for "Women's Campaign of the Year" in 2013, 2014, 2015, 2016 and 2019.[18]
Rip Curl received the 2015 SIMA awards for[19] Women's Marketing Campaign of the Year ("My Bikini"), Wetsuit Brand of the Year (Flash Bomb Zip Free), Accessory Product of the Year (SearchGPS Watch), Women's Swim Brand of the Year and Men's Boardshort of the Year (Mirage MF Driven).
Rip Curl received the 2017 SBIA awards for Men's Brand of the Year, Customer Service Team of the Year (Torquay Head Office), WA Account Manager of the Year (Kerry Whitford), Ladies Swimwear Brand of the Year, Men's Boardshort of the Year (Mirage Connor Surge), Wetsuit of the Year (Flashbomb Chest Zip), Surfing Accessory of the Year (FLight Posse Backpack), Ladies Brand of the Year, QLD Account Manager of the Year (Sean Finlay).[20]
Rip Curl received the 2019 SBIA awards for Product Innovation of the Year (Heatseeker), Wetsuit of the Year (Flashbomb Heatseeker), Mens Boardshort of the Year (Mirage 3 2 1), Ladies Swimwear Brand of the Year, Sales & Customer Service Office of the Year, Rip Curl National Customer Service WA, Account Manager of the Year (Kerry Whitford), Vic/Tas Account Manager of the Year (Daniel Jenkin), Qld Account Manager of the Year (Sean Finlay), Ladies Brand of the Year, Mens Brand of the Year.[21]
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