 | |
| Company type | Subsidiary |
|---|---|
| Industry | Cosmetics |
| Founded | 1834 |
| Founder | Eugène Rimmel |
| Headquarters | , |
Area served | Worldwide |
Key people | Bernd Beetz (CEO) |
| Products | cosmetics |
| Parent | Coty |
| Website | rimmellondon.com |
Rimmel (commonly known asRimmel London) is aBritish multinational cosmetics brand, now owned by parent companyCoty. The House of Rimmel was founded byFrench-born British cosmetics entrepreneurEugène Rimmel in 1834, inBond Street,London.[1]
With creative success with these products, Rimmel London began creating products such as pomades and mouth rinses. Today, the brand is one of the world's most popular make-up producers.
Rimmel's company motto is "Get the London Look". The faces of Rimmel wereKate Moss,[2]Sophie Ellis-Bextor,Lily Cole,Ayumi Hamasaki,[3] and ITV'sHolly Willoughby.
In October 2009, it was announced thatJerry Hall,Georgia May Jagger, and Canadian supermodel,Coco Rocha, were set to join to the line up of spokeswomen.[4] Within days of Rocha's first campaign release, Rimmel announced that they had signedZooey Deschanel,Solange Knowles, and Alejandra Ramos Munoz would help the brand launch into the global marketplace.[5] In 2013, Rimmel announced their collaboration with British singer,Rita Ora, for makeup collections.[6] In 2016, Rimmel namedCara Delevingne as one of the faces of their brand.[7]
Ads featuring Moss and Jagger were banned from British magazines and television after the Advertising Standards Authority found them to be misleading as the ads used false lashes.[8] In 2021, Rimmel announcedAdwoa Aboah as the global activist for the brand. She would be the face of major beauty campaigns for the year.[9] In 2022,Tom Daley became the first male ambassador of the brand.[10]
Rimmel products are available in pharmacies and supermarkets inArgentina,Australia,Austria,Bahrain,Belarus,Belgium,Bulgaria,Canada,China,Croatia,Czech Republic,Denmark,Estonia,Finland,France,Germany,Hong Kong,Hungary,India,Indonesia,Ireland,Israel,Italy,Japan,Latvia,Lithuania,Lebanon,Malta,Mexico,Netherlands,Norway,Poland,Portugal,Qatar,Romania,Russia,Saudi Arabia,Slovakia,South Africa,South Korea,Spain,Turkey,Lebanon, theUnited Arab Emirates, theUnited Kingdom,Ukraine,Greece, and theUnited States.[11]
