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| RiceGum | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 Le in 2018 | |||||||||||||
| Personal information | |||||||||||||
| Born | Bryan Quang Le (1996-11-19)November 19, 1996 (age 28)[1] Las Vegas, Nevada, U.S. | ||||||||||||
| Occupation | YouTuberrapper | ||||||||||||
| YouTube information | |||||||||||||
| Channel | |||||||||||||
| Years active | 2012–2020 | ||||||||||||
| Genres | |||||||||||||
| Subscribers | 9.96 million[15] | ||||||||||||
| Views | 2.18 billion[15] | ||||||||||||
| Associated acts | |||||||||||||
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Last updated: February 7, 2023 | |||||||||||||
Bryan Quang Le[19] (born November 19, 1996), better known asRiceGum, is an AmericanYouTuber andonline streamer. He is best known for hisdiss tracks and online feuds with other YouTube personalities.[20] Since creating his YouTube channel, his channel has received over ten million subscribers and over two billion video views.[21]
In November 2017, Le was ranked at number 25 on theBillboardEmerging Artists chart.[22] His song "It's Every Night Sis" wascertified platinum by theRecording Industry Association of America (RIAA) in March 2018.[23]
Le was born toVietnamese andChinese parents.[24] He attendedSierra Vista High School, where he was on the basketball team.[25] Le attended theUniversity of Nevada, Las Vegas (UNLV) before dropping out during his first year to pursue his online career full-time.[24]
In 2017, Le released a single titled "It's Every Night Sis" featuring fellow YouTube personality Alissa Violet, which was aresponse track to YouTuberJake Paul's viral song "It's Everyday Bro".[20][26] It became Le's first charting single, having debuted at number 80 and number 55 on theBillboard Hot 100 andCanadian Hot 100 charts respectively.[27][28][29] The song later became certified platinum by theRecording Industry Association of America (RIAA) in March 2018.[23][30] The single was followed by "God Church" in July 2017, its title was another reference to "It's Everyday Bro", which reached number one on the Comedy Digital Track Sales chart.[31][32]
RiceGum was featured in the video for "Earthquake" by YouTube personality and rapperKSI, released on August 12, 2017.[33]
In October 2017, RiceGum released "Frick da Police", which was a diss track towards YouTube personalityiDubbbz.[34] The song charted at number 45 and number 67 on theHot R&B/Hip-Hop Songs andCanadian Hot 100 charts respectively.[28][35]
RiceGum was featured in theSuper Bowl LII commercial forMonster headphones. In the ad, he plays a man on a subway who is inspired byIggy Azalea to fashion a headset from scratch, which is accepted by an executive.[36]
In 2023, RiceGum began live streaming on the online video platformRumble.[37]
Ian Jomha, a YouTuber by the channel name ofiDubbbzTV, made an episode of his popular "Content Cop" series on RiceGum (a series where he critiques other YouTubers' content), which received over 50 million views and over 2 million likes. The end of the video featured the diss track "Asian Jake Paul".[38] In response to the video, RiceGum made the diss track "Frick da Police". The diss track was met with a negative reception, currently holding 1.3 million dislikes since its release.[38] RiceGum has also been involved in controversies with other popular YouTubers and musicians such asTheOdd1sOut,Gabbie Hanna,[39] andBhad Bhabie.[40]
On June 12, 2018, RiceGum uploaded a video of himself inHong Kong through his main YouTube channel. In the video, he asks strangers and a staff member in a localMcDonald's if they have dog on the menu as he says "Asians eat cats and dogs in China." He also jokes about wanting to have dog and cat meat to eat as he is "always open to try new things".[41] He comments onHong Kong street foodbeef entrails, questioning if it is dog meat and saying "shit looks disgusting".[42] He filmed comedian M2THAK walking up to a man in the Hong Kong International Airport, yelling "Do you understand the words that are coming out of my mouth?", allegedly imitating a scene from the Hollywood movieRush Hour starring Jackie Chan and Chris Tucker to imply that Asian communities do not understand English.[43] M2THAK was also filmed repositioning mannequins in a store window into sexually suggestive poses.[44] The video included a scene where they gave a half-eaten ice cream to a local Hong Kong man.[45]
Online commentary has compared the video toLogan Paul'sJapan vlog controversy,[46] saying that he is being disrespectful and culturally insensitive in a foreign country.[47]Jimmy Wong tweeted saying that he is disappointed as RiceGum's videos are now "disrespectful, ignorant, borderline racist, & shameful to all creators, especially Asians" and asked him to "please grow up & stop".[48]
Two weeks later, on June 27, when the video received different criticism in China and other Asian countries, RiceGum released a video, saying that he was just "joking around".[49] He defended himself saying that he was just trying to use Asian stereotypes to point to American comedy culture and that people are being too sensitive. He further explained that he believed it is acceptable as he is Asian.[50] He also said that he wanted to return to Hong Kong, but says that he is "kind of scared now because the people may hit me and beat me up". However, the video was considered insincere; media sitePolygon described that his apology was done "in a somewhat glib manner" andWhat's Trending said the "apology" "sounded [incredibly] forced".[51][52] The video of his Hong Kong tour is currently removed from YouTube due to the violation of YouTube's Terms of Service.[53]
In January 2019, RiceGum, along with Jake Paul, came under fire for promotingMysteryBrand, a website which offers the chance to open a digital "mystery box" of pre-selected items with a promise to win one in real life at random. Many users have said they have not received prizes they won through the site, and concluded the site is a scam.[54] In response, RiceGum made a video in which he pointed out that other YouTubers made their own videos promotingMysteryBrand months prior, saying "No-one said anything, it wasn't a problem back then. Why did no-one bring it up, or even talk about these guys? This mystery box thing has been on the internet for 3 or 4 months even from other creators, but as soon as I do it, it's a problem?" At the end of the video, he decided to give awayAmazon gift card codes, saying "There's nothing I can really do but say sorry and give you these Amazon gift cards". However, many people called him out for the Amazon codes already being expired.[55]
In June 2021, RiceGum along with members ofFaZe Clan were influencer ambassadors for acryptonon-fungible token called Save the Kids (KIDS) which was marketed as a charity token meant to give a percentage of the transaction fee to theBinance Charity Wallet.[56][failed verification]
The token was thenpumped and dumped by many of the ambassadors and the token's value crashed shortly after when it was released.[57][58]
On April 27, 2023, RiceGum uploaded his first new video in more than two years, entitled "Baby Girl." In it, he announced that he and his girlfriend Ellerie Marie's child wasstillborn.[19][59][60] Ellerie announced that she had given birth to theirrainbow baby Bea on September 12, 2024.[61]
| Title | Year | Peak chart positions | Certifications | Album | |||||
|---|---|---|---|---|---|---|---|---|---|
| US [27] | US R&B/HH [35] | US Rap [62] | CAN [28] | ||||||
| "It's Every Night Sis"[63] (featuring Alissa Violet) | 2017 | 80 | 34 | 25 | 55 | Non-album singles | |||
| "God Church"[31] | — | — | — | — | |||||
| "Frick da Police"[34] | —[A] | 45 | — | 67 | |||||
| "Naughty or Nice"[65] | — | — | — | — | |||||
| "Bitcoin"[66] | 2018 | — | — | — | — | ||||
| "Fortnite n Chill"[67] | — | — | — | — | |||||
| "DaAdult"[68] | 2020 | — | — | — | — | ||||
| "My Ex"[69] | — | — | — | — | |||||
| "Contract Money Freestyle"[70] | — | — | — | — | |||||
| "—" denotes a recording that did not chart or was not released in that territory. | |||||||||
| Title | Year | Other artist(s) | Album |
|---|---|---|---|
| "Earthquake"[33] | 2017 | KSI | Disstracktions |
Notes
