Robert Reiser (born June 27, 1963) is an American former crew chief and a general manager forRFK Racing. Reiser is the son of Alice andJohn Reiser, who served as general manager for Roush Racing's Busch and Craftsman Truck series race shops.

Reiser started racing on the short tracks ofWisconsin. In 1984, he began drivinglate models. He won 14 different track, area and regional championships from 1990 to 1992. From 1993 to 1997 his racing career culminated as a driver/owner in the NASCARBusch Series.

In 1997, Reiser decided to stop his racing career in the Busch Grand National Series, he put snowmobile racerTim Bender in his car. Bender got hurt after the eighth race at Texas, so he put his former Wisconsin competitorMatt Kenseth in the drivers seat until Bender recovered. Reiser lost the 1994 late model track championship atMadison International Speedway to Kenseth. Kenseth was quickly successful. Then Reiser and Kenseth combined for a second-place finish in 1998 and a third-place finish in 1999. In 2000, Jack Roush hired Kenseth, Reiser, and their entire Busch team to run full-time inWinston Cup. The combination was again successful. They rapidly moved up the final points each year. In 2003 Kenseth and Reiser dominated to win the finalWinston Cup championship as driver/crew chief. With Reiser from 2000 to 2007, Kenseth won 16 races. In 2008, Reiser served as interim crew chief forCarl Edwards, helping Edwards win atTexas Motor Speedway.^[2]

Near the end of the2007 season, Reiser was named the general manager for all five of Roush Fenway Racing's Nextel/Sprint Cup teams. His last race as crew chief was theFord 400 atHomestead-Miami Speedway in Florida, which became the second victory of the season for driverMatt Kenseth.

Reiser was relieved of his duties as RFR GM on November 22, 2016.^[3]

(key) (Bold – Pole position awarded by qualifying time.Italics – Pole position earned by points standings or practice time. * – Most laps led.)

• Robbie Reiser driver statistics at Racing-Reference
• Robbie Reiser owner statistics at Racing-Reference
• Robbie Reiser crew chief statistics at Racing-Reference

• 1963 births
• American Speed Association drivers
• Living people
• NASCAR crew chiefs
• NASCAR drivers
• NASCAR team owners
• People from Addison, Wisconsin
• Sportspeople from Washington County, Wisconsin
• Racing drivers from Wisconsin

• Articles with short description
• Short description matches Wikidata
• Use mdy dates from October 2012
• Short description is different from Wikidata