American energy drink brand
Reign Total Body Fuel is an Americanenergy drink that was introduced in 2019 by theMonster Beverage Corporation .[ 2] [ 3] [ 4]
In 2019,VPX Sports filed alawsuit against Monster Beverage for infringing on their trademark.[ 5] [ 6]
In 2020, Monster Beverage request to block VPX Sports from using the word Reign was preliminarily granted.[ 7]
In 2021, the talent agency Viral Nation partnered with Reign, along with other brands, for Anthony Hamilton Jr.[ 8]
In September 2023, it was announced that Reign Storm is the official energy drink of Association of Pickleball Players.[ 9]
^ GlobeNewswire (May 2, 2019)."Monster Beverage Reports 2019 First Quarter Financial Results" .Yahoo! Finance . RetrievedSeptember 18, 2020 .^ Zacks Equity Research (December 18, 2019)."Here's How Monster Beverage Stock Looks Heading Into 2020" .Yahoo! Finance . RetrievedSeptember 18, 2020 . ^ Holtz, Steve (April 15, 2019)."Reign Launch Ramps Up Energy-Drink Controversy" .CSP Daily News . RetrievedSeptember 18, 2020 . ^ Prokop, Hannah (September 11, 2020)."Reign Launches New Flavor" .CSP Daily News . RetrievedSeptember 18, 2020 . ^ Energy, Bang (April 3, 2019)."VPX Sports/Bang Energy Sues Monster Energy Co. and Reign Beverage Co. for Trademark Infringement, Trade Dress Infringement, and Unfair Competition for Monster's Knockoff REIGN Energy Drink" .PR Newswire . RetrievedFebruary 2, 2022 . ^ "Judge Rules in Favor of Monster in VPX Trade Dress Lawsuit" .BevNET . August 6, 2021. RetrievedFebruary 2, 2022 .^ "Monster Energy Wins Block to Rival's 'Reign' Energy Drink" .Bloomberg Law . January 27, 2020. RetrievedFebruary 2, 2022 .^ Nation, Viral (December 20, 2021)."Viral Nation Secures Over $400K in Partnerships for Superstar Athlete-Influencer, Anthony Hamilton Jr. (@hamilt0njr)" .PR Newswire . RetrievedFebruary 2, 2022 . ^ Storm, Reign (September 29, 2023)."REIGN Storm Announced as Official Energy Drink of the Association of Pickleball Players (APP)" .PR Newswire . RetrievedJune 15, 2024 .
