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Recombinant culture

From Wikipedia, the free encyclopedia

Recombinant culture is whencultural productions such astelevision shows are rehashed in a series of sequels.[1] The term was introduced byTodd Gitlin in 1983 to describe how inAmerican television networks would create and promote sequels and spin-off over original shows, with "hits" being very rare and "a blatant imitation stands a good chance of getting bigger numbers than a show that stands on its own".[1] The phenomenon has been attributed toadvertising-supported media.[1] Examples include theSuperman series.[2] Positive examples of recombinant culture have includedsampling in music.[3]

See also

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References

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  1. ^abcSut, Jhally (2006).The spectacle of accumulation : essays in culture, media, & politics. New York, N.Y.: P. Lang. p. 56.ISBN 9780820479040.OCLC 70106785.
  2. ^Lopes, Paul (2009-04-07).Demanding Respect: The Evolution of the American Comic Book. Temple University Press.ISBN 9781592134441.
  3. ^"M/C Journal".journal.media-culture.org.au. Retrieved2017-12-21.


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