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Rapha (sportswear)

From Wikipedia, the free encyclopedia
Sportswear and lifestyle brand

Rapha
Rapha Performance Roadwear
IndustrySporting goods
Founded2004; 22 years ago (2004)
Founders
Headquarters,
England
Area served
Worldwide
Key people
Francois Convercey (CEO)
ProductsClothing,accessories,skin care,cafés,Books
Websiterapha.cc

Rapha Performance Roadwear is acyclinglifestyle brand focused onroad bicycle racing andmountain biking clothing and accessories. Rapha has its headquarters in London and a United States office inBentonville, Arkansas.[1][2]

History

[edit]

The company was started in London in early 2004 bySimon Mottram[3] and Luke Scheybeler.[4] Its first products were launched in July of the same year. The name Rapha was taken from the 1960s cycling teamRapha, itself named after theapéritif drink companySaint-Raphaël [fr].[5]

In 2007, Rapha partnered with British designerPaul Smith to create a range of cycle clothing and accessories.[6] In 2016, it collaborated withbikepacking designer Apidura on a range of cycling luggage.[7]

In August 2017, RZC Investments, a company set up bySteuart Walton, announced that it would buy Rapha for £200m.[8][9]

In February 2020, Rapha announced that it would move its North American headquarters fromPortland, Oregon toBentonville, Arkansas.[2]

In the same year, Rapha collaborated withPalace Skateboards on a cycling kit for professional cycling teamEF Education–EasyPost at the2020 Giro d'Italia.[10]

In 2021, Rapha entered the mountain bike market, launching its first range of mountain biking clothing in collaboration with Smith on a line of helmets.[11]

Organizations and venues

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In 2015, Rapha developed an international cycling club called theRapha Cycling Club (RCC), whose members get benefits with the company. Today, it has over 20,000 members.[12]

Rapha has about 21 international stores throughout North America, Europe, Asia and Oceania. They are called "clubhouses."[13]

TheRapha Foundation was created in 2019 by Rapha co-founder Simon Mottram and shareholders Tom andSteuart Walton to fund various non-profit cycling organizations, and to introduce cycling to a wider audience. It provides $1.5 million a year in funding, and supports non-profits in the UK, United States, Germany, Australia and Japan.[14]

Sponsorships

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In August 2012, Rapha announced that from 2013 it would be producing the clothing for the British cycling team,Team Sky.[15] On 3 November 2015 it announced that its Team Sky sponsorship would end after the 2016 season.[16]

In 2015, Rapha announced it would begin supplying clothing to theUCI Women's WorldTour teamCanyon-SRAM.[17] However, in 2022, Canyon-SRAM said it would drop Rapha as its clothing outfitters.[18]EF Education First started wearing Rapha clothing in the 2019 race season,[19] alongside UCI Men's WorldTour teamEF Education–EasyPost.[20]

In 2022, Rapha became a supporter of the UCI Women's WorldTour teamEF Education–Tibco–SVB.[21][22]

Rapha also sponsorsUCI Continental cycling teamsL39ION of Los Angeles[23][24] andRoxsolt Liv SRAM,[25][26] and professional cyclistsLael Wilcox,Maghalie Rochette, and Sarah Sturm.[27][28]

See also

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References

[edit]
  1. ^MacMichael, Simon (22 September 2021)."Rapha to move to new headquarters in north London".road.cc. Retrieved21 June 2022.
  2. ^ab"Rapha moves NA office to Arkansas". 2 March 2020. Retrieved11 February 2020.
  3. ^Penn, Rob (28 January 2010)."Pedalling fashion: the rise of cycle style". Design Week.
  4. ^Green, Lucie."New sportswear line". Financial Times.
  5. ^"The Original Rapha".The Inner Ring. 16 May 2012. Retrieved21 May 2013.
  6. ^"Rapha + Paul Smith collection unveiled".Road Cycling UK. 28 July 2010. Retrieved1 October 2012.
  7. ^"Rapha partners Apidura for bar and saddlebag line".Cycling Industry News. 15 June 2016. Retrieved13 September 2018.
  8. ^"Walmart heirs' fund wins £200m race for cycling brand Rapha". 7 August 2017. Retrieved7 August 2017.
  9. ^"Our Investments – RZC Investments".RZC Investments. Retrieved21 June 2022.
  10. ^Stanley, Jack (5 October 2020)."An Official Look at Palace's Upcoming Rapha Collaboration".Hypebeast. Retrieved21 June 2022.
  11. ^Broudy, Berne (7 June 2021)."Rapha Launches Mountain Bike Collection, With Commitment to Support Trail Access".GearJunkie. Retrieved21 June 2022.
  12. ^Faithfull, Mark."New Rapha Clubhouse London Set to Ride the Cycling Boom".Forbes. Retrieved21 June 2022.
  13. ^"Clubhouses".Rapha. Retrieved21 June 2022.
  14. ^Robinson, Joe (29 May 2019)."Rapha to give $1.5m to grassroots with new charity foundation".Cyclist. Retrieved21 June 2022.
  15. ^Merrill, Jamie (3 September 2012)."Sky's the limit for cult clothing brand Rapha".The Independent. Retrieved1 October 2012.
  16. ^Scott, George (3 November 2015)."Rapha and Team Sky to end partnership after 2016 season".Road Cycling UK. Retrieved21 June 2022.
  17. ^"Rapha, Canyon and SRAM sponsor major new women's road team".Bicycle Retailer. 20 November 2015. Retrieved21 June 2022.
  18. ^Becket, Adam (19 January 2022)."Canyon-SRAM unveil bold new kit as they depart from purple and Rapha".Cycling Weekly. Retrieved21 June 2022.
  19. ^Ballinger, Alex (11 January 2019)."EF Education First unveil stylish new tie-dye Rapha kit on eve of Tour Down Under".Cycling Weekly. Retrieved21 June 2022.
  20. ^"Rapha | EF Education–EasyPost".Ef Pro Cycling. Retrieved21 June 2022.
  21. ^"Team EF Education-TIBCO-SVB unveil their 2022 kit".Voxwomen. 25 January 2022. Retrieved21 June 2022.
  22. ^"EF Education–Tibco–SVB".Rapha. 25 January 2022. Retrieved21 June 2022.
  23. ^Becket, Adam (20 January 2022)."Rapha release L39ION of Los Angeles kit for 2022 season".Cycling Weekly. Retrieved21 June 2022.
  24. ^"Legion of Los Angeles".Rapha. Retrieved21 June 2022.
  25. ^Mullens, Peta."Sponsors".Peta Mullens. Archived from the original on 19 December 2015. Retrieved21 June 2022.
  26. ^"Roxsolt Liv SRAM".Rapha. Retrieved21 June 2022.
  27. ^Hansen-Gillis, Lily (29 January 2021)."Rapha expands women's roster as part of commitment to promote women's cycling".Canadian Cycling Magazine. Retrieved21 June 2022.
  28. ^"Rapha furthers support of women's cycling with new signings".endurance.biz. 29 January 2021. Retrieved21 June 2022.

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