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Rakuten DX provides mobile application tools & digital experience services for enterprises designed to support businesses in their digital transformation.
2006: Aquafadas founded as a company by Claudia Zimmer and Matthieu Kopp. PulpMotion, the second software, launches.
2007: BannerZest – software designed to create Flash banners – enters the market. The same yearAve!Comics, book store for digital comic books owned by Aquafadas, starts to gain attention in the comic books world.
2010: BannerZest for Windows goes live. BannerZest Fun Pics Facebook app launches. Plug-in PulpFx created in partnership with Noise Industries goes live. Digital publications forFnac andOrange enter the market. Launch of mobile apps for:RMC Sport,La Tribune andReader's Digest.
2011: Partnership with Quark to make Aquafadas technology compatible withQuark 9 etQuark QPS. Adobe InDesign4 Plugin designed for digital publishing goes live. New clients using Aquafadas tools for their digital publications: La Réunion des Musées Nationaux –Grand Palais,Reader's Digest,La Tribune,Bayard, andCarlsen.
2012: The Canadian e-reading companyKobo Inc. acquires Aquafadas.
2017: Aquafadas becomes a major subsidiary of theRakuten Group, appointing Yasufumi Hirai as Chairman and Koichiro Takahara as CEO.[1]
July 2017: Aquafadas becomes Rakuten Aquafadas as a part of corporate rebranding and integration within the Rakuten Group
November 23, 2020: Rakuten Aquafadas becomes Rakuten DX.[citation needed]