| Company type | Private company |
|---|---|
| Industry | Fashion |
| Founded | 2002; 23 years ago (2002) |
| Founder |
|
| Headquarters | United States |
| Products | ready-to-wear products, footwear, accessories, fragrance |
| Parent |
|
| Website | www |
Rag & Bone (stylized inall lowercase) is anAmerican fashion brand. The brand is sold in more than 700 shops around the world, as well as in Rag & Bone retail stores.[1] Marcus Wainwright and Nathan Bogle co-founded the brand in 2002, though Wainwright stepped down as chief brand officer in July 2023. The brand's design oversight is now shared between Jennie McCormick and Kyle Sweeney.[2]
Rag & Bone was founded in 2002 by Nathan Bogle and Marcus Wainwright.[3] In 2004 the label launched with a men's line and a women's line followed in 2005. In 2006, Bogle left the company and David Neville, who joined the company in 2005, became partner with Wainwright.[4][5]
With the help of footwear designer Tull Price, former owner ofRoyal Elastics and current co-owner ofFEIT, Rag & Bone Footwear was founded in 2008. Its footwear line includes the Newbury boot.[6][7][8]
Today, it offers men's and women's ready-to-wear jeans (under rag & bone/JEAN), footwear and accessories.[3] For their SS15 menswear collection, in lieu of a fashion show, they enlisted friends, includingJerry Seinfeld,Carmelo Anthony,Camille Rowe for a portrait photo series.[9]
In October 2015, Wainwright and Neville, who previously spoke at the WWD Menswear Summit,[10] were guest speakers at theWWD CEO Summit where they discussed the brand's trajectory and retail footprint, including their newly opened NY concept store, the General Store.[11][12]
In October 2016, Rag & Bone expanded into fragrance with the launch of a line of eight unisex Eau de Parfums.[13] In the same month, it also signed its first licensing deal for eyewear with Italian eyewear creator,Safilo Group, beginning in January 2018.[14]
In July 2023, Rag & Bone's Chief Merchandising and Design Officer Jennie McCormick took over oversight of womenswear, footwear, and accessories, while Senior Vice President of Design and Merchandising Kyle Sweeney took over menswear and merchandising.[15]
In April 2024,Guess?, Inc. andWHP Global completed the acquisition of the brand.[16]
Kate Moss starred in the brand's first ever advertising campaign for FW 2012 and also shot their SS 2013 campaign.[17]American actorMichael Pitt fronted their first men’s campaign for FW 2013 with French actressLéa Seydoux appearing in their women’s campaign.[18]For SS 2014 they cast actorsEmile Hirsch andStacy Martin.[19]For FW14 Michael Pitt andWinona Ryder star in their campaign.[20]
The SS15 campaign featured a Rag & Bone film calledThe Driver, starring Michael Pitt and Astrid Berges-Frisbey. Directed by Pitt, it won the Best Production Award in the Established Talent category at the Milan Fashion Film Festival in September 2015.[21]
The brand had raised controversy after an attempt at shock advertising backfired, when it commissioned anadvertisement where the body of a vintagePorsche 911SC was crushed. However the Porsche used in thefilm was actually a shell of a car that was salvaged from a scrap yard for the shoot.[22][23]
In February 2016, Rag & Bone launched a serial Photo Project ad campaign. The photographs featured women representing the diversity and breadth of the brand.[24] Later that year, the Men’s Project featured an eclectic cast of men from various artistic backgrounds. The Project featuredJohn Turturro,Mauro Refosco,Honor Titus,Wiz Khalifa,Harvey Keitel,Mikhail Baryshnikov andMark Hamill.[25]
In December 2019, Rag & Bone commissionedStephen Shore to photograph the SS 2020 campaign. Shore photographed modelsAjani Russell,Chloe Fineman,Dylan Penn,Olivia Cooke,Pyper America andPaloma Elsesser wearing the collection while riding theNew York City Subway.[26]
In 2006 Bogle, Neville and Wainwright won theEcco Domani Fashion Foundation (EDFF) award in the men's category which entailed a $25,000 prize fund to stage a fashion show duringNYFW.[27][28][29] That same year they were finalists in theCouncil of Fashion Designers of America's Vogue Fashion Fund. In 2007 they were recipients of the CFDA's Emerging Talent Award.[30] In 2010, Neville and Wainwright won the CFDA/Swarovski Award for Emerging Menswear Talent.[31] In 2013, Rag & Bone received the Breakthrough Award at theAccessories Council Excellence Awards.[32] In 2014, they were nominated for the CFDA Menswear Designer of the Year.[33] In 2015, Neville and Wainwright were honored at Phoenix House’s Fashion Award Dinner.[34] In 2015, Neville and Wainwright were nominated for the CFDA Menswear Designer of the Year award.[35] In 2016, Neville and Wainwright were nominated for the CFDA Menswear Designer of the Year award for the third time.[36]