 Logo used since 2023 (Only in France) | |
| Founded | 1971; 54 years ago (1971) Schoten, Belgium |
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| Founder | Baron François Vaxelaire |
| Headquarters | , Belgium[citation needed] |
Area served |
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| Parent | HIG Capital (France) QSR Belgium (Belgium and Luxembourg) |
| Website | www www www www www |
Quick Restaurants is an originally Belgian chain of hamburgerfast food restaurants currently based inBobigny,Seine-Saint-Denis,[1] France. Quick was founded in 1971 by Belgian entrepreneur Baron François Vaxelaire and operates around 400 restaurants.
Quick is similar in theme toMcDonald's orBurger King. In 2007, it was taken over by the French government's investment holding company,CDC, and was purchased by Burger King in February 2016.In September 2016, QSR Belgium bought back restaurants of Belgium and Luxembourg to Bertrand Group.
The chain was first established in 1971 by retail entrepreneur Baron Vaxelaire (Chairman of theGB/GIB Group) with two restaurants, one inSchoten, just outside Antwerp and another one inWaterloo, south of Brussels. The first Quick in France was opened inAix-en-Provence on July 19, 1980. By December 31, 2010, it operated over 400 restaurants inBelgium,France,Luxembourg and the French overseas departments or territories ofRéunion,New Caledonia,Guadeloupe andMartinique. 72% of these restaurants are operated asfranchises.
Quick used to have a UK and Dutch presence in the 1980s and 90s, including a branch in London's Leicester Square and in Rotterdam, but these are long since closed. From around 2007-08 Quick also had restaurants inMorocco andAlgiers,Algeria, as well asMoscow andTula in Russia, but these have also closed. Currently there are outlets in Morocco, two outlets inTunis, Tunisia.
In September 2016, QSR Belgium bought back restaurants of Belgium and Luxembourg to Bertrand Group.
In February 2010, Quick announced that eight of its French franchises would offerhalal menus to cater to theMuslim population,[2] a number that increased to 22 in August 2010, and only halal menus are being served since then.[3] The move caused controversy from politicians across various parties, including Roubaix's mayor,Marine Le Pen of theNational Front, and theUMP, France's ruling political party.[4]
In 2011, Quick unveiledLe Double Mix, a two-in-one sandwich featuring a bread-bun done two different ways on each half, with each side having its own dressings. Available in hamburger or chicken varieties,Le Double Mix was sold as a limited-run sandwich, through April 18, 2011.[5]
On January 22, 2011, 14-year-old Benjamin Orset died after eating two hamburgers at a Quick restaurant inAvignon, France. An autopsy report concluded that he died from food poisoning. Traces ofstaphylococci were detected in the boy's body, as well as in five of the eight employees. Quick's managing director, Jacques-Edouard Charret, refused to accept responsibility for the death of the boy.[6] However, the investigation found that the death of Orset was a direct result of the meal he had eaten at Quick the day before.[7] Admitting the possibility of a "local failure" rather than any problems with the products supplied centrally, Quick took control of the Avignon restaurant back from the franchisee. Quick also promised to "strengthen its controls and hygiene measures, which are already stricter than the legal standards".
In 2003, Quick opened their first restaurant in Casablanca by the biggest movie theater in the country, Megarama.In 2016, the Ténor group became franchiseholder for Quick in Morocco. They opened inAgdal, Rabat another restaurant. Later in 2016, two new restaurants opened, one inMaârif, Casablanca, and the other in Gueliz,Marrakech. From 2017 restaurants with drive through access were opened, the first in Targa, Marrakech, followed by a second one in El Jadida in 2018 and a third one in August 2019 inDar Bouaaza. Also in 2019 a Quick restaurant opened on the top floor of the Ryad Square shopping mall in Rabat, Hay Riad. In 2022 the first restaurant in Rabat moved to the food court of the Arribat Shopping Mall.[8]
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