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Quavers

From Wikipedia, the free encyclopedia
British crisp brand
This article is about the snack food. For the type of musical note, seequaver. For the song, seeQuavers (song).
Quavers
Product typeCrisps
OwnerWalkers
CountryUnited Kingdom
Introduced1968; 57 years ago (1968)
MarketsUnited Kingdom, Ireland
Previous ownersSmiths

Quavers are aBritishdeep-fried potato-basedsnack food produced byWalkers, originally launched bySmiths in 1968. The name comes from the musical note,quaver, as both the note and the crisp have a curly shape.

History

[edit]

Quavers were originally made bySmiths in their factory on Newark Road in the Bracebridge area ofLincoln in 1968. It launched with the advertising slogan "you get a lovely lot of Quavers in a bag", described as "curly potato puffs".[1] The brand was originally sold incheese andsmoky bacon flavours, but over the years flavours like Spicy Beef, Sweet and Sour, Prawn Cocktail, and Ketchup were also part of the range.[citation needed]

The packaging brand name had changed fromSmiths toWalkers in 1993.[2] The same year, a Salt and Vinegar flavour was added to the range.[3]

In 1996, a Tangy Tomato flavour was added to the range. By 1997, the brand was part of Walkers' short-lived "Snackshack" range,[4] and was relaunched twice in April 1998 and in March 1999. In October 1998, the first relaunch coincided with the return of Prawn Cocktail with a new recipe (as such, was branded as "New") replacing Tangy Tomato, while the second relaunch coincided with a newly refreshed Cheese flavour.[citation needed]

In August 2002, a "Streaky Bacon" flavour was added to the range, which contained pink and brown pieces, that resembled bacon.[5] In September 2004, Ghost-shaped Cheese Quavers were released for Halloween, and returned in September 2005.[6]

In February 2007, Walkers changed the packaging for Quavers,Wotsits, Squares, French Fries andMonster Munch. This packaging reflected the usage ofsunseed oil, which was used in all products. The Multipack bags were in a different layout, being in landscape orientation. Quavers' logo was changed slightly, and the flavours remained the same.[7]

In December 2009, Quavers, Wotsits, Squares, and French Fries all changed their packaging again to coincide with a "99 Calories or Less" range with a consumers' focus on "New Year New Me".[8]

The product line went on to introduce two other flavours,prawn cocktail andsalt and vinegar.[7] These were discontinued in 2012.Ketchup and sweet and sour flavours were also introduced, but for a limited time only and are no longer available. In January 2021, Quavers returned two long-lost flavours (prawn cocktail and salt & vinegar) by popular demand.[9]

In December 2020, Walkers announced that Prawn Cocktail and Salt and Vinegar would return to shelves in February 2021 due to popular demand.[9][10]

Description

[edit]
Cheese flavour Quavers

The primary ingredient in Quavers ispotato starch. They aredeep fried to give a snack with a similar texture tokrupuk (prawn crackers), but have a different flavour and are smaller with a curled-up rectangle shape (similar incross-section to aquaver).[citation needed]

A one pack (16.4 g) serving of regular Quavers contains 88calories, of which 44 are from fat. Quavers contain a mixture of fats (4.9g):saturated fat 0.4g,polyunsaturated fat 0.6g andmonounsaturated fat 3.8g. Thesodium content is 170 mg. Quavers have 86 calories in their Cheese flavour and 83 in the salt and vinegar variety.[citation needed]

Varieties

[edit]

Main range

[edit]
  • Cheese
  • Prawn cocktail
  • Salt and Vinegar (discontinued)
  • BBQ Sauce
  • Bacon (discontinued)
  • Cheese and onion (discontinued)
  • Chinese Spicy Beef (discontinued)
  • Red Leicester

Limited edition

[edit]
  • Ketchup (discontinued)
  • Sweet and sour (discontinued)

References

[edit]
  1. ^Opie, RobertThe 1970s Scrapbook
  2. ^""".Lincolnshire Echo. 11 January 1993. p. 1.Quavers' packets will soon lose their Smiths' logo
  3. ^"IT'S ANOTHER GREAT MERCURY GIVEAWAY".Leicester Daily Mercury. 8 February 1993. p. 10.Free packet of Quavers! QUIVERING Quavers! Have we got an offer for you. Your value-for-money Leicester Mercury has teamed up with Quavers to bring you a free packet of their exciting new flavour Salt and Vinegar
  4. ^""".Derby Daily Telegraph. 25 October 1997. p. 19.The promotions which feature on Walkers Crisps, Doritos, and Snackshack packs (Quavers, French Fries and Monster Munch) started on September 22 for eight weeks
  5. ^"Quavers' rasher behaviour".
  6. ^"Walkers Snacks launches Hallowe'en Quavers". 18 March 2004.
  7. ^ab"Walkers". PepsiCo UK. Archived fromthe original on 2011-07-22. Retrieved2011-03-12.
  8. ^"Walkers launches '99 Calories or less' banner". 5 December 2013.Archived from the original on 18 February 2022. Retrieved4 February 2021.
  9. ^abShaw, Neil (2020-12-23)."Quavers proves 2021 will be better by bringing back flavours".Wales Online. Retrieved2025-10-05.
  10. ^Barratt, Becky (2021-01-27)."OMG Salt & Vinegar & Prawn Cocktail Quavers Are Making A Comeback In 2021!".Playpennies. Retrieved2025-10-05.

External links

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  • 1Produced under a partnership withLIPTON Teas and Infusions
  • 2Outside the U.S.
  • 3Distributed
  • 449% owned
  • 5Fruit juices under license

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