Purple capitalism orfeminist capitalism is a term used to describe, from acritical perspective, the incorporation of some principles of thefeminist movement intocapitalism and themarket economy.[4][5][6][7]
Critiques are based, on the one hand, on the argument that the integration ofwomen into thelabor market has not led to a paradigm shift in thesocio-economic model towards a more horizontal and egalitarian one, wherewage gaps persist,[8] andcare work has not been evenly distributed, remaining predominantly shouldered by women.[9]
On the other hand, there is also scrutiny regarding howfeminism is instrumentalized to sell products (such as music or clothing), losing its political significance and becoming merely atrend that does not question the production conditions of these products andexcludes the majority of the world's population.[1][2][10]
