 | |
| Company type | Public |
|---|---|
| |
| Industry | |
| Founded | 1926; 99 years ago (1926) |
| Founder | Marcel Bleustein-Blanchet |
| Headquarters | Paris, France |
Area served | Worldwide |
Key people | Arthur Sadoun (chairman and CEO)[1] |
| Products |
|
| Revenue |  €16.03 billion (2024)[1] |
| €2.21 billion (2024)[1] | |
| €1.66 billion (2024)[1] | |
| Total assets | €39.85 billion (2024)[1] |
| Total equity | €11.06 billion (2024)[1] |
Number of employees | 103,000 (2024)[1] |
| Website | publicisgroupe |
Publicis Groupe S.A. is a Frenchmultinationaladvertising andpublic relations company. As of 2024, the company is the largest advertising company in the world by revenue.[2] Based in Paris, it is one of the 'Big Four' advertising companies, alongsideWPP,Interpublic andOmnicom.[3] Publicis Groupe S.A. is headed byArthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services to national and multinational clients.
The company was founded by 20 year oldMarcel Bleustein-Blanchet in 1926.[4]
After 1945, the company grew rapidly, becoming the world's fourth-largest agency.[when?] It was a leader in promoting France's post-war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of theFrench government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries.[5]
In 2011, Publicis was named the third-largest marketing group worldwide by revenue, surpassing Interpublic.[6] By the end of 2010, the twin sectors of digital activities and high-growth emerging countries represented one-half of Publicis Groupe's total revenue.
The group had operations in over 202 cities in 105 countries, including a strategic alliance withDentsu.
In July 2012 it was announced that Publicis Groupe andOmnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.[7][8]
In February 2015, Publicis acquiredSapient Corporation to form Publicis.Sapient as the world's largest digital network, which at the time included SapientNitro, Sapient Consulting, the community, DigitasLBI and RazorfishGlobal.[9]
In September 2015 The Publicis Groupe acquired the South African marketing, promotions and activations agencyThe Creative Counsel. The acquisition was reported as the largest agency buyout ever to happen in South Africa, with an unconfirmed valuation of between R1bn and R1.5bn.[10][11][12]
In December 2015, Publicis announced a new organisation with four main divisions:[13]
In addition, in January 2016, Laura Desmond became Chief Revenue Officer.[14][15]
Since 2016, Publicis has co-organised, withGroupe Les Echos, the annual technology conference,Viva Technology.[16]
In 2017, CEOMaurice Lévy replacedÉlisabeth Badinter (Bleustein-Blanchet's daughter) as chairman of the supervisory board and was succeeded as CEO byArthur Sadoun.
On 21 January 2019, Publicis announced the deal to sell two of their Latinamerican agencies, NovaDigitas and Pixeldigital to BancroftX to form a new marketing firm under the group umbrella BancroftX.[17]
On 14 April 2019, Publicis announced a $4.4 billion deal to acquire data marketing firm Epsilon.[18]
On 4 February 2020, Publicis Groupe India announced the merging of existing agencies – Arc Worldwide, Solutions and Ecosys OOH, to create 'Publicis In-Motion'.[19] In January 2014, Publicis acquired Law & Kenneth, an Indian advertising and digital agency.[20]
On 3 May 2022 French advertising holding company Publicis Groupe acquired Profitero, ane-commerce software company that provides analytics for brands, as marketer clients are increasingly seeking services in commerce.[21]
In September 2022 Publicis Groupe brings home Vietnam's only Effie Award in 2022 with ‘Keep Stories Alive’.[22]
On 5 June 2023, Publicis Groupe announced the acquisition of Corra, an ecommerce leader recognized by Adobe as one of the top commerce firms in North America.[23][24]
In June 2025, the company acquired the advertising mandate forMars Inc. estimated to be worth $1.7 billion.[25]
The company owns several full-service advertising groups that undertake a range of media activities: mobile and interactive online communication, television,magazines & newspapers, cinema and radio, andoutdoor. The company's SAMS services includedirect marketing/customer relationship management services,sales promotion, healthcare communications, multicultural and ethnic communications, corporate and financial communications, human resource infrastructure, public relations, design services, interactive communications, events marketing and management, sports marketing, and production andpre-press services.[26] Its media services include media planning, media buying, and media sales. Publicis Groupe's Vivaki[27] developed a technological platform supported byMicrosoft,Google,Yahoo! andAOL Platform A technologies that offer advertisers the possibility to target specifically defined audiences in a single campaign across multiple networks.[citation needed]
Qorvis, a U.S. subsidiary of Publicis, has represented the country of Saudi Arabia since theSeptember 11 attacks and has been accused of helping towhitewash itsrecord on human rights.[28][29] More recently, the writerKen Klippenstein obtained leaked documents from Qorvis, which show the PR company pitched a private company on a four to five minute propaganda video, which hoped to improve the reputation of its Homestead, Florida shelter for "unaccompanied alien children".[30][31]
 | This section needs to beupdated. Please help update this article to reflect recent events or newly available information.(February 2019) |
As of October 2015, the main subsidiary companies of this group are:[32]
PublicisLive is a global event management and strategic communication firm founded in 1995 and has offices in Abu Dhabi, Dubai, Geneva, Istanbul, Kigali and Paris. PublicisLive is part of Publicis Groupe.
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