Pro Cinema (Romanian pronunciation:[ˌprot͡ʃineˈma]) is a Romanian movie channel that launched on April 19, 2004. It is owned byCentral European Media Enterprises. It was the first Romanian TV channel dedicated exclusively to movies, and as such it attracted a significant audience from its very inception, mainly in the 21-54 urban demographic. Contrary to most indigenous channels, Pro Cinema aired a wide array of movies, ranging fromRomanian and international classics to recentAmericanblockbusters. The channel introduced popular contemporary series such asThe Sopranos,Monk,Alarm für Cobra 11,Two and a Half Men orThe Shield, but also aired older sitcoms such asSeinfeld (currently aired byPro Arena) andFriends, which were formerly broadcast byPro TV. Pro Cinema also aired shows such asSaturday Night Live and various documentaries featuring famous actors and directors.
From January 2015, Pro Cinema broadcasts only movies, while the series and the documentaries were moved to other sister channels (mostly, they were moved toAcasă Gold).
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