"Pride Is the Devil" (stylized as "p r i d e . i s . t h e . d e v i l") is a song written and performed by American rappersJ. Cole andLil Baby. Produced byT-Minus, it was released on May 14, 2021, as part of the former's sixth studio album,The Off-Season.[1]
The song is produced byT-Minus and samplesAminé's "Can’t Decide" from his 2020 albumLimbo, also produced by T-Minus.[2] It is the first collaboration between Cole and Lil Baby, after the two appeared together in 2019 for Dreamville's recording sessions for the compilation albumRevenge of the Dreamers III.[3]
Variety's Brandon Yu saidLil Baby's feature was a standout appearance on the song.[4] Carl Lammare ofBillboard also mentioned Lil Baby's feature onDrake's "Wants and Needs" and Cole's "Pride Is the Devil" in 2021 saying he "floated on both tracks, most notably the latter, where he solidified his standing as one of rap's premier stars."[5]
Upon its first week of release, "Pride Is the Devil" debuted at number 7 on the USBillboard Hot 100 along with three other tracks from the album, making Cole the third artist to debut four songs in the top ten.[6]
