Prasoon Joshi | |
|---|---|
.png) Joshi in 2014 | |
| Born | (1971-09-16)16 September 1971 (age 54) Almora, Uttar Pradesh (present–dayUttarakhand), India |
| Occupation(s) | Poet, writer, communication specialist |
| Years active | 1992–present |
| Title | Chairperson of theCensor Board of India |
| Awards | Filmfare Best Lyricist Award (2007, 2008, and 2014) National Film Award for Best Lyrics (2007 and 2013) Cannes Lions Gold (2003)[1] IFAA (2007, 2010 and 2014)[2][3][4] |
| Honours |
|
| Chairman of Central Board of Film Certification | |
| Assumed office 12 August 2017 | |
| Preceded by | Pahlaj Nihalani |
Prasoon Joshi (born 16 September 1971) is an Indianpoet,writer,lyricist,screenwriter, communication specialist and marketer.[10] He is theCEO ofMcCann World group India and Chairman APAC (Asia Pacific), a subsidiary of the global marketing firmMcCann Erickson. He was appointed as the Chairperson of theCentral Board of Film Certification on 11 August 2017.
Prasoon has received theFilmfare Best Lyricist Award three times, in 2007 and 2008 and again in 2014 for the Hindi movieBhaag Milkha Bhaag. He has also received theNational Film Award for Best Lyrics twice, for his work inTaare Zameen Par (2007), andChittagong (2013).[11] He was awardedPadma Shri by theGovernment of India in 2015, for his contributions towards the field of Arts, Literature and Advertising.[12] He is one of the trustees ofIGNCA, a member ofNehru Memorial Museum & Library Society Panel and is among the select 120 members of the National Committee for Commemoration of 150th Birth Anniversary ofMahatma Gandhi.[13][14][15]
Prasoon Joshi spent his earliest years in the north Indian state ofUttarakhand (then part ofUttar Pradesh). His father, D.K. Joshi, was the Additional Director of the state's Education Service. These early years all across the northern India – and spending time in places likeAlmora,Nainital (where his extended family and relatives still live),Tehri,Chamoli Gopeshwar, and laterRampur,Meerut andDelhi[16][17] – gave Prasoon a remarkable feel for the real Indian pulse that he is now celebrated for in his screenplays, dialogues, lyrics, and advertising. His mother, Sushma Joshi, a lecturer in political science, performed for theAll India Radio for over three decades.[18] His parents are qualified classical vocalists and daily home life for the young Prasoon was marked with academic discipline, a rich vein of the artistic life and a strong sense of music and culture.[19]
He started writing early in life and published his first book at age 17,Main Aur Woh, a 'conversation with himself'.[18] Two more books Dard So Raha Hai and Samadhan followed establishing him as an author.
His book,Sunshine Lanes, a collection of his songs, was launched at theJaipur Literature Festival in January 2013.Prasoon's latest book ‘Thinking Aloud’ a collection of essays on emerging India was published in 2016.[20]
Prasoon did hisBSc and post graduation in Physics, then elected to pursue an MBA fromInstitute Of Management Technology, Ghaziabad.[21] During hisMBA education he decided to fuse his love for culture and art and his faculty for the commercial dynamic and make his career in advertising.[22]
Prasoon started his career withOgilvy & Mather in Delhi. In just 10 years, he was appointed the Executive Creative Director of the Mumbai office. In early 2002, he joinedMcCann-Erickson as Executive Vice-President and National Creative Director. By 2006, he was the Regional Creative Director for South and South East Asia. In December 2006 he was promoted to Executive Chairman for McCann Worldgroup India and Regional Creative Director for Asia Pacific.[23]
Joshi is known for creating brand-building work for multinational brands includingNestle,Coca cola,Microsoft,Mastercard,L’Oréal, Intel X Box,Reckitt Benckiser,Unilever, Perfetti,J&J, as well as Indian Brands likeBritannia,Saffola,Dabur, ITC foods,TVS motors,Reliance,Reliance Jio,Paytm,RadioMirchi, and media brands like NDTV India (Sach dikhate hain hum),Times Now,CNBC,CNN IBN, and the Cannes-winningThanda matlab Coca-Cola campaign withAamir Khan.[24]
His Happydent television commercial was listed byBob Garfield ofAdvertisingAge as one of his personal choices for the Cannes Gold in 2007,[25] and it was chosen by a Gunn Report poll as one of the 20 best ads of the 21st century.[26][27]
His works were utilized for various social campaigns in India:Swacch Bharat,[28] education,polio eradication,malnutrition, women empowerment,[29] child rights,[30] against student suicide, andUN millennium goals.[31] His contribution was acknowledged for the 2014,[32] and subsequently 2019 elections.[33][34]
Prasoon made his debut as a film lyricist withRajkumar Santoshi'sLajja, a critical and commercial success, and this soon led toYash Chopra'sHum Tum and a string of highly successful Bollywood films likeFanaa,Rang De Basanti,Taare Zameen Par,Black andDelhi 6. WithRang De Basanti (2006), he also became a dialogue writer.[35]
He won theFilmfare Best Lyricist Award for "Chand Sifarish" from the filmFanaa in 2007 and for "Maa" fromTaare Zameen Par in 2008. He has won the prestigious National Award twice. The first for his work in Taare Zameen Par and the second one in 2013 for Chittagong.
He has also written the script for the award-winning 2014 filmBhaag Milkha Bhaag.
As aCBFC chairman he has maintained the fine balance between the filmmakers and societal sensitivities, instituted dialogue discussion instead of controversy and has played a big role in digitising CBFC functionality.[36]
In 2008, he was invited as the Cannes Jury chairman and in 2009, he was named among the exclusive 10-member Cannes Titanium and Integrated Jury at the Cannes Lions International Advertising Festival.[37] In 2006, he was chosen a 'Young Global Leader 2006' by the Forum of Young Global Leaders, an affiliate of theWorld Economic Forum,[38] In 2007, he was asked to be a judge of the nationally popular reality singing competitionDhoom Macha De onNDTV Imagine.[39] Joshi was part of the select three-member Core Creative Advisory Committee for theCommonwealth Games 2010 opening and closing ceremonies, withShyam Benegal andJaved Akhtar.[40]
When Prasoon watched the filmSikander, he was inspired by it and wrote a song called "Dhoop ke sikke". Later, this song was incorporated in the film.[44]
He has been the lyricist for severalIndipop albums which have been hits:
Prasoon Joshi andAamir Khan have decided to prepare 50 short films onmalnutrition after being invited by the prime minister of India. According to Mr. Joshi, Aamir and himself got along well because they do not compromise their work.[45]
He was awardedPadma Shri, the fourth highest civilian award of India, in 2015.[46]
Prasoon's wife Aparna works in the field of preserving and promoting Indian classical andfolk music and is the co-founder of the India Music Summit. They have been married for over a decade and have a daughter named Aishaanya.[52][53]
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