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Prajavani

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Kannada daily newspaper

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Prajavani
TypeMorning DailyNewspaper
FormatBroadsheet
Owner(s)The Printers (Mysore) Private Limited
Founder(s)K.N. Guruswamy
EditorK.N. Shanth Kumar
Founded1948; 77 years ago (1948)[1]
Political alignmentIndependent
LanguageKannada
HeadquartersM.G.Road,Bangalore, Karnataka, India
Circulation355,888 (as of 2022)[2]
Readership2.13 million (IRS 2019 Average Issue Readership)[3]
OCLC number37626596
Websitewww.prajavani.net
Free online archivesepaper.prajavani.net

Prajavani (Kannada:Voice of the People) is a leading Kannada-language broadsheet daily newspaper published inKarnataka,India. Having areadership of over 2.13 million, it is one of thelargest circulated newspapers in thestate.

History and ownership

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Prajavani was founded in 1948 in Bangalore byK.N. Guruswamy. The Printers (Mysore) Private Limited, the company which owns the newspaper, continues to be privately held by members of the founding family.

Stance

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Prajavani (PV) has a history of being a politically independent newspaper, although it tends to opine with a liberal tilt. It is known for espousing the causes ofDalits, encouraging women's empowerment and taking pro-poor positions on economic issues. It has managed to maintain an independent position, despite an increasingly polarized media landscape in Karnataka. Prajavani uses the tagline "the most trusted Kannada daily newspaper", which appears below its masthead.

Position in the market

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Prajavani was the leading Kannada newspaper for decades, until it was overtaken in circulation byVijaya Karnataka (VK) in 2004. The gulf between PV and the upstart VK became huge for a while, but the two newspapers appear to be competing much more closely as of 2014, with PV having significantly recovered ground according to industry numbers.[4] Some analysts have also attributed this to the launch ofVijaya Vani, by the original owner of Vijaya Karnataka,Vijay Sankeshwar and hisVRL Group, which has apparently eaten into the readership ofVijaya Karnataka. Other regional competitors includeUdayavani,Varthabharathi,Kannada Prabha andSamyukta Karnataka.

Sister publications

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See also

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References

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  1. ^Publications Division (8 September 2016).Press in India - 1968 (Part 1). Publications Division Ministry of Information & Broadcasting. pp. 2–.ISBN 978-81-230-2346-5.
  2. ^"Highest Circulated Daily Newspapers (language wise)"(PDF).Audit Bureau of Circulations (ABC). Retrieved5 January 2023.
  3. ^"Indian Readership Survey 2019 Q4"(PDF). 8 May 2020.Archived(PDF) from the original on 2 November 2021. Retrieved10 March 2021.
  4. ^"Report July-December 2013"(PDF).auditbureau.org/. Audit Bureau of Circulation. Retrieved20 August 2014.

External links

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