 | |
| Company type | Subsidiary |
|---|---|
| Industry | Food processing |
| Founded | 1986; 39 years ago (1986) |
| Founder | Brian Maxwell, Jennifer Biddulph |
| Fate | Acquired byNestlé in 2000, becoming a brand. |
| Headquarters | , |
Area served | North America, Europe |
| Products | Energy bars,sports drinks,gels |
| Revenue | US$175 million (2013) |
| Owner |
|
| Parent | Premier Nutrition Company, LLC[1] |
| Website | powerbar.com |
PowerBar is an Americanbrand ofenergy bars and other related products includingsports drinks,gels, and thePria bars targeted at women. The company was established in 1986, and was later acquired byNestlé.
The PowerBar company was founded byBrian Maxwell, aCanadian athlete and entrepreneur, along with Jennifer Biddulph, and Mike McCollum. They started in Maxwell's kitchen, where they formulated the recipe using the knowledge of Jennifer Biddulph, a nutritionist. The two would eventually marry. They used $55,000 in cash to launch the company in 1986 inBerkeley, California. This was the first "energy bar" for use during competition by endurance athletes, such as ultramarathoners and cyclists.[2] They eventually acquired a headquarters building in downtown Berkeley.[citation needed]
The company eventually reached $150 million in sales before being purchased byNestlé in 2000 for $375 million.[2] In February 2007, PowerBar moved its headquarters from Berkeley, California, to theNestlé headquarters inGlendale, California.[citation needed]
On February 3, 2014,Post Holdings announced it had reached an agreement to acquire PowerBar, Musashi and related worldwide assets fromNestlé.[3] In 2021, PowerBar regained control of their brand and became a registered trademark of Premier Nutrition Company, LLC.[1]
| Post Consumer Brands |  | |
|---|---|---|
| Weetabix Ltd. | ||
| Private brands | ||
| Other | ||
| Former | ||
| Related | ||
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