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|---|---|
| Broadcast area | New York metropolitan area |
| Frequency | 105.1MHz (HD Radio) |
| Branding | Power 105.1 |
| Programming | |
| Languages | English |
| Format | Urban contemporary |
| Subchannels |
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| Affiliations | |
| Ownership | |
| Owner |
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| WAXQ,WHTZ,WKTU,WLTW,WOR,WWRL | |
| History | |
First air date | December 14, 1953 (71 years ago) (1953-12-14) |
Former call signs |
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Call sign meaning | scrambling of "Power" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 6373 |
| Class | B |
| ERP |
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| HAAT | 415 meters (1,362 ft) |
Transmitter coordinates | 40°44′54″N73°59′08″W / 40.748417°N 73.985694°W /40.748417; -73.985694 |
| Links | |
Public license information | |
| Webcast |
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| Website | |
WWPR-FM (105.1FM) is anurban contemporary music radio stationlicensed toNew York, New York. The station is owned byiHeartMedia and broadcasts from studios located at125 West 55th Street inMidtown Manhattan, while itstransmitter is located at theEmpire State Building. WWPR-FM is the flagship station of the nationally syndicated morning show,The Breakfast Club.
The station firstsigned-on the air on December 14, 1953, as WWRL-FM.[2] The station was co-owned withWWRL (1600 AM) by radio enthusiast William Reuman, studios were inWoodside, Queens. Thecall sign was changed to WRFM in October 1957, breaking away from the AM simulcast with a diversified and classical music format.
Bonneville International, the broadcast arm ofthe Church of Jesus Christ of Latter-day Saints, purchased WRFM in 1967. The following year, WRFM, billing itself as "Stereo 105", adopted abeautiful music format that was developed by program directorMarlin Taylor.[3] WRFM played mostly instrumental music with about one vocal every 15 minutes. It featured the works of such artists asMantovani,Henry Mancini,Ferrante & Teicher,Percy Faith,Hollyridge Strings,Leroy Anderson,Frank Mills andRichard Clayderman. Mixed in were vocals by such artists asFrank Sinatra,Johnny Mathis,Peggy Lee,the Lettermen,Nat King Cole andBarbra Streisand.
Ratings for the station were satisfactory, and for a couple of times, WRFM was the top-rated FM station in New York. WRFM competed for beautiful music listeners with the simulcast ofWPAT andWPAT-FM, with two othereasy listening stations,WTFM andWVNJ-FM usually trailing. As the 1980s began, WRFM started mixing in some soft contemporary artist vocals includingthe Carpenters,Barry Manilow,Kenny Rogers andDionne Warwick, and it was also used on an electronic program guide in Manhattan throughout the '80s. In 1984, the station increased vocals to six per hour and cut back onadult standards titles, while also adding softer songs bytop 40 artists, such asBilly Joel,Michael Jackson,Chicago,Elton John,the Beatles andWhitney Houston.
The station's ratings continued to be strong, but by 1985, theeasy listening audience was starting to age and was not as attractive to advertisers.[citation needed] On April 17, 1986, the station switched to a gold-basedadult contemporary format with the call letters WNSR, for New York's Soft Rock.[4][5] WNSR focused on songs from the 1960s and 1970s, with some 1980s titles and a moderate number of current adult contemporary songs as well. Initially, the station's ratings were modest. However, once AC competitorWYNY went to acountry music format, WNSR's ratings went up.[citation needed]
In January 1990, the station's moniker became "Mix 105", and shifted to more of ahot adult contemporary format, focusing on the 1970s, 1980s, and current hits, with only a few 1960s titles. By April 1992, when the station changed its call letters to WMXV, the 1960s hits were gone, and more recent music was added. By 1995, the station was only playing hits of the 1980s and 1990s, and even mixing in some lightermodern rock songs, as many other hot AC stations were doing at this time.
On November 13, 1996, the hot AC format at WMXV abruptly ended, and after a day ofstunting with music fromBroadway musicals, the station switched formats to an adult-friendlymodern AC format as WDBZ ("The Buzz").[6][7][8][9]
On August 5, 1997, with ratings on the decline, the call sign changed back to WNSR. The original plan was for the station to drop the "Buzz" format in favor of anoldies-based AC format, playing songs from 1964 to current hits. The station was to have launched on August 18, 1997, with television commercials set to air. However, Bonneville instead decided to sell the station to Chancellor Media, which also ownedWHTZ,WLTW,WKTU, andWAXQ.[10][11]
As a result, the format change for 105.1 was canceled and the station remained "The Buzz" for a while longer, with the reverted WNSR call letters. Gradually, from September through November 1997, the station returned to hot AC, and thenmainstream AC. For the next few months, the station would simply be known on-air as "FM 105.1", and only used the WNSR call sign for the legalstation identification.[12]
On January 21, 1998, at 6:30 pm, the station relaunched as "Big 105", with the call letters WBIX (which took effect on April 13). The first song on "Big 105" was "Big Time" byPeter Gabriel.[13][14] Despite this relaunch, the station played basically the same music as it did in the months before, and could not compete with highly ratedWLTW.
Initially, Big 105 was musically very close to WLTW, but evolved to a hot AC format by that May, similar to whatWPLJ was playing at the time. WBIX also addedDanny Bonaduce as its morning show host. It also addedCasey Kasem'sAmerican Top 20 syndicated countdown program on Sundays, coinciding with Kasem's move to Chancellor Media fromWestwood One earlier in the year. Ratings continued to decline, and by October 1998, WBIX leaned toward modern AC, similar to the former "Buzz" format, but not as deep.
On December 4, 1998, at 6:00 p.m., after playing "Good Riddance (Time of Your Life)" byGreen Day, the station flipped to the then-growing "Jammin' Oldies" format, and (after a "name the station" contest) branded as "Jammin' 105". The first song on "Jammin'" was "Celebration" byKool & the Gang.[15][16][17] On March 1, 1999, WBIX changed call letters to WTJM, to match the "Jammin'" branding. The station played rhythmic and dance pop hits of the mid-1960s through the 1980s. TV comedianJay Thomas was hired for morningdrive time. WTJM did better in the ratings than the previous format, and its results initially challenged those of longtime oldies stationWCBS-FM.[18]
Chancellor merged with Capstar Broadcasting to form AMFM Inc. in 1999. Then, in 2000,Clear Channel Communications merged with AMFM Inc., giving WTJM and the other four stations a new owner. Under Clear Channel (nowiHeartMedia), WTJM evolved into anurban oldies direction, and then to anurban adult contemporary format, while keeping the "Jammin' 105" moniker. Frankie Blue was brought in to program the shift to urban AC. He immediately brought in Jeff Foxx (formerly ofWRKS andWBLS) and teamed him with comedianGeorge Wallace to form the "Jammin' New York Wake-up Club". While the morning show was a hit, it did not warrant keeping the format due to the station's low ratings in other dayparts.
At 6:05 a.m. on March 14, 2002, the station abruptly changed, as it flipped to its current mainstream urban format as WWPR-FM "Power 105.1".[19] A speculated reason for the format change is that while they could not beat competitorWQHT ("Hot 97"), they could take enough ratings away from them to keep them from being number one, which would leave WWPR's sister station WLTW with a comfortable lead in that race (prior to the change, WQHT and WLTW had alternated at the top spot).
By 2004, WWPR-FM technically became the market's onlyurban contemporary station due to the transition of 107.5WBLS from urban contemporary tourban adult contemporary. WQHT reports asrhythmic contemporary toMediabase &Nielsen BDS, although WQHT was an urban reporter on Nielsen BDS from 2006 to 2007. WWPR-FM and WQHT'splaylists are similar, and the two stations aim at roughly the same audience.
WQHT had been the only New York station featuring currenthip hop andR&B since its owner,Emmis Communications, purchased WRKS in 1994 and moved that station towards an adult R&B format. In an effort to build an audience, WWPR-FM brought in former Hot 97 personalities andYo! MTV Raps hostsEd Lover andDoctor Dré to anchor the station's morning show. The station then entered into the top five of theArbitron ratings, a position it maintained for several years.
The station terminated Doctor Dre's contract in December 2003 and gave Ed Lover a new co-host in rapper-turned-radio personalityMonie Love. The morning team lasted for about a year. By the end of 2004, WWPR decided to heat up the rivalry with WQHT by bringing in ex-Hot 97 morning show hosts Star & Buc Wild as their new morning drive team, as well-known disc jockeys were deemed critical to the station's success.
The "Star and Buc Wild Morning Show" was replaced in 2006 byLive withBig Tigger and Egypt. That team was later replaced by a returning Ed Lover, who was later joined byMalikha Mallette. This last show incarnation ended on November 19, 2010, when Ed Lover was released from the station and Mallette was reassigned to the midday shift, replacing De Ja.
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Troi Torain (born May 3, 1964), who previously worked at Power 105's rival hip-hop stationWQHT with his half-brother Timothy Joseph (born January 3, 1979) who took Torain's old stage name "Buc Wild" until he switched to Power 105, is known as "Star" from theStar & Buc Wild morning show. Star stands for "Strange Thoughts and Revelations". He had a running on-air feud with Power 105.1'sDJ Envy, whose real name is Raashaun Casey.
In a May 3, 2006, broadcast, Torain mentioned DJ Envy's wife and child. Torain said he would pay $500 to any listener who told him where the girl attended school. Torain, who is bi-racial, also used racial and sexual epithets about DJ Envy's wife, Gia Casey, who is part Asian.
New York City Council members called for an investigation by law enforcement and the Federal Communications Commission. After the protests, Clear Channel Communications, the corporate owner of Power 105, suspended Torain. After reviewing transcripts of the broadcast, New York City law enforcement officials called Torain to police headquarters in Lower Manhattan to surrender his target pistol license and 9-millimeter handgun. Detectives from the Hate Crimes Unit charged him with endangering the welfare of a child.
Leaving the precinct house, Torain leaned back and grinned for television cameras, saying "You're looking at the newLenny Bruce." Torain's lawyer's defended his broadcasts on first amendment grounds.[20]
Star and Buc Wild were replaced withLive withBig Tigger and Egypt on May 4, 2006.
WWPR is theflagship station of thenationally syndicatedThe Breakfast Club morning show. It is hosted byCharlamagne tha God andDJ Envy. It debuted in December 2010 and grew to be one of the most popular morning programs in New York.[21] The program is heard in dozens of other cities throughPremiere Networks, co-owned with WWPR-FM.The Source, a hip-hop magazine, namedThe Breakfast Club the No. 1 radio program in the nation.[22]
Both personalities have experience in radio and television. DJ Envy is the host ofMTV2 showsSucker Free andThe Week in Jams. Charlamagne Tha God is the co-host of MTV2'sGuy Code and was a former co-host ofTheWendy Williams Experience.
In April 2013, Premiere Networks launched a weekend version of the showWeekends with the Breakfast Club, which features a Top 20 countdown. Four months later,The Breakfast Club weekday version went into national syndication.[23] The show is heard inTucson;Milwaukee,Charleston, South Carolina;Birmingham;New Orleans;Waco;Montgomery;Jacksonville;Miami;Norfolk;Columbus, Ohio;[24]Houston,[25]Detroit;[26]Columbus, Georgia;[27]Atlanta,[28]Lexington, Kentucky;Dayton;Charleston, West Virginia;Las Vegas;Champaign, Illinois;Valdosta, Georgia;Beaumont, Texas,Wilmington;Louisville;Cincinnati; andOrlando. A video version of the show is also carried weekdays onBET.
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