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| Porsche Design | |
| Formerly | Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG (2003–2022) |
| Company type | Limited partnership (Kommanditgesellschaft) |
| Founded | 1972; 53 years ago (1972) inStuttgart, Germany |
| Founder | Ferdinand Alexander Porsche |
| Headquarters | Ludwigsburg, Germany |
| Parent | Porsche AG |
| Website | porsche-design |
Porsche Design, legallyPorsche Lifestyle GmbH & Co. KG, is a German lifestyle brand andproduct design studio founded in 1972 byFerdinand Alexander Porsche, the designer of the originalPorsche 911, known for its accessories such as sunglasses, pens, and watches.
The current legal instantiation of the company, based inLudwigsburg, Germany, was formed in November 2003 as a majority-owned subsidiary ofPorsche AG to combine Porsche AG's and Porsche Design Group's accessories and licensing business into one single company. The company's activities are focused on the Porsche Design Studio (since 2015Studio F. A. Porsche) inZell am See, Austria, which also works for other companies in the field of industrial and product design, and the "Porsche Design" and "Porsche Lifestyle" brands.
ThePorsche Design Studio was established inStuttgart, Germany, in 1972 byF. A. Porsche,[1] grandson of Porsche founderFerdinand Porsche and designer of thePorsche 911. The Porsche 911 (originally 901) is just one example of the many objects F. A. Porsche designed throughout his career.[2][3]
The P'6510, released in 1972, was the world's first blackchronograph.[4]
The Design Studio was relocated toZell am See,Austria, in 1974. Porsche has been producing car-related accessories since the1950s, with luggage series, purses, T-shirts, calendars, model cars and buttons being offered in the "Porsche Boutique". In the decades that followed, numerous accessories such as watches, sunglasses, and writing utensils were created and marketed worldwide. At the same time a large number of industrial products, household appliances, and consumer goods—even streetcars for the city ofVienna—were designed under the "Design by F.A. Porsche" brand.[citation needed]
In 1994 the merchandising division of Porsche AG finally acquired the name "Porsche Selection", which was changed to "Porsche Driver's Selection" in 2004. Following a corporate reorganisation in 2007, Porsche Design Group is now owned byPorsche SE, the holding company primarily known as the corporate parent ofVolkswagen Group. Originally, there were five independently operated companies with two different brands: "Porsche Design/Design by F.A. Porsche" and "Porsche Selection". In 2015, the Design Studio changed its name toStudio F. A. Porsche in memory of its founder Ferdinand Alexander Porsche.[citation needed]
"Porsche Design Timepieces AG", based in the Swiss Canton "Jura", is responsible for developing and producing Porsche Design timepieces; marketing and sales is overseen by the Porsche Design Group based inLudwigsburg,Germany. The first watch series offered solely by Porsche Design went on sale in the fourth quarter of 2014, although the first Porsche-designed watch, the "Chronograph 1", was released in 1972.[5][6]
In 2014,Adidas partnered with Porsche Design to launch thePorsche Design Sport by adidas.[7][8]
Since 2005 all products have been developed and marketed under the brand name Porsche Design. The products are divided into nine different categories:[9]
Media related toPorsche Design at Wikimedia Commons
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