The site allows visitors to viewpornographic videos from various categories, including professional andamateur pornography, and to upload and share their own videos. Content can be flagged if it violates the website's terms of service.[7] The site also hosts the Pornhub Awards annually.
Pornhub was launched on 25 May 2007 by web developer Matt Keezer as a website within the company Interhub.[11] In March 2010, the company was purchased byFabian Thylmann as part of the Manwin conglomerate (now known asAylo).[12] In 2013, Thylmann sold his stake in the company toFeras Antoon and David Tassillo, who served until 2022 as its CEO and COO, respectively.[13][14]
In an effort to introducequality curation to the site, the company launched a service called "Pornhub Select" in October 2013.[15] Pornhub also launched a content curation website on 9 October 2013 called "PornIQ", which used an algorithm to create personalized video playlists for the viewer based on a number of factors, including their porn preferences, the time of day they are visiting the website, what part of the world they live in, and the amount of time the viewer has available.[16][17] David Holmes ofPandoDaily noted that Pornhub's data-intensive approach to playlists set it apart from previous attempts at user-generated playlists, and marked a new trend in the switch from content searching to passive curation amongWeb 2.0 websites.[17]
By 2009, Aylo's three largest pornographic sites, RedTube, YouPorn and PornHub, collectively had 100 million unique visitors.[18]
In June 2015, Pornhub announced that it was going to make a pornographic film featuring real-lifesex in space, namedSexplorations. The site hoped to launch the mission and shoot the movie in 2016, covering the pre- and post-production costs itself, but sought $3.4 million fromIndieGogo crowdfunders. If funded, the film would have been slated for a 2016 release, following six months of training for the two performers and six-person crew.[19][20]
On 1 February 2016, Pornhub launched an online casino powered by Betsoft, Endorphina, and 1x2gaming.[21]
In October 2017, vice president Corey Price announced that Pornhub would usecomputer vision andartificial intelligence software to identify andtag videos on the website with information about the performers and sex acts. Price said the company planned to scan its entire library beginning early 2018.[22][23]
Incidents have been reported of Pornhub hostingchild pornography,revenge porn, andrape pornography. The company has been criticized for slow or inadequate responses to these incidents.
Pornhub employs Vobile to search for uploads of banned videos to remove them from the site,[27] and non-consensual content or personally identifiable information present on Pornhub can be reported to the company via an online form.[28] Pornhub has been criticized for its response to non-consensual pornography and sex trafficking.[27] Journalists atVice commented that Pornhub profits from "content that's destroyed lives, and continues to do harm".[29][30]Slate said that the move reflected a larger trend of Internet platforms using verification to classify sources.[31]
In 2009, a 14-year-old girl wasgang raped at knifepoint and claims the videos were uploaded to Pornhub. The girl stated that she emailed Pornhub repeatedly over a period of six months but received no reply. After she impersonated a lawyer, the videos were removed.[27] Another case in October 2019 involved a man who faces charges oflewd and lascivious battery of a 15-year-old girl, videos of which were discovered on Pornhub, Modelhub,Periscope, andSnapchat that led to his arrest.[32] In another incident of non-consensual pornography, the UK-based activist groupNot Your Porn was founded by the friend of a woman whoseiCloud storage had been hacked, leading to the hacker posting sexually explicit photos and videos on Pornhub alongside her full name. Pornhub removed the video when reported, but clones of the video using her full name replicated faster than the videos were removed. The woman found that "the fractured communication system at Pornhub has meant this has become an increasingly excruciating process". The founder of Not Your Porn reported that fifty women contacted her over a six-month period about non-consensual online pornography featuring them, thirty of whom reported that the videos were uploaded to Pornhub.[27][33]
On 10 October 2019, the two owners ofGirlsDoPorn along with two employees were arrested on three counts of sex trafficking by force, fraud, and coercion, after a civil lawsuit was filed in July.[34] A week afterwards, the official verified GirlsDoPorn channel – the 20th-largest channel at the time – was removed from the site. The delayed response was criticized by journalists atDaily Dot andMotherboard.[35][36] Additionally, the videos could still be found afterwards unofficially on Pornhub's website.[27][29] In December 2020, MindGeek, Pornhub's parent company was sued inCalifornia for hosting non-consensual videos produced by GirlsDoPorn, which coerced women into appearing in their videos under false pretenses. In January 2021, a class action lawsuit making similar claims was launched inMontreal. The Canadian-proposed class action sought $600million for anyone who had intimate photos and videos, some of which may have been taken when they were underage, shared on MindGeek's sites without their consent, since 2007.[37] In June 2021, 34 women sued MindGeek in a California federal court, alleging that the company had exploited them and hosted and promoted videos that depicted rape, revenge porn, and child sexual abuse.[38]
TheInternet Watch Foundation (IWF) found 118 instances ofchild sexual abuse material on Pornhub between 2017 and 2019.[39] Pornhub rapidly removed this content.[40] An IWF spokesperson said that other social networks and communication tools posed more of an issue than Pornhub in regard to this type of content.[40] In 2020, theNational Center for Missing & Exploited Children reported that over 20 million reports of child sexual abuse material related to content onFacebook, accounting for 95% of total reports, and that Pornhub and other MindGeek sites were the subject of only 13,000 reports.[41]
In response to abusive content on the site, anonline petition calling for the shutdown of Pornhub gained over one million signatures throughout 2020.[42][43] The petition was started by Laila Mickelwait,[44] Director of Abolition atExodus Cry, a Christian anti-trafficking and anti- sex-work non-profit.[45] Her petition was addressed to the executives ofMindGeek, the parent company of Pornhub. It noted numerous instances of non-consensual and child abuse material on the website, including a child trafficking victim who was made a "verified model" by the site.[46] In response to the petition, Pornhub claimed they were committed to removing such material from the site.[47][48][49]
In December 2020,Nicholas Kristof's opinion column inThe New York Times described Pornhub as a company that "monetizes child rapes, revenge pornography, spy cam videos of women showering, racist and misogynist content, and footage of women being asphyxiated in plastic bags."[50] In response to the column, Pornhub announced it would prevent video uploads from unverified users and would disable video downloads.[51]Visa andMastercard also announced they would review their financial ties to Pornhub.[52][53][54] On 10 December 2020, Mastercard and Visa blocked use of their cards on Pornhub.[55][56][57] Pornhub told theNew York Times that these claims were "irresponsible and flagrantly untrue".[58] Performer Siri Dahl expressed criticism that Visa and Mastercard's actions victimized pornographic performers, while Pornhub continued to make most of its money throughbanner ads.[59]
On 14 December 2020, Pornhub announced that all videos posted by unverified users had been removed from public access "pending verification and review".[60][61] This reduced the number of videos on the website from 13million to 4million.[9] In Brazil, according to Clayton Nunes, CEO ofBrasileirinhas, the result of this action showed that the people who upload non-consensual pornography to Pornhub are the same people who upload pirated pornography.[62] Following their ban on unverified user posting videos, Pornhub released a blogpost where they compared those opposed to them to who "same forces that have spent 50 years demonizing Playboy, the National Endowment for the Arts, sex education, LGBTQ rights, women’s rights, and even the American Library Association.[8]
A 2023 documentary,Money Shot: The Pornhub Story, covered the opposition to Pornhub and the views of pornographic performers. It featured interviews with Kristof, a lawyer representing women suing MindGeek and a spokesperson for the anti-sex-trafficking groupNational Center on Sexual Exploitation.[59]
In 2023, a tool developed byMeta Platforms—Take It Down—was released. Participating platforms—including Pornhub—agree to remove non-consensual images or videos that users flag with the tool. Other participants includeOnlyFans,Facebook,Yubo, andInstagram. The program relies on users uploadinghashes of images and cannot identify edited versions of the image.[64]
Non-pornographic content
Pornhub users have often uploaded non-pornographic content to the site, including posts of Hollywood films (believing copyright holders would be less likely to look for uploads on Pornhub relative to mainstream video-sharing services such asYouTube), to monetize content deemed ineligible for monetization, or asmemes and jokes. These videos often havedouble entendre titles resembling porn films. Examples include a pirated recording of the musicalHamilton listed as "Revolutionary Boys Get Dirty on American Politics";[65] a clip from the animated filmPuss in Boots listed as "HardcorePussy Gets Wrecked";[66] highlight compilations ofesports events tagged as a "gangbang";[67] andRyan Creamer videos featuring comedic clips with sexual titles.[68]
In March 2020, Pornhub premieredLeilah Weinraub's documentaryShakedown, which chronicles a black lesbian strip club of the same name in Los Angeles. The film streamed on the service throughout March, before being released viaCriterion Channel. Brand director Alex Klein stated that the film's premiere on Pornhub was part of "a larger general commitment Pornhub has to supporting the arts."[69]
Copyright infringement claims
In 2010, Mansef Inc. and Interhub, the then-owners of Pornhub, were sued by the copyright holding company of the pornographic film production companyPink Visual, Ventura Content, for the copyright infringement of 95 videos on websites, including Pornhub, Keezmovies, Extremetube, and Tube8.[70] According to Ventura Content, the 45 videos were streamed "tens of millions of times",[71] and they claimed the piracy threatened the "entire adult entertainment industry".[72] The suit was settled in October 2010, with terms that remain confidential. The parties agreed that the site operators would implement digital fingerprint filtering on their sites.[73]Porn 2.0 sites such as these are seen as posing notable competition for paid pornographic websites and traditional magazine and DVD-based pornography.[74][75][76]
In July 2021, Pornhub launchedClassic Nudes, an interactive guide of classic art from major institutions, as a means to help museums recover from the financial toll of thepandemic. However,The Louvre,Uffizi Gallery, andMuseo del Prado sued Pornhub for copyright infringement, claiming that the museums had never "granted authorizations for the operation or use of the art."[77][78][79]
In 2013, researcher Conrad Longmore found that advertisements displayed by popular porn websites contained malware programs, which install harmful files on users' machines without their permission. Longmore told the BBC that of pornography websites, Pornhub andxHamster posed the greatest threat.[80]
In 2017, security firmProofpoint discovered malicious ads running on the site that had the potential to install override software on users' PCs. The ads had been promoted on the site for over a year without intervention from Pornhub.[81]
Products
Pornhub featuresvirtual reality videos that allow360° viewing for premium customers. It can be used with thePlayStation VR, though videos need to be downloaded from a computer and transferred viaUSB.[82]
In 2015, Pornhub announced a plannedwearable device called the "Wankband"—a wristband that storeskinetic energy during male masturbation and can then be used to charge devices.[83][84] As of 2020,[update] Pornhub's website says that the product is in development.[85]
VPNHub
In May 2018, Pornhub launched aVPN service known as VPNHub, a free service that offered a paid ad-free version.[86] VPNHub operated out of Cyprus and was built in partnership with US-based AppAtomic, using servers located in the US.[87] According toTechRadar, VPNHub operated on theStackPath server network.[88]VPNHub claimed a no-logging policy,[89] but this has been questioned by a reviewer based on their actual practices surrounding advertiser data.[90]
Philanthropy
Pornhub has hosted events and campaigns to raise awareness of breast cancer. The first of these events took place in New York City on 24 April 2012, with the introduction of the "Boob Bus",[91][92] which offered free breast exams for passers-by and taught self-examination techniques to use at home.[91] Pornhub hosted a "Save the Boobs!" campaign in August 2012.[93][94] For every 30 videos viewed in Pornhub's "big tit" or "small tit" category in the month of October, the website offered to donate a penny to theSusan G. Komen Foundation.[95] However, the Susan G. Komen Foundation rejected the offer, stating that it was not a partner of Pornhub, would not accept its donations, and asked the company to stop using the foundation's name.[96] Video views totaled 74,146,928, equaling approximately $24,716 worth of donations, which Pornhub subsequently tripled to $75,000.[97] Donations were split amongst several charities, including the Eileen Stein Jacoby Fund and Cancer Sucks Inc.[97][98]
The inaugural Pornhub Awards was held on 6 September 2018 at the Belasco Theater inLos Angeles.Kanye West wascreative director.[102] At the event, West debuted the music video for his song, "I Love It".[103] The second annual show was held at theOrpheum Theatre in Los Angeles on 11 October 2019 andBad Bunny headlined the event.[104][105] The third show was held online on 15 December 2020 and hosted byAsa Akira.[106][107] The fourth show did away with a ceremony and announced winners on 23 March 2022.[108][109] The fifth show announced winners on 20 April 2023.[110][111] The sixth show announced winners on 29 March 2024.[112]
Search trends
Under the heading of Pornhub Insights, the website regularly releases information extracted from its archive of searches: in what regions it is most used, female searchesvis-à-vis male searches, the most popular search terms by year or area, variations in searches that parallel current events, and the like; in the first half of 2017, the top search term in the US was "hentai", and 37% of searchers forgay male porn are women. Annually since 2013, it releases a "Year In Review".[113] Consequently, it has been called "theKinsey Report of our time".[114] According to research by data scientistSeth Stephens-Davidowitz, 25% of female searches for heterosexual porn on Pornhub involved keywords for painful,humiliating, or non-consensual sex.[115][116] The Insights also found that thelesbian category has been consistently the most popular among female viewers since 2014 when gender statistics were first gathered (except in 2020 when the data was limited), and that women in general regardless ofsexual orientation are more likely to search for lesbian-associated terms such as "scissoring" than men.[117][118] Several articles; including those byCosmopolitan,Glamour, andWomen's Health magazines; have supported these findings through research of their own.[119][120][121]
Pornhub has also reported on traffic trends and their relation to large events. Traffic was below usual levels during thesolar eclipse of 21 August 2017.[122] During the2018 Hawaii false missile alert, web traffic to Pornhub in Hawaii fell by 77% (from typical Saturday figures) at 8:23am, after the alert was sent, and increased 48% above typical levels at 9:01am, after notification that the alert was erroneous.[123]
TheCOVID-19 pandemic has led to increased searches for pornographic content on the internet, with Pornhub being the most searched site. The study analyzed data from Google Trends and Pornhub Insights to understand the behavior of users during the pandemic. The results showed a peak of 24.4% more searches for pornographic audiovisual material in 2020 compared to 2019 across the same dates (1 March –30 April) internationally. The increase in pornography searches seems to be conditioned by the marketing campaign promoted by Pornhub to offer free Premium content to encourage citizens to stay home, consuming pornography. The study also found a correlation between the percentage increase in searches for pornography made by men and women during the pandemic, as well as by age.[124]
Usage statistics
Pornhub reported that for the year 2016, the website was visited about 23 billion times, and viewers watched a cumulative total of 4,599 billion hours of pornographic videos online.[125] In 2017 Pornhub reportedly registered 28.5 billion visits with an average of 81 million visits per day. "MILF" and "stepmom" were the two most searched terms worldwide.[126] During the year 2019 Pornhub received 42 billion visits with an average of 115 million visits per day.[127] The most searched for genres on Pornhub in 2019 arelesbian,hentai,fauxcest,milf, big ass, andcreampie.[128]
Blocks and bans
Authorities and organizations throughout the world have implemented a variety of measures and strategies to restrict access to and use of Pornhub.
2011: European broadband providerTalkTalk (formerly Tiscali) received some criticism because its internet filter failed to block Pornhub for over a week. This was due to the issue of child internet safety.[4]
January 2013:The Huffington Post commented thatCBS "refused to air a short commercial for adult-themed site Pornhub during theSuper Bowl on Sunday ... . The 20-second spot, which features an older couple sitting on a park bench (that's really all that happens), includes no explicit content."[129] It was rejected because theFederal Communications Commission could hold CBS liable for endorsing pornographic content, as it is illegal to air pornography on US television.[129]
12 March 2014: Pornhub was blocked inRussia because one actress looked too young, leading some viewers to think she was a minor.[131][132]
September 2016: the site was blocked in Russia for "spreading harmful information to children" and reinstated in April 2017 after requiring users to specify their ages. The site demands Russian users authenticate themselves via the social networkVK.[133][134]
October 2018: theUttarakhand High Court reinstated a ban on Pornhub inIndia but made it optional for ISPs to leave sites that are free of child pornography unblocked.[136] In order to circumvent the ban,[136][137] Pornhub established amirror website at Pornhub.net.[138][139]
November 2020: the government ofThailand blocked Pornhub, amongst other pornography websites.[140]
3 September 2022:Instagram banned the website's Instagram account indefinitely.[141] It attracted 13 million followers and posted non-pornographic material. The ban followed lobbying by theNational Center on Sexual Exploitation and others.[142]
16 December 2022: Pornhub'sYouTube account was taken down, only a few days after it was removed fromTikTok.[143][144]
May 2023: Utah passed SB287, which required age verification and ID requirements for adult sites. Pornhub blocked user access from Utah, two days before the law came into effect. Instead of the full site, Utah users would see a message criticizing the legislation.[145]
February 2024: the Attorney General of the state of Texas sued Aylo/Pornhub for allegedly not obeying the state's legal age verification law.[146][147][148] As of March 2024, Pornhub and other Aylo-owned websites have blocked access inTexas, due to the adoption of an age verification law which usually mandates age verification through the use of anidentity document. In states where Pornhub is blocked, which also includeAlabama,Arkansas,Louisiana,Mississippi,Montana,North Carolina,Utah,Virginia,Florida,Nebraska,Indiana,Kansas,Idaho,Kentucky, andOklahoma; a message is displayed featuring pornstar Cherie DeVille criticizing such laws.[149]
In popular culture
Pornhub made a prominent appearance in many scenes of the 2013 American romantic comedy filmDon Jon.[150] Pornhub Vice President Cory Price explained that one of the film's producers approached the company in March 2012, seeking permission to use the Pornhub brand.[150] Price reviewed the movie's script and granted them permission, going as far as helping them find clips to use in the movie from Pornhub's content partners (e.g.Brazzers,Mofos,Digital Playground, andTwistys).[150]Joseph Gordon-Levitt, director and actor in the film, edited the clips together into rapid-fire montages, also featured prominently in the film.[150]
Pornhub Community intro
In recent years, a three-second drum and bass jingle which plays at the start ofPornhub Community (amateur) videos has become acultural phenomenon, with Pornhub executives acknowledging its reach.[151][152] In 2020, a video of a student playing the jingle with his band at a talent show wentviral.[153][151][154] In 2021, aTikTok trend went viral, where one plays the Pornhub community intro and gauges reactions to catch unexpected people who visit the website.[155][156][157] According to somefeminist activists, these reactions reflect the over-consumption of pornography across all social categories.[158] The community jingle is also played by viewers duringTwitch streams to elicit similar reactions.[159]
^Brienza, Casey (12 September 2017)."Review Essay on Everybody Lies by Seth Stephens-Davidowitz and The Incest Diary by Anonymous". A Sociologist's Bookshelf.Archived from the original on 18 September 2017. Retrieved17 September 2017.Let's look at a direct quote about just one of those disturbing findings from search data received from PornHub: "Fully 25 percent of female searches for straight porn emphasize the pain and/or humiliation of the woman—'painful anal crying,' 'public disgrace,' and 'extreme brutal gangbang,' for example. Five percent look for nonconsensual sex—'rape' or 'forced' sex—even though these videos are banned on PornHub. And search rates for all these terms are at least twice as common among women as among men. If there is a genre of porn in which violence is perpetrated against a woman, my analysis of the data shows that it almost always appeals disproportionately to women" (Stephens-Davidowitz 2017, 121).
^Salmon, Catherine; Fisher, Maryanne L.; Burch, Rebecca L. (2020). "The Internet Is for Porn: Evolutionary Perspectives on Online Pornography". In Workman, Lance; Reader, Will; Barkow, Jerome H. (eds.).The Cambridge Handbook of Evolutionary Perspectives on Human Behavior. Cambridge Handbooks in Psychology. Cambridge: Cambridge University Press. pp. 548–57.doi:10.1017/9781108131797.046.ISBN9781108131797.S2CID216452122.
^Kan, Michael (29 October 2018)."Pornhub Launches New Domain to Beat Adult Website Ban in India".PC Magazine.Archived from the original on 31 October 2018. Retrieved2 November 2018.Pornhub is circumventing a new adult website ban in India by launching a mirror site—Pornhub.net—which went online amid reports the country had blocked hundreds of adult entertainment sites.
