| Playful Kiss | |
|---|---|
 Promotional poster | |
| Also known as |
|
| Hangul | 장난스런 키스 |
| Revised Romanization | Jangnanseureon Kiseu |
| McCune–Reischauer | Changnansŭrŏn K'isŭ |
| Genre | |
| Based on | Itazura na Kiss byTada Kaoru |
| Written by | Go Eun-nim |
| Directed by |
|
| Starring | |
| Country of origin | South Korea |
| Original language | Korean |
| No. of episodes |
|
| Production | |
| Executive producer | Han Hee |
| Producer | Song Byung-joon |
| Original release | |
| Network | Munhwa Broadcasting Corporation |
| Release | September 1 (2010-9-1) – October 21, 2010 (2010-10-21) |
| Related | |
| |
Playful Kiss (Korean: 장난스런 키스;RR: Jangnanseureon Kiseu), also known asMischievous Kiss orNaughty Kiss, is a 2010 South Korean romantic-comedytelevision series, starringKim Hyun-joong andJung So-min.[1][2][3] It aired onMBC from September 1 to October 21, 2010, on Wednesdays and Thursdays at 21:55 for 16 episodes.
It is based on the JapanesemangaItazura Na Kiss written byTada Kaoru. The Korean series is the third television adaptation of the manga following the TaiwaneseIt Started with a Kiss in 2005, and its sequelThey Kiss Again in 2007.[4] ThoughPlayful Kiss received low ratings in South Korea in the five to seven percent range, it was sold to 12 countries in Asia for approximatelyUS$3,400,000 and developed a strong cult following, having been streamed 70 million times onViki and earningUS$400,000 in ad revenue through online streaming.[5][6][7] Due to its international popularity, a short special edition was aired onYouTube after the series finale.[8]
A ditsy and unpopular Oh Ha-Ni (Jung So-Min) is in love with her opposite, Baek Seung-Jo (Kim Hyun-Joong) who is a smart and popular boy and never accepts her feelings. Tension rises when Oh Ha-Ni and her dad have to live in the same home as Baek Seung-Jo and his parents due to unexpected reasons
| Episode # | Original broadcast date | Average audience share | |||
|---|---|---|---|---|---|
| TNmS Ratings[9] | AGB Nielsen[10] | ||||
| Nationwide | Seoul National Capital Area | Nationwide | Seoul National Capital Area | ||
| 1 | 2010 September 1 | 3.5% | 3.8% | 3.6% | 4.2% |
| 2 | 2010 September 2 | 3.6% | 4.5% | 3.7% | 4.6% |
| 3 | 2010 September 8 | 3.2% | 3.6% | 3.5% | 3.9% |
| 4 | 2010 September 9 | 3.2% | 4.2% | 3.4% | 4.4% |
| 5 | 2010 September 15 | 3.4% | 3.9% | 3.0% | 3.5% |
| 6 | 2010 September 16 | 3.0% | 4.1% | 2.8% | 3.9% |
| 7 | 2010 September 22 | 5.8% | 7.0% | 6.3% | 7.5% |
| 8 | 2010 September 23 | 6.0% | 6.4% | 5.8% | 6.2% |
| 9 | 2010 September 29 | 4.0% | 4.8% | 4.5% | 5.3% |
| 10 | 2010 September 30 | 8.2% | 8.8% | 7.5% | 8.1% |
| 11 | 2010 October 6 | 5.4% | 6.1% | 5.6% | 6.3% |
| 12 | 2010 October 7 | 4.9% | 5.8% | 5.7% | 6.6% |
| 13 | 2010 October 13 | 5.9% | 6.1% | 6.0% | 6.2% |
| 14 | 2010 October 14 | 6.4% | 8.3% | 5.6% | 7.5% |
| 15 | 2010 October 20 | 6.0% | 7.0% | 6.1% | 7.1% |
| 16 | 2010 October 21 | 6.0% | 7.0% | 5.9% | 6.9% |
| Average | 4.9% | 5.7% | 4.9% | 5.7% | |
| Year | Award | Category | Recipient | Result |
|---|---|---|---|---|
| 2010 | Korean Culture and Entertainment Awards | Best New Actress for TV | Jung So-min | Won |
| Popularity Award | Kim Hyun-joong | Won | ||
| Best New Actor | Lee Tae-sung | Won | ||
| Best New Actress | Jung So-min | Nominated | ||
| Excellence Award, Actor | Kim Hyun-joong | Nominated |
| No. | Title | Length |
|---|---|---|
| 1. | "Will You Kiss Me (키스해줄래)" (G.NA) | |
| 2. | "Will You Kiss Me (키스해줄래) (Inst.)" (G.NA) |
| No. | Title | Length |
|---|---|---|
| 1. | "One More Time" (Kim Hyun-joong) | |
| 2. | "One More Time (Inst.)" (Kim Hyun-joong) |
| No. | Title | Length |
|---|---|---|
| 1. | "Saying I Love You (사랑한다 말할까)" (Soyou (SISTAR)) | |
| 2. | "Saying I Love You (사랑한다 말할까) (Inst.)" (Soyou (SISTAR)) |
| No. | Title | Length |
|---|---|---|
| 1. | "Kiss Kiss Kiss" (Pink ToniQ) | |
| 2. | "One More Time" (Kim Hyun-joong) | |
| 3. | "Will You Kiss Me (키스해줄래)" (G.NA) | |
| 4. | "I Called You (널 부른다)" (RUN) | |
| 5. | "Try Again" (Pink ToniQ) | |
| 6. | "Talking to Yourself (혼잣말)" (Lee Tae-sung) | |
| 7. | "Saying I Love You (사랑한다 말할까)" (Soyou (SISTAR)) | |
| 8. | "Overture for Mischievous Kiss (장난스런 키스)" (Various Artists) | |
| 9. | "I Love You (Main Theme)" (Various Artists) | |
| 10. | "Confession (고백)" (Various Artists) | |
| 11. | "Oh! Chef" (Various Artists) | |
| 12. | "Run, Run, Run" (Various Artists) | |
| 13. | "Marriage" (Various Artists) | |
| 14. | "Love Theme" (Various Artists) | |
| 15. | "With Friends" (Various Artists) | |
| 16. | "Love Waltz" (Various Artists) | |
| 17. | "Campus Life" (Various Artists) | |
| 18. | "Love and Sorrow" (Various Artists) | |
| 19. | "Shadow (그림자)" (Various Artists) | |
| 20. | "Miss More (그리워할수록)" (Various Artists) | |
| 21. | "Excitement (설레임)" (Various Artists) |
| No. | Title | Length |
|---|---|---|
| 1. | "Palpitations (두근두근)" (Park Boram,Kim So-jung, &Lee Bo-ram) | |
| 2. | "Palpitations (두근두근) (Inst.)" (Park Boram,Kim So-jung, &Lee Bo-ram) |
| No. | Title | Length |
|---|---|---|
| 1. | "Have I Told You (말한 적 있나요)" (Howl) |
To show Ha-ni and Seung-jo's married life,Playful Kiss: Special Edition was released onYouTube beginning November 2, 2010.[11][12][13] The seven 10-minutewebisodes were subtitled in English, Japanese, Chinese, and Spanish, among others. The online series was popular, with the first episode initially receiving over 1,000,000 hits in the first two days, and over 19,000,000 hits (and counting) for the entire 7 episodes.[8] Kim Hyun-joong was later interviewed byAnna Coren onCNN'sTalkAsia in which he discussed the significance ofYouTube in spreading awareness about Korean culture.[14][15][unreliable source?]
On October 19, 2012, it was announced that the drama would be edited down into a film version. This theatrical edition was released exclusively in Japan on a limited run to selected theaters inTokyo andOsaka in December 2012. It was screened with the original Korean dialogue with subtitles in Japanese.[16] Afterwards, a DVD of the theatrical edition was also released in Japan.[17]