 | |
| Company type | Private |
|---|---|
| Industry | Sports equipment |
| Founded | 1990; 35 years ago (1990) |
| Founder | Rafael León Meléndez |
| Headquarters | , |
Area served | Americas |
| Products | Athletic shoes,sportswear,apparel,goalkeeper gloves,footballs |
Number of employees | 3,000[1] |
| Website | pirma.com.mx |
Pirma is a Mexicansports equipmentmanufacturing company. It began in 1990 in Mexico and expanded in the Americas. The company commercialises men's and women'surban clothing and apparel (including jackets, t-shirts, and shorts),sports uniforms,athletic shoes,goalkeeper gloves, andfootballs.
Company's products include a variety of sports such asfootball,basketball,boxing,running, andtennis. It also sells accessories such asbags,caps, andgoalkeeper gloves.
Pirma has about 200 stores in Mexico, supplied by its two plants inLeón and San Francisco del Rincón both in the state ofGuanajuato, with nearly 3,000 employees. Apart from Mexico, the firm operates inBrazil,Canada,Costa Rica,El Salvador,Panama, and theUnited States, exporting 10% of its products to those countries.[1]
The origins of the company can be traced back to 1987 when entrepreneur Rafael León started to produceshoe soles inSan Francisco del Rincón (Guanajuato) through its own company, "Caribbean". Three years later it entered into production ofathletic footwear. The company was known as "Pirma-Brasil" until 1999 when the word Brasil was suppressed due to registration of brands including countries names was not allowed.[2]
By 2013, Pirma concentrated 8% of sporting goods production in Mexico, positioning it as the 6th company in this sector.[3]
In 2018, Pirma signed a deal with Mexican multimedia companyGrupo Televisa to provide clothing for all its staff during the2018 FIFA World Cup held inRussia. The company supplied about 200 workers (including cameramen, photographers and hosts) of the "Televisa Deportes" division that travelled to Russia to cover the competition.[1]
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