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Pinky Vodka is a blended vodka manufactured byUnited Spirits Ltd (USL), a subsidiary ofDiageo. It was created inSweden in 2008. It became the second best-selling "super premium" vodka in World Duty Free stores, with 12% of category share in the year of its launch.[1]
The 80-proof (40%alcohol by volume) flavored vodkas are sold in the U.S. and globally in a perfume bottle, and are marketed assuper ultra-premium.
In the year of its launch, Pinky vodka became the second best-selling super premium vodka in World Duty Free stores, with 12% of category share. ...