Avalon debuted November 15, 2008, for theEmpire Wrestling Federation against Chris Kadillak inSan Bernardino,California in a losing effort. He would debut for the Alternative Wrestling Show early the following year. He would go on to win the Alternative Wrestling Show's Light-Heavyweight Title fromT. J. Perkins on April 26, 2009, inRowland Heights, California.[7] Awarded the new AWS Lightweight Championship at the next show, he would go on to defend the championship amongst wrestlers in the Southern California area like Charles Mercury, Chris Kadillak, and Malachi Jackson. He would begin a feud withHuman Tornado over the AWS championship which would culminate in a Falls Count Anywhere match on October 23, 2009, where he was the winner.[8]
Avalon would continue to compete throughout Southern California in 2010 for companies like EWF, AWS, SoCal Pro Wrestling, Mach 1 Pro Wrestling, and New Wave Pro Wrestling. He would debut and compete inPortland, Oregon and surrounding areas for theWest Coast Wrestling Connection. Avalon would go on to make hisPro Wrestling Guerrilla debut at "Seven" on July 30, 2010, in a 6-man tag match.
In 2011, The Standard would eventually break-up and Peter would find himself aligned withRay Rosas and Rico Dynamite. The trio would enter a feud withRyan Taylor, Famous B, Aaron Bolo, and later, Jarek Matthews. The feud would culminate in a Six Man Tag Team Hair Vs. Hair Elimination Match on July 10, 2011, which saw Peter get his hair cut by Ryan Taylor. Avalon would eventually enter into a feud with Ryan Taylor. Peter, accompanied by Ray Rosas, would torment Taylor month after month, competing in several competitive and violent matches. The feud would culminate in a Steel Cage match on February 12, 2012, inGlendale, California with Peter on the losing end.[10]
On July 21, 2013, Avalon and his partner Ray Rosas, now collectively known as "PPRay," defeated Los Bandidos (Rico Dynamite & Tito Escondido), The RockNES Monsters (Johnny Goodtime & Johnny Yuma) and The Tribe (Hawaiian Lion & Navajo Warrior) in an Elimination tag team match to win theCWFH Heritage Tag Team Championships.
Avalon would go on to relinquish the tag team championships after Rosas sustained an injury, but was interrupted by the RockNES Monsters. Instead of giving the titles up, Peter chose to defend the titles in a 2 on 1 handicap match against RockNES. Peter would ultimately lose the match and the Heritage Tag Team Titles to the RockNES Monsters on April 13, 2014.[11] On October 12, 2014, for CWFHollywood, PPRay defeated The RockNES Monsters to win the CWFH Heritage Tag Team Championship. They lost the titles against the former champions 12 days later at a Baja Stars event inTijuana, Mexico.[12]
Hernandez made hisTNA debut on October 20, 2013, atBound for Glory as ajobber, losing toEthan Carter III using the ring nameNorv Fernum.[13] Following his appearance at Bound for Glory, Fernum returned on the October 31, episode ofImpact Wrestling challenging and losing to Carter in a rematch.[14] On the November 28, 2013, Thanksgiving edition ofImpact Wrestling,The BroMans (Robbie E andJessie Godderz) defeated Dewey Barnes and Fernum to win the first ever tag team turkey bowl, in the process forcing Barnes and Fernum to wear the annual turkey suits. On the December 12, 2013, episode ofImpact Wrestling Fernum competed in a twelve-manFeast or Fired match. On January 2, 2014, Fernum was defeated by the debutingSamuel Shaw.
On the July 9, 2015, episode ofImpact Wrestling, Fernum made his return to TNA, unsuccessfully challengingTNA World Heavyweight Champion Ethan Carter III in aGauntlet match for the championship.[15]
Championship Wrestling from Arizona (2016–present)
In addition to continuing as an in-ring performer, Avalon took on a production role behind the scenes. His backstage role ultimately bled on-screen as he began to refer to himself as "Producer" Peter Avalon.
Frequently abusing his power, Avalon received a lawsuit from attorney Celino Barnes for his client Ryan Morals. Avalon eventually lost control of the show to Ryan Morals in a Gavel-On-a-Pole Match, which was the brainchild of Barnes. Avalon ultimately won control of the show back shortly before re-debuting on CWFH programming.
On December 5, 2017, Hernandez appeared onSmackDown Live as a jobber, under the nameAdam James, teaming with Fidel Bravo (under the name Josh Carr) in a losing effort against theBludgeon Brothers.[16]
Avalon went on a losing streak between October 2019 and November 2020 on AEW Dark, both in single and tag team matches.[19] On the May 26, 2020, edition of AEW Dark, Avalon began a storyline withBrandon Cutler in a "race to the bottom", trying to get their first wins in AEW.[20] The next week, Avalon and Cutler would compete in tag team action, losing to teams such as The Natural Nightmares (Dustin Rhodes andQ. T. Marshall),Jurassic Express (Marko Stunt andLuchasaurus),SoCal Uncensored (Christopher Daniels andFrankie Kazarian), andThe Young Bucks. They were a dysfunctional tag team until they shook hands with each other as a sign of respect after losing to The Young Bucks, turning Avalonface in the process.[21][22] They made a team called 'The Initiative'.[23] However, The Initiative lost all of their matches and couldn't win a single match, leading Peter to attack Brandon Cutler.[24] Shortly after, they resumed their feud against each other with both men fighting to achieve their first victory in AEW.[25] On the September 15, 2020, edition ofAEW Dark, Avalon and Cutler had their first match against each other which ended in a double count out, leaving both men still winless.[26] Avalon would face Cutler again on the October 13, 2020, episode ofDark and this time the match ended in a double disqualification, again leaving both competitors without a single victory.[27] On the October 19, 2020, episode of Being the Elite (where much of Avalon and Cutler's feud has played out) AEW President Tony Khan announced Avalon vs. Cutler III for the October 27, 2020, edition of Dark and stipulated that there must be a winner.[28] On the October 27, 2020, episode ofDark, Avalon lost the match to end the feud.[29]
Following this, Avalon began a new gimmick without Leva Bates as 'Pretty' Peter Avalon in a vignette on AEW Dark.[30] On the November 24, 2020, episode ofDark, after 27 losses and two draws, Avalon would finally win his first match in AEW after pinningFuego Del Sol.[31] He then embarked a five match winning streak.[32] His five match winning streak came to an end when he lost toCody Rhodes in the January 20, 2021, edition of AEW Dynamite.[33] On the January 26, 2021, episode ofDark, Avalon would align himself withCezar Bononi.[34] He had his first win in AEW on the February 9 episode ofDark, teaming with Avalon to defeat Carlie Bravo and Shawn Dean.[35] Bononi made his first in-ring appearance on the February 4 episode ofDynamite, teaming with Avalon in a loss to the team ofLee Johnson andCody Rhodes.[36] AtRevolution, Bononi and Avalon took part in the Tag Team Casino Battle Royale in a losing effort.[37] Avalon later aligned withRyan Nemeth and J. D. Drake and together, they formed a faction known asThe Wingmen.[38]