| "Persuasive" | ||||
|---|---|---|---|---|
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| Single byDoechii | ||||
| from the EP She / Her / Black Bitch | ||||
| Released | March 18, 2022 | |||
| Genre | ||||
| Length | 3:36 | |||
| Label | ||||
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| Lyricist | Jaylah Hickmon | |||
| Producer | Kal Banx | |||
| Doechii singles chronology | ||||
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| Music video | ||||
| "Persuasive" onYouTube | ||||
"Persuasive" is a song by American rapper and singerDoechii. It was released throughTop Dawg on March 18, 2022. A remix featuringSZA was later released on July 22, 2022, as the second single to her second EPShe / Her / Black Bitch. This version was featured in the 2023 video gameMLB The Show 23.
American rapperDoechii began her music career under the stage name Iamdoechii, uploading her first songs onSoundCloud in 2016 and releasing the EPCoven Music Session: Vol. 1 in 2019.[1][2] Her next project,Oh the Places You'll Go, spawned her breakout track, "Yucky Blucky Fruitcake".[3] The song went viral on the video-sharing applicationTikTok,[4] and Doechii's newfound success landed her a 2021 collaboration with rapperIsaiah Rashad of the labelTop Dawg Entertainment.[1]
That same year, rumors began to spread about a recording contract with the label, to which Doechii said she could "neither confirm nor deny" them.[5] She confirmed the speculation in March 2022, announcing she was officially signed to Top Dawg, as its first woman rapper, in a joint deal withCapitol Records.[6][7] The announcement was accompanied by her major-label debut single, titled "Persuasive".[8]
"Persuasive" was written byDoechii, Austin Daniel Brown, Kal Banx, Oh Gosh Leotus, Ivan Jackson, and Zach Witness. The song is an uptempodance track blending bothhouse andhip hop music.[9][10] Doechii said that her main reason behind the song's creation was to "uplift people and bring communities together."[11]
The lyrics speak to the persuasive nature ofmarijuana and the feeling ofgetting high.[12] Mya Abraham ofVibe described the song as "an anthem about late nights and questionable decisions".[13]
The music video for "Persuasive" was directed by Omar Jones and released on March 30, 2022.[14]
"Persuasive" received mostly positive reviews frommusic critics.Billboard placed the song at number 88 on their Best Songs of 2022 list, calling it a "buttery" track and a "stellar kickback".[15] Grace Medford ofDIY called the track a "sultry purr of appreciation for spending the whole day faded".[16]The Fader placed the song at number 17 of their 100 Best Songs of 2022.[17] Gyasi Williams-Kirtley ofThe Fader gave props to the song for allowing Doechii to show a more "mellow persona" and calling it "flirtatious, sharp, and provocative".[17]
| Publication | Accolade | Rank | Ref. |
|---|---|---|---|
| Billboard | The 100 Best Songs of 2022: Staff List | 88 | [15] |
| The Fader | The 100 best songs of 2022 | 17 | [17] |
| Vulture | The Best Songs of 2022 | 8 | [18] |
| Year | Ceremony | Award | Result | Ref. |
|---|---|---|---|---|
| 2022 | MTV Video Music Awards | Push Performance of the Year | Nominated |
| Region | Certification | Certified units/sales |
|---|---|---|
| United States (RIAA)[20] | Gold | 500,000‡ |
‡ Sales+streaming figures based on certification alone. | ||
| "Persuasive" (remix) | ||||
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| Single byDoechii andSZA | ||||
| from the EP She / Her / Black Bitch | ||||
| Released | July 22, 2022 (2022-07-22) | |||
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| Length | 3:30 | |||
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| Doechii singles chronology | ||||
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| SZA singles chronology | ||||
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| Music video | ||||
| "Persuasive" onYouTube | ||||
Doechii announced a remix for "Persuasive" with SZA in July 2022, with a video of her reaction to SZA's feature on the song.[21] Both artists are under the same label, Top Dawg Entertainment.[11]
It debuted on the BillboardMainstream R&B/Hip-Hop Airplay chart at number 37 on September 17, 2022.[22] The song ultimately peaked at number 33 after three weeks on the chart.[22]
The music video for the "Persuasive" Remix was released on September 1, 2022.
| Chart (2022) | Peak position |
|---|---|
| USMainstream R&B/Hip-Hop Airplay (Billboard)[22] | 33 |
Doechii performed the "Persuasive" remix with SZA atCamp Flog Gnaw Carnival 2024, a festival curated by rapperTyler, the Creator.[23]
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