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 Perodua corporate office inRawang, Selangor | |
| Company type | Public |
|---|---|
| Industry | Automotive |
| Founded | 1993; 32 years ago (1993)[1] |
| Headquarters | Sungai Choh, Rawang, Malaysia |
Area served |
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Key people | Tan Sri Asmat Kamaludin (chairman) Dato Zainal Abidin Ahmad (president &CEO) |
| Products | Automobiles |
| Owners |
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Number of employees | 11,500 (2023) |
| Website | perodua |
Perusahaan Otomobil Kedua Sendirian Berhad[1] (lit. 'Second Automobile Company Private Limited'), usually abbreviated toPerodua (Malay:[pəroˈdua]), is Malaysia's largest car manufacturer, followed byProton Holdings.
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Perodua was established in 1993 and launched its first 5-door hatchback, thePerodua Kancil, in August 1994.[2] Initially, the company mainly produced minicars andsuperminis and did not have models in the same market segments asProton. Its targeted market segments later began to overlap with Proton's—especially in the super-compact segment, where thePerodua Myvi has competed with the likes of theProton Savvy and theProton Iriz.
Perodua does not design or engineer its main components, such as engines and transmissions, in-house; its cars have historically usedDaihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing it to 25% in 2001 and then to 35%.[2] In 2004, Perodua began assembling theToyota Avanza at its plant inRawang, for sale in Malaysia.[citation needed]
The company's shareholders includeUMW Holdings (38%), Daihatsu Motor Co. (20%), Daihatsu (Malaysia) (5%), MBM Resources (20%),PNB Equity Resource Corporation (10%),Mitsui & Co. (4.2%), and Mitsui & Co. (Asia Pacific) (2.8%).[3][4]
Domestic
Perodua sold more than 207,100 vehicles in 2016, which was its highest yearly sales record to date, and achieved a highest-ever domestic market share of 35.7%.[5] This has climbed since, and in 2024, the company sold 358,000 cars in theASEAN markets combined, surpassing Honda's sales figures to become the second largest car manufacturer in the region.[6]
International
In the United Kingdom, Perodua's cars were sold by some Proton dealers, who wished to attract customers seeking a smaller and cheaper alternative to the Proton range.[citation needed] Sales numbers in the UK were small, however, and in 2008, Perodua sold only 624 cars (down from 914 in 2002). Sales were up slightly in 2009 (to 650) and then to 761 in 2010,[7] mainly due to the new Perodua Myvi selling comparatively well.[8] The company has withdrawn from the British, Nepalese, and Maltese markets but still provides spare parts to existing customers there.[9]
As of 2025, Perodua cars are exported to Singapore,Brunei,Mauritius,Fiji, Sri Lanka, andSeychelles.[9] Since 2007, the company also exports the Myvi to Indonesia as theDaihatsu Sirion; this made up 55 percent of Perodua's exports in 2020.[10]
In 2021, the company began exploring the idea of exporting used Perodua cars overseas.[11] As of 2024, the company was exporting used cars to a few countries, including Fiji.[12] At the same time, exports of used cars to Sri Lanka were halted.[12]
| Model | Introduction | Current model | Vehicle description | ||
|---|---|---|---|---|---|
| Introduction (model code) | Update/facelift | ||||
_front_view.png) | Myvi | 2005 | 2017 (M800) | 2021 | B-segment hatchback. Exported to Indonesia as theDaihatsu Sirion. |
_front_view_02.png) | Alza | 2009 | 2022 (W150) | – | Three-row B-segment MPV based on theDaihatsu Xenia |
_front_view_02.png) | Axia | 2014 | 2023 (A300) | – | A-segment hatchback based on theDaihatsu Ayla and the successor to thePerodua Viva |
.png) | Bezza | 2016 | 2016 (B300) | 2020 | A-segment sedan, based on thePerodua Axia |
.jpg) | Aruz | 2019 | 2019 (F8r50) | – | Three-row, rear-wheel-drive B-segment SUV based on theDaihatsu Terios |
_front_view_04.jpg) | Ativa | 2021 | 2021 (A270) | – | A-segment SUV based on theDaihatsu Rocky |
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Corporate
Anniversary
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Perodua organised a competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student fromUniversiti Teknologi Malaysia. Perodua officially unveiled the new corporate logo on 24 August 1998, when they launched Malaysia's first sport utility vehicle, thePerodua Kembara.
The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical.
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