Peppa Pig is a Britishpreschoolanimated children's television series created by Neville Astley andMark Baker. Produced byHasbro Entertainment and Karrot Animation and formerlyAstley Baker Davies, the show follows Peppa, ananthropomorphicpiglet, and her family and friends portrayed as other animals. The show first aired on 31 May 2004.[1] The ninth series began broadcasting in summer 2025.Peppa Pig has been broadcast in over 180 countries.[2]
Peppa herself has been voiced by several different performers through the years: Lily Snowden-Fine in series 1, Cecily Bloom in season 2,Harley Bird from "Peppa's Christmas" until "Christmas at The Hospital" (being five years old when she started),[3]Amelie Bea Smith from "Valentine's Day" to "House Rules", and Harriette Cox since "The Big Announcement". The series has also starredJohn Sparkes,Morwenna Banks,Richard Ridings, Oliver and Alice May, Vincent van Hulzen, Kira Monteith, and Holly Park.[citation needed]
On 31 December 2019,Hasbro acquiredEntertainment One (eOne), including thePeppa Pig franchise, for a US$3.8 billion deal, making the franchise one of Hasbro's main brands.[4] On 16 March 2021, it was announced that the series was renewed until 2027, with the original creators and studio (Astley Baker Davies) replaced by Karrot Animation (producers ofSarah & Duck).[5] On 17 November 2022, Hasbro announced that they would be selling eOne's assets, while thePeppa Pig franchise would remain with Hasbro.[6]
Background
Taking place in a world where almost all characters are animals,Peppa Pig revolves around the titular character and her family and friends. Each episode is approximately five minutes long. Each of Peppa's friends is a different species of animal. Episodes tend to feature everyday activities such as attendingplaygroup, playing games, visiting relatives and friends, going to the playground, etc.
The cast wears clothes, live in houses, and speak English, but still display some characteristics of the animals on which they are based; the pigs enjoy jumping in muddy puddles and the rabbits live in a burrow. The animals make their respective noises while they talk. The characters blush when embarrassed, and their faces express emotions such as happiness, irritation, and bewilderment. Most characters are anthropomorphic, with some exceptions, such as Tiddles the Tortoise, Polly Parrot, and Mrs. Duck.
The narrator of the series,John Sparkes, reinforces the action and humour, usually saying "Oh, dear" when something unfortunate happens (such as when George starts crying). Most episodes end with visible characters falling over laughing.
Production and airing
In the United Kingdom, the first series of 52 five-minute episodes began onChannel 5 on 31 May 2004. Lily Snowden-Fine starred as Peppa. The second series of 52 episodes began on Channel 5 on 4 September 2006, with Cecily Bloom voicing Peppa, among other cast changes. The first special, "Peppa's Christmas", was the first episode to featureHarley Bird as the voice Peppa, starting at only five years old. The third series started telecasting on Channel 5's preschool-targeted blockMilkshake! on 4 May 2009 with Harley Bird as Peppa.
In the United States, the series first aired as part ofCartoon Network'sTickle-U preschool programming block from 22 August 2005 to 2007.[7] For these airings, the show wasredubbed with American actors.[8] There were no other official releases of this dub, and every US airing since 2008 uses the original British soundtrack.[9] It moved toNoggin the same year as part ofNoggin Presents, a series of interstitial shorts aired in between full shows. Since February 2011, the series has aired as a half-hour show with 5 segments per broadcast onNick Jr. in the US (though for some episodes containing specials, like "Golden Boots" and "Around the World with Peppa", only 3 segments are used).[9] As of 2025, there are 9 series (and 5 standalone specials) of the programme.
There is a series of books based onPeppa Pig, one of which,Peppa Meets the Queen, was written to coincide with theQueen's Diamond Jubilee.
Films
There have been several "Cinema Experiences" based on the series, featuring brand new episodes never before seen. They were first shown in the UK, before being expanded internationally. The first one, titledPeppa Pig: The Golden Boots, was released byEntertainment One on 14 February 2015 and featured the titular 15-minute special, and other episodes. Wrap-around clips featuring presenters fromMilkshake! also appeared.[11][12] alongside several episodes of the TV series.[13] As of December 2015, it had grossed £2,326,328.[14]
A second one, and the first branded a "Cinema Experience", was released on 16 March 2017, and was shown in cinemas by Entertainment One on 7 April 2017. It premiered nine episodes, four of which share the same theme of Peppa's holiday in Australia. Between the episodes are segments with a live-action host named Daisy (played by Emma Grace Arends) and Peppa and George as puppets, based on thePeppa Pig Live stage show.
Since then, three more "Cinema Experiences" have been released, includingFestival of Fun! in 2019, published by Entertainment One, as well asPeppa's Cinema Party in 2024, celebrating the show's 20th anniversary and featuring ten new episodes including a three-part Wedding special,[15] andPeppa Meets the Baby in 2025, marking the debut of Peppa's new baby sister, Evie, both released by Trafalgar Releasing.[16]
Additionally,Peppa Celebrates Chinese New Year (Simplified Chinese: 小猪佩奇過大年;Traditional Chinese: 小豬佩奇過大年;pinyin: Xiǎo Zhū Pèi Qí Guodà Nián) released exclusively in Chinese theatres on 5 February 2019 to commemorate the Year of the Pig.[17]
Theme parks
Peppa Pig at a personal appearance in the UK
Peppa Pig World
Peppa Pig World, a themed area based on the series, opened on 9 April 2011 atPaultons Park,New Forest,Hampshire, England,[18] with nine rides, an indoor play zone, a muddy puddles water splash park, children-sized play areas and themed buildings.
Peppa Pig World of Play
On 17 October 2017,Merlin Entertainments announced a partnership withEntertainment One to become the exclusive licensor for theme park attractions based on the show worldwide except in the United Kingdom and in China, which will be a non-exclusive partnership.[19]
The deal began with the announcement of Peppa Pig World of Play on 5 June 2018, which are indoor play areas with unique twists. The first venue to open would be inShanghai for a Late-2018 opening, and opened in Late-October.[20] Additional venues inBeijing (never opened), as well as two US venues inDallas-Fort Worth andMichigan were also announced around this time for a 2019 opening. The Dallas-Fort Worth venue opened in February 2019.[21] while the Michigan venue opened later on in the year. Another Peppa Pig World of Play venue opened inChicago in 2021.
In September 2021, a Peppa Pig World of Play venue was announced to open in the Netherlands.[22]
Peppa Pig Land is located at two different parks -Gardaland in Italy,[23] andHeide-Park in Germany, both of which opened in 2018.[24]
Peppa Pig Theme Park
Peppa Pig Theme Park is a separately ticketed park located within theLegoland Florida Resort; it opened on 24 February 2022.[25]
The second Peppa Pig Theme Park, Peppa Pig Park Günzburg, was announced in June 2023. It is located inGünzburg,Germany within theLegoland Deutschland Resort and is the first standalone theme park based on the series in Europe.[26][27] The park opened on 19 May 2024.[28]
On 23 January 2024, a themed-play area dedicated to the Lego Duplo Peppa Pig subtheme was added toLegoland Billund Resort.[30]
Peppa Pig Store
On 18 October 2024, Hasbro announced that they would open a dedicated Peppa Pig retail store withinBattersea Power Station alongside a stand-aloneTransformers store within the same premises. The store contains exclusive items and merchandise, a large TV screen, various interactive opportunities and Peppa meet-and-greets.[31]
Peppa Pig Resort
On 23 June 2021, Merlin announced a dedicated Peppa Pig-themed resort located inSichuan for a planned opening in 2024. It will contain a theme park, a hotel and aSea Life aquarium. Construction began in July 2021.[32]
Merchandise
Peppa Pig, the Entertainment One (eOne) brand, grossed over £200 million in UK merchandise sales in 2010, doubling the 2009 figure of £100 million. According to NPD figures for 2010, Peppa Pig had become the number one pre-school property in the total toy market, moving up four places from its 2009 position. As of May 2018[update] Peppa Pig was stated to have over 1,000 licensees worldwide, and 80 in the US,[33] up from 63 licensees in 2010.[34]
Episode DVDs and a variety of licensed Peppa Pig products including video games and other toys such as playsets, playing cards, vehicles, and stuffed toys are sold. The range was expanded to include household items such as bathroom products, stationery,[35] bed-linen, food, drink, clothing, and jewellery. A music album titledMy First Album was released in July 2019.[36]
Lego Duplo Peppa Pig
On 23 January 2024, as part of the three-way partnership between The Lego Group, Hasbro and Merlin Entertainments, a dedicatedPeppa PigLego Duplo theme was released as part of the series' 20th anniversary.[30]
Video games
There have been several video games based on the property. In 2008, Pinnacle Software signed a deal with Contender Entertainment Group to publish licensed video games based on the property with Asylum Entertainment as developer.[37] The first title,Peppa Pig: The Game, was released for theNintendo DS handheld game system in November 2008. Following Pinnacle's insolvency in December that year,[38] a successor company - P2 Games, was founded in February 2009, and released a version for theWii console a year later on 27 November 2009, with distribution byUbisoft. It is a children's video game that contains 11 games and activities.
Peppa Pig: Fun and Games was released on 22 October 2010 for the Wii and Nintendo DS. Asylum Entertainment and P2 Games remained as developer and publisher for the title.Peppa Pig: Theme Park Fun was released on 25 March 2011 for the Nintendo DS. It was also published by P2 Games, withStrawdog Studios serving as developer.[39]
My Friend Peppa Pig was developed by Petoons Studio and published byOutright Games. It released on 22 October 2021 for thePlayStation 4,Xbox One,Nintendo Switch, andWindows, exactly 11 years after Peppa Pig: Fun and Games.[40][41]Peppa Pig: World Adventures, also developed by Petoons Studio and published by Outright Games, was released on 17 March 2023 for the PlayStation 4,PlayStation 5, Xbox One,Xbox Series X and Series S, Nintendo Switch and Windows.[42] The London section of the game is dedicated toQueen Elizabeth II, who had died on 8 September 2022.[43][44]
Postage stamps
On 16 May 2024, theRoyal Mail issued 8stamps commemorating the 20th anniversary ofPeppa Pig.[45]
Cameos in other media
On 27 February 2025, Hasbro announced a new lineup of episodes where Mummy Pig would be expecting a new baby piglet. The news was broken in the United States throughKylie Kelce's podcastNot Gonna Lie[46] and in the United Kingdom on theITV breakfast programmeGood Morning Britain though an especially animated segment featuring Mummy Pig being interviewed "live" by GMB'sRichard Arnold, with Peppa making a small appearance at the end of the interview.[47][48][49][50] The show was used again on 20 May 2025 to officially reveal the baby pig, who is named Evie.[51]
Criticism and analysis
Comparison of identical frame in original (top) and re-edited versions of the Series 1 episode "Bicycles", with cycle helmets added.
The characters of this show did not wearseat belts in cars in the first two series. After receiving several complaints, Astley Baker Davies announced that all future animation would include characters wearing seat belts, and that the relevant scenes in the first two series would be reanimated to include them.[52] Similar changes were also made to addcycle helmets to early episodes with characters riding bicycles.[53]
Peppa was used to promote the pre-2010 Labour government'sSure Start programme, which had the aim of "giving children the best possible start in life".[54] In April 2010, during theUK General Election campaign, E1 Entertainment said that Peppa would not attend the launch of theLabour Party's families manifesto "in the interests of avoiding any controversy or misunderstanding".
In 2012, theAustralian Broadcasting Corporation received a complaint that the Series 1 episode "Mister Skinnylegs" was not appropriate for Australian audiences, as it proclaimed spiders are harmless and indirectly encouraged befriending spiders; deadly venomous spiders are prevalent in Australia. The complaint was upheld, and the episode was restricted from airing on the ABC network.[55]
In late May 2014, the ABC's Mark Scott expressed fears about the future of Peppa on Australian television, given Australian federal budget cuts to ABC funding that were said to affect its ability to pay for, and broadcast, overseas media products such asPeppa Pig. Australian media noted the character's appeal to Australian toddlers and echoed concerns about the future of her Australian distribution rights. Australian Federal Agriculture MinisterBarnaby Joyce made reference to the character as a menu item at a Thai restaurant, while conservative columnistPiers Akerman thought that Peppa "pushes a weirdfeminist line".[56] On 28 May 2014,Minister for CommunicationsMalcolm Turnbull tweeted: "Contrary to media rumours, Peppa's is one snout we are happy to have in the ABC trough".[57]
In 2015Norman Lamb, a former UK health minister, said that programmes such asPeppa Pig should include gay characters, because having arbitrary boundaries as to what relationships are acceptable in children's television was "not equitable".[58]
TheBritish Medical Journal carried a light-hearted article in its Christmas 2017 edition, which suggested that although the programme includes numerous "positive public health messages, encouraging healthy eating, exercise, and road safety", it ran the risk of "contributing to unrealistic expectations ofprimary care" by depictinggeneral practitioner Doctor Brown Bear as making out-of-hours home visits as soon as contacted about apparently trivial illnesses, and dispensing medicines rather too freely.[59] The media company responsible for Peppa Pig offered no comment when contacted about the article by the BBC.[60]
In November 2021, UK Prime MinisterBoris Johnson speaking at aConfederation of British Industry conference lost his place in his speech for about 20 seconds and diverted into a lengthy tangent about Peppa Pig,[61] describing the character's shape as a "Picasso-like hairdryer".[62]
"Peppa Pig effect"
Since 2019, it has been observed that children in the United States, wherePeppa Pig had become an extremely popular programme, had beenacquiring someBritish English pronunciation and vocabulary used in the show rather than their nativeAmerican English. For example, tomato and zebra are pronounced differently, words such as petrol (instead of gas) and biscuit (instead of cookie) are used, and comments such as "how clever", "oh dear" and "can I have a go?" picked up.[63][64][65] This phenomenon was not an issue for many parents; it trended with thehashtag "#PeppaEffect".[63] Linguistics experts find those conclusions to be "likely exaggerated".[66] A written statement by Entertainment One Ltd. when asked of this phenomenon went on saying: "Young Peppa fans see her as a friend… and, as we do with friends that we admire, pick up some of their characteristics... imitation is the sincerest form of flattery."[65]
Popularity in China
Peppa Pig is popular with mainlandChina, and has been featured by official news media such asPeople's Daily,[67] and even endorsed by thePeople's Liberation Army[68] and Chinese weapons manufacturerNorinco.[69] However, social media posts featuring concerned parents complaining about Peppa Pig have also gone viral.[70] In May 2018, digitally manipulated adult content featuring Peppa Pig was blocked on the video appTikTok, also known as Douyin in China According to some media estimates, some 30,000 clips referenced under "#PeppaPig" were removed by the site.[71] The ban was in response to the prevalence of adult content featuring Peppa Pig[72] created byshehuiren (simplified Chinese:社会人;traditional Chinese:社會人;pinyin:shè huì rén; literally "person of society") subculture, which used Peppa Pig as a criminal "mobster" icon, with members of the subculture creating memes and tattoos using imagery from the cartoon, containing adult humor. OriginalPeppa Pig cartoons remain accessible on all online platforms, including TikTok (Douyin).[citation needed]
Despite the controversy regarding its memes, the series and character remain popular within mainland Chinese culture, as two Peppa Pig theme parks inBeijing andShanghai have been opened in 2019.[73] In early 2019, to celebrate theYear of the Pig, the 81-minute animation/live-action filmPeppa Pig Celebrates Chinese New Year was released in China.[74][75] Before the film's release, a five-minute live-action promotional trailer went viral on social media in China, garnering a billion views and being re-posted by numerous state media outlets.[74] The film opened on 6 February 2019, and made US$14 million in the first three days.[76]
^AlongsideThe Elf Factory Limited for Series 5 andGaston's Cave Ltd for Series 6–8. Did not animate the last four episodes of Series 7, but did animate the first four episodes of Series 8
^Known asRubber Duck Entertainment for Series 2 andE1 Kids for Series 3
^Animated the last four episodes of Series 7, but did not animate the first four episodes of Series 8
