| Company type | subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | Frankfurt, Germany (1971) |
| Founders | Joint venture between Lufthansa, Swissair, Alitalia, BOAC, and BEA |
| Headquarters | Frankfurt, Germany |
Areas served | Asia, Europe |
| Parent | Centrifuge Holding GmbH[1] |
| Website | www |
Penta Hotels is ahotel brand with 28 hotels with this name across Europe and Asia as of 2020[update].[2]
Penta's hotels feature Penta PlayerPad Rooms featuring gaming consoles and other arcades facilities.[3][4] The brand also pioneered the "check in at the bar" concept.[5] The hotels feature a combination of a lobby and a lounge designed to encourage guests to spend leisure time there.[6]
The company was established in 1971 as Penta Hotels. It was named Penta because it was a joint venture of five airlines,[7]Lufthansa,Swissair,Alitalia,BOAC andBEA.[8] The hotels were located in major gateway cities where the airlines flew, to offer accommodations to passengers and flight crew members from the partner airlines.[9] In 1984, Lufthansa bought a controlling interest in the chain fromBritish Airways, which had been formed in 1974 by the merger of BOAC and BEA.[7] In 1993, German investor Dieter Bock, CEO ofLonrho, one of the chain's owners, arranged its sale to Hong Kong businessmanCheng Yu-tung.[10]Renaissance Hotels acquired the management rights of 12 Penta hotels in Europe,[11] and held the rights of nine hotels in 1994.[12]
Rosewood Hotel Group (at that time known asNew World Hospitality, a subsidiary ofNew World China Land until ) relaunched Pentahotels in 2007 with renovations to their properties in Europe.[13][14] The Italian designerMatteo Thun created the hotel chain's interior design.[15]
Pentahotel Shanghai was opened in October 2008 byNew World China Land's New World Hotel Management Limited.[16] In 2011, The Courtyard by Marriott Beijing was converted into pentahotel Beijing.[17]
TheReading, Berkshire hotel was Pentahotels' first UK location[18] and opened in 2009.[19] In 2013, Pentahotels opened its first location in Hong Kong,[20] and its second one in 2016.[21]
Chow Tai Fook group, via a subsidiary CTF Development, acquired 5 hotels in Belgium in April 2013. The hotels would be managed by Pentahotels after renovation.[22] 2015 as a Penta hotel opened in Brussels.[23] Chow Tai Fook is the ultimate parent company of Rosewood Hotel Group, which privatized the hotel group in 2015.
In December 2013Rosewood Hotel Group acquired Pentahotels' European operation, which incorporated in Germany as Penta Hotels Germany GmbH and Penta Hotel Holdings Limited in theBVI for €13.5 million, from Chow Tai Fook.[24] However, Chow Tai Fook privatized the whole hotel group in 2015.
In 2016, Pentahotels launched the PentaPlayer Pad, a room type designed for gamers with a PlayStation 4, a pinball, and a gamer-themed design.[3][4] The brand also launched its first location in France inRoissy-en-France.[25] Pentahotels launched its repositioning in 2017 amidst stated plans for global expansion.[5] Pentahotels announced its first Thai hotel with an opening planned for 2020.[26] In May 2020, Rogier Braakman was named president of Pentahotels.[27] The Moscow location opened in February 2019.[28]
As of 2020, Pentahotels is operated by Penta Hotels Worldwide GmbH, a subsidiary of 360 Operator GmbH. The ultimate owner was Centrifuge Holding GmbH.[1][non-primary source needed]
In 1993, Cheng got the...18 Penta hotels from struggling German investor Dieter Bock....Last June, it consolidated its hotel management businesses into the Renaissance Hotel Group and floated a 33% stake on the New York Stock Exchange for $172 million.
