Peach Bowl
Chick-fil-A Peach Bowl
Stadium	Mercedes-Benz Stadium
Location	Atlanta, Georgia
Previous stadiums	Grant Field (1968–1970) Atlanta–Fulton County Stadium (1971–1992) Georgia Dome (1993–2016)
Operated	1968–present
Championship affiliation	CFP (2014–present)
Previous conference tie-ins	SEC,ACC
Payout	US$3,967,500 (ACC)(As of 2011[update])[1] US$2,932,500 (SEC)(As of 2011[update])[1]
Website	chick-fil-apeachbowl.com
Sponsors
Chick-fil-A (1997–present)
Former names
Peach Bowl (1968–1996) Chick-fil-A Peach Bowl (1997–2005) Chick-fil-A Bowl (2006–2013)
2026 matchup
Indiana vs.Oregon (Indiana 56–22)

ThePeach Bowl is an annualcollege footballbowl game played inAtlanta, Georgia, since December 30, 1968.

The first three Peach Bowls were played atGrant Field on theGeorgia Tech campus in Atlanta. Between 1971 and 1992,Atlanta–Fulton County Stadium hosted the game. From 1993 to 2016, the game was played at theGeorgia Dome. The bowl then moved toMercedes-Benz Stadium starting in 2017. Since 1997, it has been sponsored byChick-fil-A and is officially known as theChick-fil-A Peach Bowl. From 2006 to 2013, it was named theChick-fil-A Bowl.

From its beginning, the Peach Bowl often featured teams from theAtlantic Coast Conference (ACC) and theSoutheastern Conference (SEC). Between 1993 and 2013, the ACC and SEC established official tie-ins with the bowl game.

In2014, the Peach Bowl, along with the "New Year's Six" bowls, became a part of theCollege Football Playoff. As part of the four team playoff from 2014 to2023, the Peach Bowl served as a semifinal game in2016,2019, and2022.

With the expansion of the College Football Playoff to 12 teams in the2024–25 season, the Peach Bowl serves as either a quarterfinal or semifinal each season. It served as a quarterfinal inJanuary 2025 and served as a semifinal inJanuary 2026. When serving as a semifinal, the game is played a week after New Year's Day.^[2]

The winner of the bowl game is awarded theGeorge P. Crumbley Trophy, named after the game's founder,George Crumbley.

The Peach Bowl was approved by theNCAA on May 1, 1968.^[3] The game was created to serve as a fundraiser for the Georgia Lighthouse for the Blind Foundation, a project of theLions Clubs of Georgia.^[3] Creation of the bowl is credited to Lions Club memberGeorge Pierre Crumbley Jr., known as the "Father of the Peach Bowl", who shepherded it through NCAA certification.^[4][5] While the Peach Bowl has been described as "the nation's first charity bowl",^[4] it was predated by other such games, such as thePythian Bowl (1949–1951).

In 1986, following years of lackluster attendance and revenue, the Peach Bowl was taken over by theAtlanta Chamber of Commerce.^[6]

Seven of the first ten meetings (all but the 1968, 1971, and 1974 games) pitted anAtlantic Coast Conference (ACC) team against an at-large opponent. The bowl had no automatic berths prior to 1993, but usually featured an ACC team or a team from theSoutheastern Conference (SEC). From 1993 until 2013, the game matched an SEC team against one from the ACC. From 1993 to 2005, this matchup was the third selection from the ACC against the fourth from the SEC.

Chick-fil-A, a fast food restaurant chain based in nearbyCollege Park, has sponsored the game since 1997. From 2006 until 2013, Chick-fil-A's contract gave it full naming rights and the game was referred to as theChick-fil-A Bowl as a result. Funds from the sponsorship deal were used to increase payouts for the participating teams. In response, from 2006 to 2014, the ACC gave the committee the first pick of its teams after theBCS—usually the loser of theACC Championship Game or one of the division runners-up. Also from 2006, the bowl got the fifth overall selection from the SEC (including the BCS). However, the BCS took two SEC schools in every season for the last nine years of its run, leaving the Chick-Fil-A with the sixth pick from the conference—usually one of the division runners-up.

In 2007, the Chick-fil-A Bowl became the best-attended non-BCS bowl for the previous decade.^{[citation needed]} According toSports Illustrated, although the bowl generated $12.3 million in profit in 2007, only $5.9 million of that was paid out to the participating schools.^[7] In October 2009, the bowl extended the ACC contract through 2013.^{[citation needed]} As of 2013, the bowl had been sold out for 17 straight years, the second-longest streak behind only theRose Bowl Game.^[8]

The Peach Bowl ascended to major-bowl status when it was added to the "New Year's Six" bowls starting with the 2014 season, assuring that it would feature major conference champions and/or prestigious runners-up. The traditional "Peach Bowl" name was reinstated following the announcement.^[9][10][11]

The Peach Bowl has donated more than $32 million to charity since 2016.^[12]

The1974 edition is the only Peach Bowl to have ended in a tie, asTexas Tech andVanderbilt each were limited to twofield goals in a 6–6 tie, played before the NCAA used overtime.

The1976 edition was the first, and to date only, shutout in Peach Bowl history, asKentucky (21 points) heldNorth Carolina scoreless.

TheJanuary 1981 edition, following the1980 season, was the first Peach Bowl to be held outside of December.

The2005 edition was the first Peach Bowl to feature two teams that were top-10 ranked.LSU, ranked 10th in both major polls, defeated ninth-rankedMiami, 40–3.

The2007 edition was the first Peach Bowl to utilize overtime, whichAuburn won overClemson, 23–20.^[13][14] With a 5.09 share (4.92 million households), the 2007 game was the highest-rated ESPN-broadcast bowl game of the2007–2008 season as well as the highest rated in the game's history.^[15] The rating was also higher than two New Year's Day bowls, theCotton and theGator.^[16]

The2012 edition set a new record for viewership. The New Year's Eve telecast, a 25–24Clemson victory overLSU, averaged 8.557 million viewers (a 5.6 household coverage rating), making it ESPN's most-viewed non-BCS bowl ever.^[17][18]

The2017 season matchup, played January 1, 2018, featured an undefeatedUCF playing anAuburn team that had notched regular-season wins over both national championship contenders,Georgia andAlabama (the eventual2018 College Football Playoff Champion). A 34–27 UCF victory resulted in UCF being the only undefeated team in theFootball Bowl Subdivision (FBS) for the 2017 season.^[19] As such, UCF was selected as the 2017 national champions by oneNCAA recognized selector and thus claims a share of the 2017 national championship.^[20]

The2019 edition sawLSU score 63 points, a Peach Bowl record that still stands, while defeatingOklahoma (28 points) en route to the national championship.

TheJanuary 2025 edition, following the2024 season, was the second Peach Bowl to require overtime play, withTexas defeatingArizona State, 39–31, in double-overtime.

• Ninth-oldest bowl game in college football history.^[21]
• A then-Georgia Dome attendance record of 75,406 set in 2006 (Georgia vs. Virginia Tech).^[21]
• 17 straight sellouts (1998–2013).^[22]
• Highest-attended non-BCS bowl game.^[23]
• More than $125 million in cumulative payout (through the 2013 season).^[21]

All rankings are taken from theAP poll (inaugurated in1936), before each game was played.Italics denote a tie game.

Source:^[25]

^QF DenotesCollege Football Playoff quarterfinal game

^SF Denotes College Football Playoff semifinal game

Offensive and defensive Most Outstanding Players are selected for each game; from 1989 through 1998, selections were made for both teams.

The trophy is named the 'S. Truett Cathy Most Outstanding Player' award in honor of the founder ofChick-fil-A.

Updated through the January 2026 edition (58 games, 116 total appearances).

Teams with multiple appearances

Teams with a single appearance

Won (11):Alabama,Army,Baylor,East Carolina,Houston,Michigan State,Syracuse,TCU,Texas,Texas A&M,UCF
Lost (11):Cincinnati,Duke,Illinois,Iowa State,Michigan,Ohio State,Oklahoma,Oregon,Penn State,Pittsburgh,Washington
Tied (2):Texas Tech,Vanderbilt

Updated through the January 2026 edition (58 games, 116 total appearances).

• Games marked with an asterisk (*) were played in January of the following calendar year.
• Records are based on a team's conference affiliation at the time the game was played.
• Conferences that are defunct or no longer active in FBS are marked initalics.
  • SWC and Big Eight appearances were prior to the 1996 merger of four Southwest Conference schools and eight Big Eight schools, which created the Big 12.
  • The WAC no longer sponsors FBS football.
• Independent appearances:Army (1985),East Carolina (1991*),Florida State (1968, 1983),Georgia Tech (1971, 1978),Miami (FL) (1980*),Syracuse (1989),Virginia Tech (1980*, 1986),West Virginia (1969, 1972, 1975, 1981)
• The game following the 1980 season, played in January 1981, was contested between two independent programs.
• The game following the 2025 season, played in January 2026, was contested between two Big Ten programs.

Source:^[26]

Battle for Bowl Week has the teams compete in events during the week leading up to the game. Events in 2021 included a basketball challenge and go-kart racing. From 2011 to 2023, the winner of the Battle for Bowl Week won the game eight of thirteen times.^[27]

• List of college bowl games

• Official website

• Peach Bowl
• College football bowls
• American football competitions in Atlanta
• Annual sporting events in the United States
• Tourist attractions in Atlanta
• 1968 establishments in Georgia (U.S. state)
• Recurring sporting events established in 1986

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