 | |
 Headquarters in Corona | |
| Formerly | Hansen Natural Corporation (1935 - 2012) |
|---|---|
| Company type | Public |
| |
| Founded | 1935; 90 years ago (1935), inSouthern California (as Hansen's) |
| Founder | Hubert Hansen |
| Headquarters | , U.S. |
Key people |
|
| Products | Energy drinks |
| Revenue |  US$7.49 billion (2024) |
 US$1.93 billion (2024) | |
| US$1.51 billion (2024) | |
| Total assets | US$7.72 billion (2024) |
| Total equity | US$5.96 billion (2024) |
Number of employees | 6,558 (2024) |
| Website | monsterbevcorp |
| Footnotes / references [1] | |
Monster Beverage Corporation[2] is an Americanbeverage company that manufacturesenergy drinks includingMonster Energy,Relentless,Reign andBurn. The company was originally founded asHansen's in 1935 inSouthern California, originally selling juice products. The company renamed itself as Monster Beverage in 2012.
As of 2020, Monster held 39% of the $86 billion global energy drink market, the second highest share afterRed Bull.[3]
Hansen's was founded in 1935.[4] In the 1930s, Hubert Hansen and his three sons began selling juice to film studios and retailers in Southern California under the Hansen's name. In the 1970s, Tim Hansen (the grandson of Hubert) developed and marketed a variety of sodas and juices, also under the Hansen's label.[5]
The company became Hansen's Juices, and later The Fresh Juice Company of California. The plant that was opened inLos Angeles in 1946 was used until operations were moved to a new plant inAzusa, California in 1993. The company filed for bankruptcy in 1988, and was acquired by the California CoPackers Corporation and renamed Hansen Natural Company. In 1990, Hansen's (original ticker symbol: HANS) went public with aninitial public offering.[6] In 1997, Hansen's launched their first energy drink, called Hansen's Energy.[7] In 1998, the company moved fromAnaheim, California toCorona, California. On January 5, 2012, after energy drinks had grown to the largest source of revenue, shareholders agreed to change the name of the company from Hansen's Natural to Monster Beverage Corporation, under the new ticker MNST. Shareholders also approved an increase in the number of authorized shares of common stock from 120,000,000 shares to 240,000,000 shares.[8]
In April 2008, the U.S.Food and Drug Administration ruled products containinghigh-fructose corn syrup could not be labeled "natural".[9] Shortly after, Hansen's Natural Corporation announced they had begun using cane sugar instead.[10]
In September 2009, Hansen brand Monster Energy sent acease and desist letter toRock Art Brewery, demanding themicrobrewery stop selling its new Vermonster beer, drop its pursuit of a federal trademark for the name, and pay Hansen's lawyer fees. This resulted in a boycott of all Hansen products by a few Vermont retailers.[11]
TheCoca-Cola Company bought a 16.7% stake for $2.15 billion in Monster Beverage Corp in 2015. This stake peaked at 19.3% due to share buybacks conducted by Monster Beverage Corp in 2018.[12][13]
In January 2022, the company acquired CANarchy Craft Brewery Collective forUS$330 million.[14] In February 2022, it was reported Monster andConstellation Brands were considering a merger which would have a combined market capitalization above $90 billion.[15] In June 2023, Monster reached an agreement to acquire Vital Pharmaceuticals, the owner ofBang Energy.[16]
NASCAR announced on December 1, 2016, a multi-year deal that will make Monster Energy only the third entitlement sponsor in itspremier series history.[17] However, this deal ended after the 2019 race season, and the series will be known as simply the "NASCAR Cup Series" from 2020 onward. The company is expected to continue sponsoring individual drivers, includingTyler Reddick,Ty Gibbs andRiley Herbst into the future. Monster remains a secondary sponsor.
Brittany Force of theNHRA races with Monster Energy[18] livery at several races in their season.
Professional Bull RidersUnleash the Beast Series carries a Monster Energy sponsorship.
World of Outlaws features the NOS brand as its title sponsor.
AMA Supercross[19] features Monster Energy as its title sponsor.
For the fiscal year 2017, Monster Beverage reported earnings of US$821 million, with an annual revenue of US$3.369 billion, an increase of 10.5% over the previous fiscal cycle. Monster Beverage's shares traded at over $51 per share, and its market capitalization was valued at US$29.9 billion in November 2018.[20]
| Year | Revenue in mil. USD$ | Net income in mil. USD$ | Total assets in mil. USD$ | Price per share in USD$ | Employees |
|---|---|---|---|---|---|
| 2005 | 349 | 63 | 164 | 1.75 | |
| 2006 | 606 | 98 | 308 | 5.49 | |
| 2007 | 904 | 149 | 545 | 7.30 | |
| 2008 | 1,034 | 108 | 762 | 5.27 | |
| 2009 | 1,143 | 209 | 800 | 5.81 | |
| 2010 | 1,304 | 212 | 1,147 | 7.36 | |
| 2011 | 1,703 | 286 | 1,362 | 12.44 | |
| 2012 | 2,061 | 340 | 1,043 | 19.77 | |
| 2013 | 2,246 | 339 | 1,421 | 18.65 | 1,571 |
| 2014 | 2,465 | 483 | 1,939 | 26.79 | 1,538 |
| 2015 | 2,723 | 547 | 5,571 | 45.46 | 1,659 |
| 2016 | 3,049 | 713 | 4,153 | 47.66 | 1,836 |
| 2017 | 3,369 | 821 | 4,791 | 51.69 | 2,114 |
 Old Peace Tea Caddy Shack Can | |
| Product type | Beverage |
|---|---|
| Owner | The Coca-Cola Company (2015) |
| Country | United States |
| Introduced | December 21, 2007; 17 years ago (2007-12-21) |
| Markets | US,Canada,Switzerland |
| Previous owners | Monster Beverage (2009) |
| Tagline | "Choose Peace" |
| Website | www |
Peace Iced Tea (often labeledPeace Tea) is an American brand of assortediced tea beverages produced by theCoca-Cola Company. It was originally produced by Monster Beverage. The product launched on December 21, 2007. It is served in 16 oz cans in the United States, and 695 mL cans in Canada. Peace Tea is also a competitor ofArizona brand iced teas in the ready-to-drink beverage category, as well as drinks fromSnapple and Pepsi.[21] Thepeace symbol is a universal symbol for peace, which was the inspiration behind the creation of Peace Tea. "Peace Tea is whatever you want it to be," says the brand's official web site, which is festooned with peace signs.[21] Peace Tea "stands for social awareness while maintaining its soul. In the form of a mere liquid, it can be your own form of poetry."[21]
The original Peace Tea can designs were created by Steve Jugan (Peace Tea brand manager) and artistJohn Malloy, akaFLuX, in homage to the differentpeace movements throughout history. Malloy is a mixed-media artist who began drawing at a young age. He later earned a background in old master's style painting and has since been self-taught in fine art, illustration, comics, and design.[22] His illustrations have been featured in a variety of publications, includingThe Big Book of Contemporary Illustration and the 'Illusive 3'Book of Contemporary Illustration.[22] His artwork led each Peace Tea packaging can to tell a story behind a significant peace movement throughout history.
Upon Peace Tea's 2015 transfer to the Coca-Cola Company, they produced simpler can designs.[citation needed]
Natural Soda came in twelve flavors: Original Cola, Ginger Ale, Key Lime Twist, Cherry Vanilla Creme, Grapefruit, Kiwi Strawberry, Vanilla Cola, Mandarin Lime, Creamy Root Beer, Raspberry, Mango Orange, and Pomegranate.[23] All Hansen's sodas are made withcane sugar.
TheirDiet Soda was available in ten flavors: Cola, Black Cherry, Peach, Kiwi Strawberry, Vanilla Cherry Crème, Tangerine, Lime, Ginger Ale, Root Beer, Grapefruit, and Pomegranate. Hansen's diet soda is sweetened withacesulfame potassium andsucralose. All diet sodas are OU Kosher certified.[4][failed verification]
Monster Beverage sells three flavors ofsoda mixer: Tonic, Ginger Ale, and Club Soda.
The company sells thirteen fruit juices in 64-ouncePET bottles, several of which are available in smaller bottles for kids. These include Apple, Grape, White Grape, Pineapple, Apple Grape, Apple Strawberry, Orange, Cranberry Apple, Ruby Red Grapefruit, Pomegranate, Organic Apple White Grape, Organic Apple Wild Berry and Organic Apple. These juices contain 120% of the United States Recommended Daily Allowances (USRDA) for Vitamin C (except Pomegranate, which contains 100%).[citation needed]
In 2009, Monster Beverage introduced Hansen's Natural Lo-Cal 64-ounce juice cocktails, in four flavors. They are sweetened withTruvia.
Hansen's fruit juice smoothies contain approximately 25% juice and provide 100% of the recommended daily adult intake of Vitamins A, C, and E. They are packaged in 11.5-ounce aluminum cans.
Hansen's Juice Blast line of children's juice drinks was launched in conjunction withCostco and sold in Costco stores. Hansen also has a Juice Slam line of children's juice drinks. Both lines are sold in 6.75-ounce boxes.
In May 2001, Hansen's acquired theJunior Juice beverage business.[24] Hansen's Junior Juice is 100% juice, sold in 4.23-ounce cartons and targeted at toddlers and preschoolers. Certain flavors of Junior Juice have calcium added and all flavors contain 100% of the daily recommended allowance of Vitamin C. The brand was introduced in 1991 byMcCain Foods,[25] and sold to the Pasco Beverage Group in 2000[26] before being sold again, to Hansen's. Hansen's replaced the original four mascots, Uncle Froggy, Emily the Mouse, Ronald Rabbit, and Nick the Fox,[27] withClifford the Big Red Dog.
In July 2008, Hansen's introduced Hansen's OrganicJunior Water, in 4.23-ounce packages aimed at children between two and six years old. The Hansen's Organic Junior Water line of flavored water contains 100% of the daily recommended allowance of Vitamin C and thirty calories per serving. Also in 2008, organic Junior Water was introduced. Hansen's later introduced Coconut Water Twist, containingcoconut water,[28] and Garden Twist, a combination of fruits and vegetables, which is the only Junior Juice variant to be sold in bottles.[28]
Smoothies,Rumba Energy Juice,Energade, andEnergy Formula, are minor products. Monster ownsBlue Sky Beverage Company, which manufactures several soft drinks. Monster produces theMonster,Lost, andRumbaenergy drinks, which were previously distributed in the United States byAnheuser Busch.[29]
In August 2009, Hansen's introduced the SELF Beauty Elixir line, a low-calorie beverage containing vitamins, minerals, natural fruit & botanical extracts, antioxidants and 30% fruit juice. The beverage contains 35 calories and a low amount of sodium per 8-ounce aluminum can.
Hansen'sSignature Soda line included Black Cherry, Vanilla Cream, Orange Cream,Ginger Beer, andSarsaparilla flavors.[4]
Hansen's Natural and Diet Soda flavors included: Black Cherry, Tangerine, Tropical, Orange Mango, Peach Mango, Peach, Cherry, Cranberry, Clear Root Beer, Vanilla Coffee, Low Cal Wildberry, Low Cal Cola, and Low Cal Creamy Cola.
In 2006, Hansen's introduced a line of iced teas in 16-ounce PET bottles. Some varieties were sweetened with cane sugar and some were unsweetened. Flavors included Lemon Mint, Pomegranate, Ginger, and Tangerine. There were also three flavors of dietgreen tea soda: Lemon Mint, Ginger and Tangerine. Each bottle of tea contained 75 mg ofEpigallocatechin gallate. Hansen's also madetea bags.
In 2018,The Huffington Post published an article in which five women accused Monster Beverage of having an abusive and discriminatory culture.[30] Manager Phillip Deitrich regularly humiliated and boycotted a female subordinate in public, and denied her increases in compensation. VP John Kenneally was accused of retaliation, bullying, and sexual harassment. According to three women, he subverted their reputations and forced them to abandon the company. One woman had responded to his advances but suffered nothing but abuse as a consequence of his jealous personality. She was ultimately forced out of the company by Kenneally after objecting to him calling her a "whore". Kenneally was fired two weeks after the article was released.[31] In March 2018, a sixth woman came forward, accusing retired manager Ted Cook of sexual harassment, and claimed being fired for mercurial reasons.[32]
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