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| Peace & Love | |
|---|---|
| Genre | Rock,pop,hip hop,world,Swedish |
| Dates | 3 days, in June/July (6 days including theme days) |
| Locations | Borlänge, Sweden |
| Years active | 1999–2019 |
| Founders | Föreningen Peace & Love, Jesper Heed, Henry Murtokangas, Michael Kvist |
| Website | www |
Peace & Love was the largestmusic festival in Sweden, known for itshumanitarian message, pervasive throughout the event. It started inBorlänge and ran from 1999 until the company filed for bankruptcy in 2013.[1]
The Peace & Love Crew announced that they would continue to do the much loved festival and in 2014 the festivals were back on under the name "Peace & Love World Forum". Since then it has expanded and has gone back to its old name "Peace & Love".[2] The festival was cancelled in 2020 due to the ongoing pandemic, and shortly the festival declared bankruptcy.
The Peace & Love Festival was first held in 1999, as a reaction to the ongoing violence. The first festival was held at a club in centralBorlänge, with about 900 attendees. Since then the festival was held at different locations in central Borlänge. The Peace & Love Festival was one of Scandinavia's fastest-growing festivals. In 2006 there were 15,000 visitors per day, with over 37,000 people attending in total. The 10th Peace & Love Festival was in 2008 and had a record of 25000 visitors, which made it the second biggest festival in Sweden.
The tickets sold out as early as 23 May, and the festival got a lot of attention in nationwide media. 2008 was celebrated as the tenth festival. Artist that played, amongst others, wereSex Pistols [UK],Manu Chao [FR/ES],Kent,Teddybears,The Wombats [UK],Crystal Castles [CAN]. As a late surprise Roky Ericson and The Nomads was announced.[citation needed]
The festival was held between 22 June and 27 June. This year Peace & Love became Sweden's biggest festival with 41 685 tickets sold. Some of the bands and artists were:Mötley Crüe (US),The Kooks (UK),Volbeat (DK),Milow (BE),Keane (UK),Thåström andHåkan Hellström.[citation needed]
In 2010, the event took place between 28 June and 3 July - the same weekend as other major Scandinavian festivalsRoskilde Festival andHove Festival. The festival sold 42 000 tickets. This year, amongst others,Jay-Z,Lily Allen,Patti Smith,The Kooks andKent played.[citation needed]
| 1999 | 2000 | 2001 | 2002 | 2003 | 2004 |
|---|---|---|---|---|---|
 |  |  |  |  |  |
| Dates: 5–6 August | Dates: 4–5 August | Dates: 3–4 August | Dates: 5–6 July | Dates: 4–5 July | Dates: 8–10 July |
| Number of days: 2 | Number of days: 2 | Number of days: 2 | Number of days: 2 | Number of days: 2 | Number of days: 3 |
| Visitors: 900 | Visitors: 2 500 | Visitors: 3 000 | Visitors: 3 500 | Visitors: 8 500 | Visitors: 10 000 |
| Artists: | Artists: Thåström | Artists: | Artists: | Artists: | Artists: Motörhead [UK] |
| 2005 | 2006 | 2007 | 2008 | 2009 | 2010 |
 |  |  |  |  |  |
| Dates: 8–9 July | Dates: 4–8 July | Dates: 26–30 June | Dates: 23–28 June | Dates: 22–27 June | Dates: 28 June – 3 July |
| Number of days: 2 | Number of days: 5 | Number of days: 5 | Number of days: 6 | Number of days: 6 | Number of days: 6 |
| Visitors: 10 000 | Visitors: 15 000 | Visitors: 20 000 | Visitors: 25 000 | Visitors: 41 685 | Visitors: 42 000 |
| Artists: | Artists: Patti Smith [US] | Artists: Iggy & The Stooges [US] | Artists: Sex Pistols [UK] | Artists: Mötley Crüe [US] | Artists: Jay-Z [US] |
Each year, Peace & Love focuses on a subject that they theme the festival on.
Over the years, artists such asPatti Smith,New York Dolls,Vitalic,Jay-Z,Tech N9ne,Lily Allen,Them Crooked Vultures,Alice Cooper,Slayer,W.A.S.P.,Surkin,NOFX,Ed Harcourt,Vive la Fête,Hanoi Rocks,Motörhead,Cut Copy, andKhonnor,Familjen,Rootvälta, Den Svenska Björnstammen,Miike Snow, Name The Pet,The Cardigans,Thåström,Håkan Hellström,The Sounds,Mando Diao,Lars Winnerbäck,Ulf Lundell,The Hives,Looptroop,The Hellacopters andSilverbullit, among many others. The band which has played the most often at the Peace & Love festival isSugarplum Fairy, a rock band fromBorlänge whose two singers, Carl and Victor, are younger brothers of Gustaf Norén from the better-known bandMando Diao, also a rock band from Borlänge.Sugarplum Fairy has played every year since 2001.
Some of the bands that have played:
In 2016, the festival started a cooperation with the leading localbandy club, which led the bandy club to change its names from Borlänge Bandy toPeace & Love City.[5]