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Company type | Private (SAS) |
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Industry | Restaurants |
Genre | Fast casual/bakery-cafés |
Founded | 1889; 136 years ago (1889) |
Headquarters | Marcq-en-Barœul, France |
Number of locations | 750+ (424 in France) |
Key people |
|
Products | Breads, such asbagels, loaves, andmuffins; coldsandwiches; hotpanini;salads;soups;cakes; andpastries |
Parent | Groupe Holder |
Website | boulangeries-paul |
Paul is a French chain ofbakery-café restaurants found in 47 countries with the head office atMarcq-en-Barœul, GreaterLille, France.[1]It specializes in serving French products, including breads,crêpes, sandwiches,macarons, soups, cakes, pastries, coffee, wine and beer. It is a five generation, family company currently owned by Groupe Holder, which also owned the French luxury pâtisserieLadurée from 2002 to 2021.[2]
In 1889 a bakery was established by Charlemagne Mayot and his wife in the town ofCroix,Nord, France.[3] In 1908, their son, Edmond Mayot, took over the bakery.[3] In 1935, Edmond's daughter, Suzanne Mayot, married Julien Holder, himself a baker and pastry chef.[3] Together, they opened a bakery on Rue des Sarrazins, in the Wazemmes district ofLille.[4] In 1953 the Holders and their son Francis took over a better known bakery-pâtisserie owned by the Paul family, and they kept the "Paul" name.[5]
Following the death of his father in 1958,Francis Holder with his mother took over the family bakery in Lille. Because of his status as a breadwinner, Francis Holder did not fight in theAlgerian War, however, he was sent for his military obligations toNogent-le-Rotrou, inEure-et-Loir.[4] When he returned in 1963, he opened a new Paul bakery, on boulevard de Belfort, Lille, with 10,000 oldfrancs.[1] With his mother's assistance, he expanded the business and when theNouvelles Galeries opened in 1965, he immediately offered to supply their bread.[4] Under the "Moulin Bleu", Francis Holder provided bread toAuchan andMonoprix from his bakery inLambersart. By 1970, he was able to purchase an abandoned industrial site atLa Madeleine, in the suburbs of Lille, transforming it into an enormous bakery.
The installation in 1972 of a wood stove at the original Lille bakery proved so popular that, as the Paul chain expanded into French malls in Paris and other major French cities, it was incorporated into the general layout. Apart from a change of livery in 1993 (to the now-signature black), the layout and visual aesthetic of Paul stores has not changed.[3]
As of 2022, there are more than 750 Paul bakery/café restaurants, of which 424 are in France and over 300 are in 46 other countries.[1]
The first bakery outside France was opened in 1985 inBarcelona.[6] The first internationalfranchise started in 1989 in Japan, with a bakery opened inNagoya.[3] The third country outside France to open was Morocco in 1998, where 14 Paul bakeries are open.[7] It is also present with 34 bakeries in United Kingdom since 2000, 14 in Lebanon since 2002,[8] 21 in Belgium since 2007,[9] 12 in Romania,[10] six in Taiwan since 2008,[11] seven in Singapore since 2012,[1] four (with one under construction) in India[12] and over 70 in the Middle East since 2013.[13]
In addition to French cities, it has multiple locations in other cities such as Abu Dhabi, Bahrain, Beirut, Bruxelles, Bucharest, Cairo, Cape Town, Casablanca, Doha, Dubai, Johannesburg, London, Nouakchott, Prague, Rabat, Riyadh, Singapore, Taipei, Tokyo, and Washington.[3]
Paul's first bakery in Pakistan was opened inKarachi in March 2021.[14] In May 2021, Paul opened its first Canadian bakery inVancouver.[15]
Since | Country |
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1985 | Spain |
1990 | Japan |
1998 | Morocco |
2000 | United Kingdom |
2002 | Lebanon |
2003 | Kuwait, United Arab Emirates |
2005 | United States |
2007 | Belgium, China (closed), Jordan, Réunion (France) |
2008 | Romania, Taiwan |
2009 | South Korea (closed 2013) |
2010 | Czech Republic, Greece |
2011 | Egypt, Saudi Arabia, Singapore |
2012 | Luxembourg, Russia, Saudi Arabia |
2013 | Indonesia, Ivory Coast, Kazakhstan, Oman, Philippines |
2014 | Azerbaijan, Thailand, Ukraine |
2015 | Panama, Poland |
2015 | South Africa[16] |
2016 | Georgia, Portugal, Vietnam |
2017 | Belarus, Cyprus, Gabon, Malaysia, South Africa, Tunisia |
2018 | Mauritius |
2019 | Uzbekistan, India[12] |
2021 | Pakistan, Canada |
2022 | Armenia, Mauritania |
2023 | Cameroon, Italy |
2024 | Mongolia |
Products include pastries, cakes, beignets, croissants, sandwiches, soups, quiches, tarts, crepes, eggs, and over 140 types of bread. They also have tea, wine, beer, mineral water, soft drinks andcoffee-based drinks.