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Packers Radio Network

From Wikipedia, the free encyclopedia
Official radio network of the NFL's Green Bay Packers

Green Bay Packers Radio Network
TypeRadio network
Country
HeadquartersGreen Bay, Wisconsin
Broadcast area
Wisconsin
Michigan
Minnesota
Illinois (limited)
South Dakota (limited)
North Dakota (limited)
OwnerGreen Bay Packers
AffiliationNFL
Affiliates50
Official website
Packers Radio Network

ThePackers Radio Network is a broadcastradio network and the official radio broadcaster of theGreen Bay Packers of theNational Football League (NFL), fully under the team's control in regards to technical productions and on-air personnel. The network's flagship isiHeartMedia'sWRIT-FM (95.7 FM) inMilwaukee, Wisconsin, and its coverage is also heard nationwide throughNFL Game Pass,Sirius XM, andTuneIn.

The team's play-by-play announcer isWayne Larrivee, with former PackercenterLarry McCarren providingcolor commentary since 1995. Former PackersfullbackJohn Kuhn serves as the network's sideline reporter.

History

[edit]

The Packers radio network was previously withWTMJ, which has broadcast the games since November 24,1929, and was the former flagship station ofJournal Communications until theE. W. Scripps Company and Journal completed their broadcast merger and publishing spin-off on April 1, 2015 (Good Karma took over WTMJ's operations on November 1, 2018 upon Scripps' second withdrawal from radio).[1] It was one of the few arrangements where a team's flagship radio station was not based in their home market and the local station served as a network affiliate only; WTMJ can be heard at city-grade strength in most of easternWisconsin, including Green Bay. Meanwhile, the rights for Packers games in theGreen Bay are held byMidwest Communications'sWIXX, withMidwest Communications acquiring theFox Cities rights to the team in 2022 forWYDR, resolving an oddity in the network where former Fox Cities affiliateWAPL transmits from the same tower site as WIXX.[2]

In situations whereMilwaukee Brewers baseball playoff games conflicted with Packers games (WTMJ and Good Karma Brands originate that team's broadcasts as the Brewers Radio Network) in September and October, WTMJ's FM sister stationWKTI (94.5) originated the games in Milwaukee, with other stations in the Packers Radio Network continuing to determine how to carry both games, depending on whether they have a sister station to broadcast both games.

Though its broadcasts began in 1929, WTMJ did not begin paying the Packers for broadcast rights until 1943; it paid the team $7500 to broadcast the season. In the early 1930s, there was no exclusive right given to broadcast games, andWHBY, then based in Green Bay, often sent its own announcers to call the game. From 1933 to 1936, three additional stations carried WTMJ's radio broadcasts of Packer games:WLBL in Stevens Point (a non-commercial station owned by the state commerce department decades before the creation ofWisconsin Public Radio),WTAQ in Green Bay andWKBH in La Crosse.WSAW in Wausau andWJMS in Ironwood, Michigan started carrying the feed in 1937.[3]

On October 27, 2021, the Packers announced that its longtime association with WTMJ would end at the end of the season, and that it had signed a deal withiHeartMedia to makesports radio station "The Game",WRNW (97.3), the team's new Milwaukee radio affiliate in 2022. Packers broadcasts already aired on iHeartMedia stations inMadison, Wisconsin,Eau Claire, Wisconsin, andMoline, Illinois. Production of the Packers Radio Network had been transferred from WTMJ to the team in 2018.[4]

The team's Milwaukee flagship would abruptly change after week six of the2025 season, after iHeart Media instituted a nationwide round of layoffs at many of their stations, especially including WRNW, which would see its morning and evening show hosts and program director departing the station, only months after several other personalities also left in previous layoff cycles. The company also made a deal with the Milwaukee Radio Alliance, the owners ofWLDB (93.3), to transfer the station's intellectual property and branding to WRNW after MRA sold its stations to theEducational Media Foundation, and just before noon on October 13, 2025, the station transitioned to WLDB's similaradult contemporary format, and the company chose to move WRNW's sports rights to its top FM station in the market,WRIT-FM (95.7), including the Packers' play-by-play. WRNW carried two further Packers games with WRIT in a transition period.[5][6]

Extended technical details

[edit]

Two internal radio stations are operated within the area surroundingLambeau Field during Packers home games. The first features the Packers Radio Network play-by-play, along withpublic address and scoreboard announcements, providing the game call to those in attendance without the delay experienced by the uploading of the network feed via satellite. Another station carries the game's television network audio, also in sync with the PA/scoreboard.

Both feeds are located withinVHFtelevision channel 5 (76–82 MHz) and operated by the external vendor Live Sports Radio, LLC.[7][8] They areFM broadcasts on frequencies below the standard American FM band, intended to require the purchase of a purpose-built Live Sports Radio tuner from the team'spro shop. However, any radio capable of receiving theextended Japanese FM band below87.7 FM can be tuned to these frequencies.

WIXX is considered an additional "primary" station in the network. This designation only truly comes to use in the later stages of theNFL Playoffs if the Packers make it to theNFC Championship Game and theSuper Bowl, where WIXX is allowed to carry the Packers Radio Network local call. All other network stations, including those licensed to communities in the Fox Cities, must carry thenational Westwood One call instead in line with NFL rules, which included WAPL in the past, despite transmitting from the same tower site as WIXX.

Programming format and announcers

[edit]

Its primary programming consists of broadcasts of Packer home and away games to a network of 56 stations inWisconsin, theU.P.,Iowa,North Dakota, andSouth Dakota, along with a two-hour pre-game show and three-hour postgame show which allows listeners to call, email, or text in asports talk format about the finished game.Wayne Larrivee has been the play-by-play announcer since1999, while former PackercenterLarry McCarren has worked as the color commentator since1995. Both Larrivee and McCarren contribute to the team's television programs, in addition to work withSpectrum News 1 statewide,WTMJ-TV in Milwaukee andWGBA-TV in Green Bay, where McCarren was sports director from 2013 until 2015 when he began to focus exclusively on his Packers network duties.

WRIT-FM is the current Milwaukee station airingLearfield coverage ofWisconsin Badgers sports, and its sister stationWOKY (920) handles conflict situations between the Badger football and men's basketball teams, giving the Packers contractually-steady coverage throughout the season on WRIT-FM on a full-market FM signal. Through full-market stations and FM translators of AM stations and migration of AM stations over to full-power FM stations, Packers play-by-play has shifted to that band throughout the network, as with most of the league's teams due to its sound clarity. The shift away from WTMJ (whose transmitter is based in the Racine County community ofUnion Grove,de facto giving Racine and Kenosha a very strong signal) also compelled the team to add aRacine/Kenosha station to the network for the first time inWRJN to make up for WRNW's transmitter position being stronger to the north in the market than the south (two WRJN translators based in and around Milwaukee do not carry the network in deference to WRIT-FM's rights).[2]

Announcers

[edit]
Map of radio affiliates as of 2015, including WTMJ, thus WRNW's transmitter site on the north side of Milwaukee is not shown.

Station list

[edit]
Network stations as of the2022 Packers season[11]
CallsignFrequencyBandCityStateNetwork status
WRIT-FM95.7FMMilwaukeeWisconsinCo-Flagship
WRLO-FM105.3FMAntigoWisconsinAffiliate
WATW1400AMAshlandWisconsinAffiliate
W267CS101.3FMAshlandWisconsinWATW relay
WBSZ93.3FMAshlandWisconsinAffiliate
WBOO102.9FMBarabooWisconsinAffiliate
WBEV-FM95.3FMBeaver DamWisconsinAffiliate
WJMQ92.3FMClintonvilleWisconsinAffiliate
WBIZ-FM100.7FMEau ClaireWisconsinAffiliate
WGLQ97.1FMEscanabaMichiganAffiliate
KFIZ1450AMFond du LacWisconsinAffiliate
W264DN100.7FMFond du LacWisconsinKFIZ relay
WFON107.1FMFond du LacWisconsinAffiliate
WFAW940AMFort AtkinsonWisconsinAffiliate
WIXX101.1FMGreen BayWisconsinCo-Flagship
WRLS-FM92.3FMHaywardWisconsinAffiliate
WCUP105.7FMHoughtonMichiganAffiliate
WOBE100.7FMIron MountainMichiganAffiliate
WIMI99.7FMIronwoodMichiganAffiliate
WCLO1230AMJanesvilleWisconsinAffiliate
W224DE92.7FMJanesvilleWisconsinWCLO relay
WJVL99.9FMJanesvilleWisconsinAffiliate
W277DV101.1FMJanesvilleWisconsinWFAW relay
W251BU98.1FMKenoshaWisconsinWRJN relay
WKTY580AMLa CrosseWisconsinAffiliate
K244FM96.7FMLa CrosseWisconsinWKTY relay
WGLR-FM97.7FMLancasterWisconsinAffiliate
WIBA1310AMMadisonWisconsinAffiliate
WIBA-FM101.5FMMadisonWisconsinAffiliate
WOMT1240AMManitowocTwo RiversWisconsinAffiliate
W300EE107.9FMManitowocTwo RiversWisconsinWOMT relay
WLST95.1FMMarinetteWisconsinAffiliate
WUPZ94.9FMMarquetteMichiganAffiliate
WKEB99.3FMMedfordWisconsinAffiliate
WFXN1230AMMolineIllinoisAffiliate
WYDR94.3FMNeenahMenashaFox CitiesWisconsinAffiliate
WCCN1370AMNeillsvilleWisconsinAffiliate
W253CN98.5FMNeillsvilleWisconsinWCCN relay
WCCN-FM107.5FMNeillsvilleWisconsinAffiliate
WCQM98.3FMPark FallsWisconsinAffiliate
WCMP1350AMPine CityMinnesotaAffiliate
W293DA106.5FMPine CityMinnesotaWCMP relay
WQPC94.3FMPrairie du ChienWisconsinAffiliate
WRJN1400AMRacineWisconsinAffiliate
W260CV99.9FMRacineWisconsinWRJN relay
WCYE93.7FMRhinelanderWisconsinAffiliate
WJMC-FM96.1FMRice LakeWisconsinAffiliate
WRCO-FM100.9FMRichland CenterWisconsinAffiliate
WEVR1550AMRiver FallsWisconsinAffiliate
W226CK93.1FMRiver FallsWisconsinWEVR relay
WEVR-FM106.3FMRiver FallsWisconsinAffiliate
WTCH960AMShawanoWisconsinAffiliate
W241CJ96.1FMShawanoWisconsinWTCH relay
WHBL1330AMSheboyganWisconsinAffiliate
W268BR101.5FMSheboyganWisconsinWHBL relay
KSOO99.1FMSioux FallsSouth DakotaAffiliate
WXCX105.7FMSirenWisconsinAffiliate
WCOW97.1FMSpartaWisconsinAffiliate
WSAU-FM99.9FMStevens PointWisconsinAffiliate
WQDC97.7FMSturgeon BayWisconsinAffiliate
WDSM710AMSuperiorWisconsinAffiliate
WDUX-FM92.7FMWaupacaWisconsinAffiliate
WSAU550AMWausauWisconsinAffiliate
W236CO95.1FMWausauWisconsinWSAU relay
WAUH102.3FMWautomaWisconsinAffiliate
WHTL-FM102.3FMWhitehallWisconsinAffiliate
Blue background indicates low-power FMtranslator.

References

[edit]
  1. ^Packers, WTMJ Sign Long-Term Extension Of Radio Rights AgreementArchived 2008-07-24 at theWayback Machine
  2. ^abEllis, Jon (April 24, 2022)."Packers Network Adds Affiliates as Milwaukee Flagship Changes".Northpine. RetrievedApril 26, 2022.
  3. ^Randall Davidson, 9XM Talking: WHA Radio and the Wisconsin Idea. Madison, Wisconsin: University of Wisconsin Press, 2006. 222-223
  4. ^Kirchen, Rich."Green Bay Packers switch Milwaukee radio home from WTMJ-AM to iHeartMedia sports station".Milwaukee Business Journal. RetrievedOctober 27, 2021.
  5. ^"iHeart Milwaukee Makes Adult Decision".Radio and Music Pros. RAMP Media. October 13, 2025. RetrievedOctober 14, 2025.
  6. ^"Packers Radio Network Milwaukee affiliate station shifts to 95.7 BIG FM".Packers.com. Green Bay Packers, National Football League. October 14, 2025. RetrievedOctober 14, 2025.
  7. ^Ellis, Jon (May 9, 2021)."FCC Monitor: Iowa TV Station Upgrades". Northpine. RetrievedJune 7, 2021.
  8. ^"LPTV Experimental STA Application (LMS File No. 250245)".FCC LMS.
  9. ^Gary D'Amato,Irwin closes in on retirement after 30 yearsArchived February 12, 2005, at theWayback Machine,Milwaukee Journal Sentinel, December 13, 1998.
  10. ^Russell G. Winnie - Sports Announcer - Assistant General Manager of Radio
  11. ^"Packers Radio Station Listing". The Official Website of the Green Bay Packers.


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