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| Type | Free-to-air digital television channel |
|---|---|
| Country | Philippines |
| Broadcast area | Nationwide |
| Affiliates | ABS-CBN News BEAM TV |
| Programming | |
| Language | Filipino |
| Picture format | 1080iHDTV (downscaled to16:9480i for theSDTV feed) |
| Ownership | |
| Owner | Prime Media Holdings |
| Parent | Philippine Collective Media Corporation |
| Sister channels | DZMM TeleRadyo PRTV (Tacloban) DZMM Radyo Patrol 630 Favorite Music Radio |
| History | |
| Launched | May 27, 2024; 18 months ago (2024-05-27)(test broadcast) July 15, 2024; 16 months ago (2024-07-15)(official launch) |
| Replaced | Shop TV (Cignal channel space) |
| Availability | |
| Terrestrial | |
| BEAM TV (Nationwide) | Channel x.1 (DTT) |
| Cignal (Nationwide) | Channel 31 |
PRTV Prime Media, also known asPrime TV, is a Philippinefree-to-airdigital television channel owned byPrime Media Holdings thruPhilippine Collective Media Corporation. It serves as the national extension of PCMC's PRTV brand, which is currently used on itsregional television station inTacloban.
Prior to the launch, PCMC has been planning to launch of a national TV channel after its Congressional franchise was amended in 2020 to expand its coverage into nationwide broadcast.[1] PCMC became an indirect subsidiary of Prime Media Holdings (PRIM) after the two firms signed a sharing deal throughbackdoor listing.[2][3]
PCMC/Prime Media has been collaborating withABS-CBN Corporation through a joint-venture to operateRadyo 630 andTeleRadyo Serbisyo (nowDZMM Radyo Patrol 630 andDZMM TeleRadyo). Aside from ABS-CBN, Prime Media has also been discussing collaborations with other content providers, includingTV5's andCignal TV's owner,MediaQuest Holdings.[4]
On May 27, 2024, PCMC/Prime Media launched Prime TV and began its test broadcast onBEAM TV's digital subchannel broadcast featuring TeleRadyo Serbisyo programming and a simulcast ofABS-CBN News'TV Patrol.[5]
On October 28, 2024, Prime TV was rebranded asPRTV Prime Media.
PRTV Prime Media is seen via BEAM TV's digital terrestrial UHF channel 31 in Mega Manila, Cebu, Zamboanga and Davao, UHF channel 26 in Baguio and Iloilo, UHF channel 36 in Batangas, UHF channel 32 in Naga, UHF channel 33 in Legazpi, UHF channel 43 in Cagayan de Oro and UHF channel 51 in General Santos; it can also seen viaSky Cable Channel 21 in Metro Manila. As of April 1, 2025, PRTV Prime Media is now available onCignal channel 31 nationwide (DTH only), following the start of its test broadcast earlier that month. The test broadcast phase on Cignal ended on May 20, 2025, and it is now available to both DTH and IPTV subscribers.[8]
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1 Joint venture. 2 Partnership. 3 Distribution. 4 Continued broadcast on international and online. | |||||||||||||||||||||||||||||||||||||||