Pinoy Interactive Entertainment (also known on-air asPIE and stylized asPiE) was a Philippinefree-to-airtelevision channel co-owned byABS-CBN Corporation (operates as its main content provider),Kroma Entertainment and 917Ventures, in partnership withBroadcast Enterprises and Affiliated Media. The name is derived afterPie, a baked pastry dish made of dough casing that contains various sweet or savory filling ingredient. The channel consists of different traditional and digital (known as "tradigital") entertainment programs for games, talk and variety shows mixed with real-time interaction format that can be viewed at any device, dubbed as the country's first multiscreen and real-time interactive entertainment channel. It broadcast nationwide on television via digital terrestrial throughBEAM TV on its flagship stationChannel 31, cable and satellite providers (until December 31, 2023), as well as worldwide via online through PIE's YouTube channel, its official website andGCash's GLife (since May 28, 2022), which operates from 11:00 am to 11:00 pm (exceptHoly Week yearly where it signs off fromMaundy Thursday at midnight untilEaster Sunday at 11:00 AM).[1][2]
On April 6, 2022,Ayala Corporation-ownedGlobe Telecom ventured into the media and entertainment industry by launching a multi-platform innovative tradigital entertainment company,Kroma Entertainment (formerly Sphere Entertainment) through 917Ventures Retirement Fund, which primarily ownsAnima andUpstream PH.[3][4] On the same day, Kroma Entertainment announced its co-ownership withABS-CBN for its new-offering Pinoy Interactive Entertainment or PIE, with ABS-CBN serving as its main content productions provider while Kroma Entertainment as its technological innovative interaction format backed by 917Ventures, and can be accessible to reach 11 million households in partnership withBroadcast Enterprises and Affiliated Media for digital terrestrial broadcast and 85 million digitally-connected online users.[5][6]
It started its test broadcast on April 25, 2022, showcasing unprompted daily questions each day until May 15, followed by a seven-day "Countdown to TagumPIE" special on May 16–22, and made its official launch on May 23, 2022.[7][8][9] Following the implementation of changes in PIE Channel's programming on September 12, 2022, the channel has been made available to international viewers through its YouTube channel.
On November 24, 2023, Kroma Entertainment announced that the channel will transition as fully online platform starting January 1, 2024. Its terrestrial broadcast on digital free-to-air television, cable and satellite had ceased broadcasting at 11:00 PM of December 31, 2023, with Playlist as its final program aired on the channel.[10]
On June 15, 2024, PIE ceased its operations in both platforms after two years. Viewers encourage to watch its past episodes and online contents in their YouTube channel.[11]
The following list are well-known celebrities and online influencers that served as the channel hosts in their respective programming blocks, dubbed as "PIE Jocks":[12][13][14][15]
Reneé Dominique(formerly from PIE Night Long and PNL Sessions)
Gretchen Fullido(formerly from Barangay PIE Silog) (Still with ABS-CBN and now currently as a showbiz news anchor forTV Patrol)
Sela Guia(formerly from PIE Silog, PIE Nalo: Pinoy Games and Dream Maker: Pause & Play) (formerly from Pinay Pop GroupMNL48 and now currently as a host and an actress)
Jhong Hilario(formerly from The Chosen One: Soap Opera) (Now currently focusing as host onIt's Showtime)
DJ Jhai Ho(formerly from Dream Maker: Pause & Play) (formerly a DJ fromMOR 101.9 FM Manila)
Daisy Lopez (Madam Inutz)(formerly from Barangay PIE Silog Sunday)
Philippines