 | |
 The digital edition ofPC Magazine, as of September 2011 | |
| Editor | Wendy Sheehan Donnell |
|---|---|
| Former editors | Dan Costa, Lance Ulanoff,Jim Louderback, Michael J. Miller, Bill Machrone,David Bunnell |
| Categories | Computer magazine |
| First issue | February/March 1982; 43 years ago (1982-03) (asPC) |
| Final issue | January 2009 (print) |
| Country | United States |
| Based in | New York |
| Language | English |
| Website | www |
| ISSN | 0888-8507 |
| OCLC | 960872918 |
PC Magazine (shortened asPCMag) is an Americancomputer magazine published byZiff Davis. A print edition was published from 1982 to January 2009. Publication ofonline editions started in late 1994 and continues as of 2025[update].
PC Magazine providesreviews and previews of the latesthardware andsoftware for theinformation technology professional. Other regular departments include columns by long-time editor-in-chief Michael J. Miller ("Forward Thinking"), Bill Machrone, andJim Louderback, as well as:
For several years in the 1980s,PC Magazine gave significant coverage to programming for theIBM PC and compatibles in languages such asTurbo Pascal,BASIC,Assembly andC.Charles Petzold was one of the notable writers on programming topics.
Editor Bill Machrone wrote in 1985, that If an article doesn't evaluate products or enhance productivity, "chances are it doesn't belong inPC Magazine".[1][2]
In an early review of the new IBM PC,Byte reported thatPC: The Independent Guide to the IBM Personal Computer "should be of great interest to owners".[3] The first issue ofPC, dated February–March 1982,[4] appeared early that year.[5] (The magazine was at first advertised asPC Guide.[6] The wordMagazine was added to the name with the third issue in June 1982,[7] but not added to thelogo until January 1986.)[2]
PC Magazine was created byDavid Bunnell, Jim Edlin, and Cheryl Woodard[8] (who also helped Bunnell found the subsequentPC World andMacworld magazines). David Bunnell, Edward Currie and Tony Gold were the magazines co-founders. Bunnell and Currie created the magazine's business plan atLifeboat Associates in New York which included, in addition to PC Magazine, explicit plans for publication of PC Tech, PC Week and PC Expositions (PC Expo) all of which were subsequently realized. Tony Gold, a co-founder of Lifeboat Associates financed the magazine in the early stages. The magazine grew beyond the capital required to publish it; to solve this problem, Gold sold the magazine to Ziff-Davis, moving from California toNew York City.[9] By February 1983 it was published by PC Communications Corp., a subsidiary of Ziff-Davis Publishing Co., Bunnell and his staff left to formPC World magazine.[10]The first issue ofPC carried an interview withBill Gates,[11] made possible by his friendship with David Bunnell, who was among the first journalists and writers to take an interest in personal computing.[12]
By its third issuePC wassquare-bound, because it was too thick forsaddle-stitch. At first the magazine published new issues every two months, but became monthly as of the August 1982 issue, its fourth.[7] In March 1983 a reader urged the magazine to consider switching to a biweekly schedule because of its thickness.[13] Although the magazine replied to the reader's proposal with "Please say you're kidding about the bi-weekly schedule. Please?",[13] after the December 1983 issue reached 800 pages in size,[14] in 1984PC began publishing new issues every two weeks, with each about 400 pages in size.[5] In January 2008 the magazine dropped back to monthly issues.[15] Print circulation peaked at 1.2 million in the late 1990s. In November 2008 it was announced that the print edition would be discontinued as of the January 2009 issue, but the online version at pcmag.com would continue. By this time print circulation had declined to about 600,000.[16][17] In the December 2022 issue, it was announced that the issue was the last one following the magazine format, and focus was shifted to the pcmag.com website.
The magazine had no ISSN until 1983, when it was assignedISSN 0745-2500, which was later changed toISSN 0888-8507.
PC Magazine usesGoogle Books as the official archive of its 27 years as a print publication.[2]
Wendy Sheehan Donnell was appointed editor-in-chief of PCMag.com in January 2022.[18] Donnell had been deputy editor[19] and joined PCMag.com as a senior editor covering consumer electronics in 2007.[20]
As of January 2025, Donnell remained as editor-in-chief and John Burek was PC Labs Director and executive editor. Alex Colon was executive editor.[21]
Prior to Donnell's appointment,Dan Costa was editor-in-chief from August 2011 to December 2021.Lance Ulanoff held the position of editor-in-chief from July 2007 to July 2011.[22]Jim Louderback was editor-in-chief before Ulanoff, from 2005, and left to becomechief executive officer of online media companyRevision3.
| Editor-in-chief | Start | End |
|---|---|---|
| Wendy Sheehan Donnell | January 2022 | |
| Dan Costa | August 2011 | December 2021 |
| Lance Ulanoff | July 2007 | July 2011 |
| Jim Louderback | 2005 | 2007 |
The magazine evolved significantly over the years. The most drastic change was the shrinkage of the publication due to contractions in the computer-industry's ad market and the easy availability of theInternet, which made computer magazines seem less necessary. This is also the primary reason for the November 2008 decision to discontinue the print version.[23]
It has adapted to the new realities of the 21st century by reducing its once-standard emphasis on massive comparative reviews of computer systems, hardware peripherals, and software packages to focus more on the broader consumer-electronics market. From the late 1990s, the magazine more frequently reviewedMacintosh software and hardware.
As of February 2025, PCMag.com has multiple categories of coverage, including reviews, how-to articles, news, opinion, deals, PCs & hardware, mobile, electronics, smart home, health & fitness, gaming, software & services, and security. The magazine also produces product comparisons. It also releases special issues likeGet Organized[24] and an annualBest Tech Brands ranking.[25]
PC Magazine was one of the first publications to have a formal test facility, which they called PC Labs. The name was used early in the magazine, and a physical PC Labs was built at the magazine's 1 Park Avenue, New York facility in 1986. William Wong was the first PC Labs Director.[26] PC Labs created a series of benchmarks, of which older versions can be found on the internet.[27] PC Labs was designed to help writers and editors evaluate PC hardware and software, especially for large projects like the annual printer edition where almost a hundred printers were compared using PC Labs printer benchmarks.[28]
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