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Out of Home Advertising Association of America

From Wikipedia, the free encyclopedia
(Redirected fromOutdoor Advertising Association of America)
Advertising trade association
Out of Home Advertising Association of America
AbbreviationOAAA
HeadquartersWashington, D.C.
Location
  • United States
President and CEO
Anna Bager
WebsiteOfficial website

TheOut of Home Advertising Association of America (OAAA) is atrade association representing all out of home (OOH) media formats in theUnited States.[1]

About

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The OAAA was founded in 1891,[2] as the Associated Bill Posters’ Association of the US and Canada;[3] it later changed its name first to the Outdoor Advertising Association of America[3] and then in 2019 to the Out of Home Advertising Association of America.[3]

The OAAA regulates industry member standards[4] covering both digital and staticout-of-home advertising. OAAA provides its members with current government regulations, marketing innovations and overall OOH standard operations.[citation needed] There are five main OAAA membership categories: General, Street Furniture/Transit/Place-Based, Associate, Affiliate, and International.

OAAA's archives are located atDuke University.[5]

Award programs

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OAAA annually hosts two awards programs recognizing media planning and OOH creative work. The OOH Media Plan Awards program recognizes exceptional media planning in the creation and execution of an OOH campaign.[6] TheOAAA OBIE Awards celebrates the best creative OOH over several product categories and formats.[7][8]

References

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  1. ^Fletcher, Nancy (9 March 2016)."OOH flies high in the digital age". Retrieved2016-03-12.
  2. ^"Nancy Fletcher OAAA Keynote Speech".billboardinsider.com. 19 April 2016.
  3. ^abc"History of OOH". OAAA. RetrievedMay 16, 2023.
  4. ^"Outdoor Association Changes Guidelines".adweek.com. 6 November 2006.
  5. ^"Guide to the Outdoor Advertising Association of America (OAAA) Archives, 1885-2017 and undated".David M. Rubenstein Rare Book & Manuscript Library. Retrieved2019-05-30.
  6. ^"DailyDOOH » Blog Archive » OAAA Extends Deadline For 2015 OOH Media Plan Awards".dailydooh.com. 16 July 2015.
  7. ^"Here Are the Year's 4 Best Out-of-Home Campaigns, as Judged by the OBIE Awards".adweek.com. 21 April 2016.
  8. ^"Ad Award Archive - ANA Educational Foundation".aef.com.
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