 July 2012 cover ofO | |
| Editor | Lucy Kaylin |
|---|---|
| Categories | Women's magazine |
| Frequency | Monthly |
| Total circulation (2014) | 2,395,496[1] |
| First issue | April 19, 2000 (2000-04-19) |
| Final issue | December 2020 (Print only) |
| Company | Hearst Communications |
| Country | USA |
| Based in | New York City |
| Language | English |
| Website | Oprah Daily |
| ISSN | 1531-3247 |
Oprah Daily, formerlyO, The Oprah Magazine, is an American monthly magazine founded by talk show hostOprah Winfrey andHearst Communications.
It was first published on April 19, 2000. As of June 2004[update], its average paid circulation was over 2.7 million copies, two thirds bysubscription. A South African edition was first published in April 2002; according to the South African Advertising Research Foundation, its average readership was over 300,000. The editor of the South African edition is Samantha Page.[2] While the sales of most magazines published in the U.S. declined in 2009,O Magazine increased its newsstand sales by 5.8 percent to 662,304 copies during the second half of the year.[3]O's newsstand sales fell 15.8% during the first half of 2010,[4] while its subscription circulation increased,[5] and sales fell 8.2% in the later half of the year.[6]
Since its inception until the September 2020 edition, Oprah appeared on the cover of every issue ofO. The first cover with someone else on it is that of April 2009 issue in which Oprah appears together with theFirst LadyMichelle Obama.[7] The second shared cover is with fellow daytime hostEllen DeGeneres on the December 2009 issue, in which four separate covers were shot for this special holiday issue.[8] For the first time in 20 years of publication, the September 2020 edition featured entirely someone other than Oprah on the cover. This edition featured the lateBreonna Taylor, a young woman killed by police inLouisville, Kentucky.[9]
The magazine serves 63.6%white, 29.8%African-American, 8.8%Hispanic, 1.8%Asian and 6.6% other women. It is directed towards a median age of 47.9, median home value of $214,281, medianHHI of $68,911, and median IEI of $38,756.[10]
In July 2020, it was announced thatO Magazine will end its regular print publications after the December 2020 issue.[11][12] The issue featured an article where Oprah thanked readers and also acknowledged it was the "final monthly print edition" ofO.[13]
The December 2010 issue[14] was the first released digitally through the magazine'siPad app.[15] The app features exclusive videos of Oprah, allows readers to preview and purchase books presented in the magazine's Reading Room and O List sections, and gives users the ability to purchase monthly or yearly subscriptions. Individual issues are also available for download through the app.[16]
In 2021, Winfrey and Hearst relaunchedO, The Oprah Magazine asOprah Daily. It came with a new website called OprahDaily.com, a membership community Oprah Insider, and a quarterly print magazine titledO Quarterly.[17]
In July 2009,Susan Casey became the editor-in-chief of the magazine. Before joining, she was the development editor ofTime Inc. Casey was editor-in-chief ofSports Illustrated Women, editor-at-large for Time Inc., andcreative director ofOutside. Casey wroteThe New York Times bestsellerThe Devil's Teeth: A True Story of Obsession and Survival Among America's Great White Sharks (2005), andThe Wave.[18]
In September 2009, the magazine hired formerPublishers Weekly editor-in-chiefSara Nelson as books editor atO.[19][20][21]
In May 2013, Lucy Kaylin was promoted to editor-in-chief, replacing Susan Casey.[22]
On October 20, 2022, Pilar Guzman was name editorial director of Oprah Daily.[23]
 | This section needs to beupdated. Please help update this article to reflect recent events or newly available information.(February 2016) |
Inspired byOprah's Book Club,O has always paid regular attention to books since inception. In 2015, the magazine teamed up withFlatiron Books of St. Martin's Press and itself published a series of inspirational books, includingO's Little Book of Happiness and, in 2016,O's Little Book of Love & Friendship.[24]
Oprah's Book Club 2.0 has continued to promote books for people to read. The latest book byMegha Majumdar,A Guardian and A Thief was selected for October 2025. Since 2012 the Book Club has selected 45 books.
In a March 2001 article entitled "O Positive", Noreen O'Leary argued that Winfrey was well on her way to influencing the content ofwomen's magazines beyond her own, just as she has helped reshape daytime TV and the world of book publishing.[25]
In April 2001, Oprah Winfrey and the Hearst Corporation were sued for trademark infringement by Ronald Brockmeyer, publisher of«O», a Germanerotic periodical whose publication dated back to the 1990s. In a March 2003 decision, JudgeJohn Koeltl dismissed the suit, citing the different content of the two magazines in addition to the irregular publication schedule and minimal American sales of the German magazine.
assumed by Sara Nelson, the mag's new book director...
Sara Nelson was named books editor...
Sara Nelson, book editor at Oprah's O magazine, said ...
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