 | |
| Company type | Subsidiary |
|---|---|
| Industry | Consumer electronics |
| Founded | 2004; 22 years ago (2004) |
| Founders | Chen Mingyong (陈明永) |
| Headquarters | Menlo Park, California, United States |
Area served | Worldwide |
| Products | Headphones,Blu-ray players |
| Parent | Oppo |
| Website | www |
OPPO Digital Inc. (Chinese:OPPO影音)[1] is an overseas division of Chinese multinationalelectronics companyOppo.[2][3]
Established in 2004 inMenlo Park, California,USA, it conducted all of its sales online.[4][5] OPPO Digital offered audio and video equipment, includingBlu-ray Disc players and personal audio products such as headphones.[6]
In April 2018, OPPO Digital announced they were stopping production and development of new products but would continue to support existing customers.[7]
In 2007 and 2008, OPPO introduced the DV-980H and DV-983H, DVD-to-1080p upconversion, multi-format players.[8][9]
In 2009, OPPO introduced a "universal"Blu-ray player, BDP-83, compatible withDVD-Audio andSuper Audio CD formats.[5] The unit included avideo decoder fromMediaTek and a video processing chip from Anchor Bay Technologies.[5]
In 2018, OPPO discontinued production of all Blu-ray players.[6][10]
It entered personal audio market in 2014. Oppo's PM-1 headphones[11] and HA-2 portable headphone amplifier/DAC have received EISA "Best Product" awards.[12]
So who is Oppo? They certainly are not a household name and with good reason as Oppo is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while Oppo is a new name, the company and the technology behind it are quite substantial.
OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.