One (stylized asone) is a Germanfree-to-airtelevision channel owned and operated by the German public-broadcasting consortiumARD. Managed since October 2005 byWestdeutscher Rundfunk on behalf of ARD as a whole, the channel was launched (asEinsFestival) on 30 August 1997.
On 29 July 2016,WDR announced that from early September 2016Einsfestival becameOne and became a channel specifically aimed at viewers aged between 30 and 49.[1][2] The channel's website, Twitter, and Facebook presences were updated on 1 September 2016,[3] and the on-air rebrand took effect on 3 September 2016, starting with adoption of the new screen identification at 0.00 and ending with the final adjustment of all aspects of the channel's visual design at 10.00.
The rebrand was aimed at increasing awareness of the station as an entertainment channel, particularly among viewers under 30.[4]
On 15 November 2022, One closed itsSDTV feed across its cable and satellite feeds, which means it is now only available in HD.[5]
One concentrates on entertainment, and the channel's content is very largely made up of repeat broadcasts of programmes already shown on otherARD channels, national and regional: this includes cinema and television films, drama series, documentaries, reports, magazines, and music programmes (especially rock and pop).
From 21 to 24 March 2008 Einsfestival ranHDTV test broadcasts via satellite and digital cable (exclusively onKabel BW). The first HD transmissiones came from theInternationale Funkausstellung Berlin. Between 22 December 2008 and 1 January 2009 Einsfestival again aired HD test shows. SD feed is due to end on 15 November 2022, with One HD remaining.[10]
^Various clips from 1970s episodes ofTop of the Pops as initially re-broadcast on Einsfestival (1 Festival) with the German TV channel logo on-screen, as used by Viacom Studios UK for their television seriesBritain's Biggest 70s Hits, with episodes transmitted on Channel 5 every Friday night from 22 October 2021 to Christmas Eve 2021
