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| Frequency | Monthly |
| Founded | 1944 |
| First issue | April 1944 |
| Final issue | 1955 |
| Country | Sweden |
| Based in | Stockholm |
| Language | Swedish |
| Part ofa series on |
| Conservatism in Sweden |
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Commentators |
OBS! was a biweekly conservative business and cultural magazine which also contained a significant political content. The magazine existed between 1944 and 1955 and was headquartered in Stockholm, Sweden.
OBS! was established by a group of Swedish journalists, including Arvid Fredborg, Th Åke Leissner and Gunnar Unger, in 1944 with the financial assistance of the International Freedom Academy based inVienna.[1][2] Its first issue appeared in April that year.[1][3] The magazine was published on a biweekly basis, and its stated aim was to promote a sound economy andfree enterprise.[3] Arvid Fredborg was its founding editor.[1] The first editorial was written by Gunnar Unger who became the editor of the magazine in 1949.[3] The other founder, Th Åke Leissner, also published articles inOBS! under apseudonym.[1] Ove Dahlstrand was among theillustrators of the magazine.[4]
The covers of the magazine contained caricatures of the leading politicians, movie stars and other well-known personalities.[3] The magazine featured economy-oriented articles, but its political content was much more prominent.[3] The editor ofOBS!, Gunnar Unger, described the magazine as an "avantgarde organ in the anti-socialist propaganda."[3] The magazine frequently criticised the social democrat policies and supported the development of the Swedish industry.[3]
Following the first yearOBS! sold 20,000-25,000 copies.[3] The financial assistance of the International Freedom Academy continued until 1953.[2] Then, the magazine was financed by businessmen until its demise in 1955.[3]
OBS! has inspired various conservative magazines one of which isContra.[5]
The text cited was originally published in Stiftelsens Torgnys Segerstedt's memory yearbook 2008
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