 | This articleis missing information about operations in Germany (Wow) and Italy (Now), and former operation in Austria (Sky Ticket). Please expand the article to include this information. Further details may exist on thetalk page.(April 2020) |
| Now | |
|---|---|
 | |
| Other names | Now TV (2012–2021) |
| Original author | Sky Group |
| Developers | Comcast (Sky Group &Xfinity) |
| Initial release | 17 July 2012; 13 years ago (2012-07-17) |
| Available in | |
| Website |
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Now (formerlyNow TV and often stylised asNOW) is a subscriptionover-the-topstreaming television service launched in the United Kingdom in 2012. It is operated bySky Group in Europe, andXfinity in the US; both owned by the American media conglomerateComcast.
Now offers both live streaming andvideo-on-demand without a contract. The service offers "passes" for various types of content, for a monthly fee on a pay-as-you-go basis. Differing passes offer films, sports and entertainment from Sky such as material fromSky Atlantic andSky Cinema, and from British and American licensed third-parties such asFox.[1] The service is available to consumers through retailRoku-based Now TVdigital media players (in bothset-top box andHDMIdongle form factors) as well as via anapp on computers, various mobile devices, some game consoles and set-top boxes. It is separate from and not viewable through theSky Go Internet service, or via Sky's digital satellite television serviceSky Q.
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Sky Picnic was a proposed pay television service which would have sat alongsideFreeview andTop Up TV on thedigital terrestrial television (DTT) platform in the United Kingdom.[2] The proposal detailed replacing Sky's threefree-to-air channels (Sky News,Sky Sports News andSky Three) with five pay TV channels:Sky Sports 1,Sky Movies SD1 plusSky One during the evening with one hour of Sky News content. There would also be two further daytime channels: a factual channel and a children's channel.[3] It was first proposed in 2007 but was subject to a public consultation byOfcom.[4] Whilst the service was cleared to launch in 2010[5] it never officially launched, Sky having put it on hold in 2008.[6]
The Sky Picnic proposal was ultimately superseded by the internet-based Now TV platform.
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Now TV was unveiled bySky UK in March 2012, and designed for people who have no existingpay TV subscription.[7][8] Its official launch was on 17 July 2012,[9] initially providing films, putting it in competition withLovefilm andNetflix.[10][11]
The Now TV service was later extended to other territories covered by the Sky Group. In 2014 a similar internet service called "Sky Online" was launched bySky Deutschland in Germany and Austria,[12] and bySky Italia in Italy in 2015. In 2016, Sky Online in Germany and Austria was revamped as "Sky Ticket" and structured the same as Now TV in the UK,[13] and was rebranded in Italy under the original British name of Now TV. On 26 April 2017, Now TV launched in Ireland.[14] On 11 September 2017, the service launched as simply "Sky" in Spain, the first Sky-branded product in that country.[15] In March 2019, Sky X launched in Austria, making use of a blend of Now TV andSky Q elements, and replaced Sky Ticket, as an offering between Sky Ticket and the full TV service Sky Q.[11][16] On 1 September 2020, Sky stopped offering the product in Spain.[17]
In Summer 2016, Sky UKextended the brand to telecommunication services by launching contract-free budget broadband internet in the UK, initially named Now TV Combo,[18] and from early 2018 branded asNow Broadband.[19]
In early 2021, Now TV rebranded as NOW.[20]
In Summer 2022, Sky Ticket rebranded to WOW.[21]
Sky España was a service ofSky and suppliedover-the-toppay television andvideo on demand service accessible only through theInternet created to compete withMovistar+,Netflix, andAmazon Prime Video inSpain.[22]
Yoigo is an operator of Internet and mobile services which maintains an exclusive agreement that allows customers to the rate into Fibra + la Sinfín with unlimited fibre access to Sky España service for €6 per month.[23]
The service ceased to be available on 1 September 2020. Some content had already disappeared prior to it closing on 10 August 2020.[24]
Sky returned to the Spanish market in 2023 with the introduction ofSkyShowtime.
On 23 May 2023,Comcast (parent company of Sky Group) announced plans to launch a U.S. version of Now TV as part of itsXfinity cable and broadband unit, which will be priced at US$25 per-month and include linear cable networks andfree ad-supported streaming television (FAST) services fromXumo Play and other partners.[25]
Upon its UK debut in 2012, Now TV offered only films at first, adding sports in March 2013,[26] and entertainment channels in October 2013.[27][28] Film and entertainment channels are accessed by paying a monthly fee, and sports on an ad-hoc basis ("pay as you go"). Unlike Sky's flagship satellite TV service, Now TV does not require a long-term contract.[1]
Now TV offers "passes" with a specific set of content or channels that can be watched on demand or as live TV. The "Entertainment" pass has general entertainment content/channels from Sky itself (e.g.Sky Atlantic) and third-parties (e.g.Comedy Central), whilst the "Kids" pass covers children's networks such asNickelodeon, and a "Sky Cinema" pass offers over a thousand films fromSky Cinema. There is also a dedicated "Hayu" pass, and a "Sports" pass (which offers a daily or monthly option), along with a sports pass solely for mobile devices[29] to stream liveSky Sports channels.[30]
The Now TV boxes and dongles have extra downloadable apps that provide access to free catch-up or streaming services such asBBC iPlayer,ITVX, andUKTV Play, as well as access toSky Store,Netflix (added in late 2018),Peacock (added in November 2021),Sky Sports Box Office,Disney+ (added in April 2020)[31] andYouTube.[32] From Spring 2020, Now TV provided access toBT Sport, and at the same time Now TV became available forBT TV customers.[33]
On 28 June 2022,National Geographic departed the service as its programming moved to Disney+.[34] In its place, Now users had access to UKTV's mystery drama channel Alibi and NBC News Now,[35] whilst customers with the Sky Cinema subscription package could access a range of films from Paramount+.[36]
Now is available on a number of platforms, providing access via both big-screen and small screen mobile devices (correct as of March 2025):[37][38]
The service offers streams at up to720p resolution (or up to1080p resolution, when subscribed to Now TV HD Boost at an extra cost) depending on the playback device. It usesadaptive bitrate streaming.[39]
In July 2013, Sky launched a white Now TV-brandedRoku streaming box, allowing users to stream Now TV content to their television via an analogue baseband connection or an HDMI input. It retailed for £9.99.[40] It has limited access to the Roku Channel Store and only a pre-approved list of channels can be downloaded. A number of third-party channels can be side-loaded to the device using its Developer Mode.
In August 2015, Sky launched the Now TV Box 2 (based around a 2015 Roku 2) in black. It offers the same content as the original Now TV (white) box, but has a faster processor, anEthernet port alongside Wi-Fi, a USB port and an SD card slot (not functional by default), and is capable of outputting at full HD (1080p) resolution.[41] Unlike the original Now TV Box, the Now TV Box 2 does not have an analogue audio/video output socket.
The Now TV Smart Box ("Smart Box with Freeview"), coloured black with a blue logo, was launched exclusively in the UK in July 2016. It includes access toFreeview channels through an aerial, via an internalDTT tuner that allows the user to pause (for up to 30 minutes) and rewind live TV.[42]
In January 2018, Sky introduced the Now TV Smart Stickdongle which plugs directly into a TV'sHDMI input and includes voice search.[43] It was noted as the cheapest smart TV stick in the UK, costing £14.99 at launch compared to £39.99 for its rivalAmazon Fire TV Stick.[44][45]
The second generation Now TV Smart Box ("Smart Box with 4K") was introduced in September 2018 and is coloured black with a pink logo. It is smaller in size (mainly due to the removal of the Freeview TV tuner) and includes the voice search capability from the Smart Stick. This box is capable of streaming at2160p (4K) resolution.[46]
NOW TV recently re-branded to NOW has announced late in 2021 that it is discontinuing all NOW hardware products.[47]
| Now TV "White" Box | Now TV "Black" Box | Now TV Smart Box(1st Generation) | Now TV Smart Stick[48][49] | Now TV Smart Box(2nd Generation)[50] | |
|---|---|---|---|---|---|
| Release Date | July 2013 | August 2015 | July 2016 | February 2018 | September 2018 |
| End of Support | October 2020 | N/A | N/A | N/A | N/A |
| UK Model Numbers | 2400SK | 4200SK; 4201UK | 4500SK | 3801 | 4631UK |
| Ireland Model Numbers | — | 4201IE | — | 3801 | — |
| Italy Model Numbers | — | 300338 | — | 3801 | — |
| Remote control | Infrared with 13 buttons. | Infrared with 13 buttons. | Infrared with 13 buttons. | Wi-Fi Direct (point-anywhere) using 17 buttons. Infrared for television power and volume control using 3 buttons. | |
| Wi-Fi | Single-band802.11 (b/g/n compatible) withWEP,WPA andWPA2 support. | Dual-band802.11 (a/b/g/n compatible) withWEP,WPA andWPA2 support. | Dual-band802.11 (a/b/g/n/ac compatible) withWEP,WPA,WPA2 support, and Hotel Connect. | ||
| Ethernet ports | — | 1x100BASE-TX | — | 1x1000BASE | |
| USB | — | USB Type A socket, not functional. | Micro USB Type B socket as power input only. | — | |
| Secure Digital | — | microSD, not functional | — | microSD, not functional | |
| Terrestrial TV tuner | — | — | Freeview andFreeview HD | — | — |
| Pause and Rewind live TV | — | — | Freeview andFreeview HD (up to 30 minutes). | Now TV pass live television channels (up to 30 minutes). | |
| Video Outputs (all viaHDMI) | |||||
| Audio outputs |
| Digital overHDMI:7.1 and5.1 surround sound pass-through. | |||
| Central Processing Unit | Single-core | Dual-core | Quad-core | ||
| Dimensions | 3.31 in × 3.31 in × 0.91 in (84 mm × 84 mm × 23 mm) | 3.50 in × 3.50 in × 0.98 in (89 mm × 89 mm × 25 mm) | 6.50 in × 6.50 in × 0.81 in (165 mm × 165 mm × 20.5 mm) | 3.31 in × 0.80 in × 0.50 in (84 mm × 20.3 mm × 12.6 mm) | 4.92 in × 4.92 in × 0.83 in (125 mm × 125 mm × 21 mm) |
| Weight | 3.00 oz (85 g) | 4.97 oz (141 g) | 15.24 oz (432 g) | 0.71 oz (20 g) | 7.83 oz (222 g) |
| Power Input | 5.2Volt – 1.0Amps via suppliedAC power adaptor. | 5.99Volt – 2Amps via suppliedAC power adaptor. | 12Volt – 2Amps via suppliedAC power adaptor. | 5Volt – 1.0Amps viaUSB port/suppliedAC power adaptor. | 5.99Volt – 2Amps via suppliedAC power adaptor. |
| Power Consumption | Typical when streaming video: less than 2Watts. | Typical when streaming video: less than 3.5Watts. | Typical when streaming high definition content: less than 3.5Watts. | Typical when streaming ultra high definition content: less than 9Watts. | |
As of Q4 2018, Now TV had a 10% share in the UKOTT subscription market, placing it third behind Netflix andAmazon Prime Video.[51]
Before its launch, Hong Kong–basedPCCW filed trademark complaints about British Sky Broadcasting's (BSkyB) Now TV service. In October 2012, a High Court judgment in London ruled that BSkyB did not infringe PCCW's rights regarding the Now TV name.[52]
for the United Kingdom and Ireland
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