 logo of NotjustOk 2023 | |
Screenshot  | |
Type of site | Music website |
|---|---|
| Available in | English |
| Owner | Ademol |
| Editors |
|
| URL | notjustok |
| Commercial | Yes |
| Registration | Optional |
| Launched | June 2006 |
| Current status | Active |
NotjustOk is an African media and entertainment company, known for housing an online music and entertainment websiteNotJustOk, a music streaming serviceMino Music (previously known as MyNotjustOk),[1] and a music distribution and publishing service NotjustOk Distribution, with its media house located inLagos, Nigeria, andAtlanta, Georgia. There are two different feeds of NotJustOk website; for West Africa, and East Africa]. The company and its divisions are led by its Founder andchief executive officer.
Coined fromSeth Godin's bookPurple Cow: Transform Your Business by Being Remarkable,NotJustOk was started as a personal blog by Ademola Ogundele in 2006, with over 1.2 million viewers per month, from 183 countries, it is one of the most visited websites inNigeria.[2] It evolved into a music website after Ademola posted a clip of9ice's performance atNelson Mandela's 90th anniversary concert, which rapidly increased thetraffic of the website.[3] Currently with few employees,NotJustOk is managed by Ademola Ogundele and Ovie Ofugara.[4] In 2014, the company launched its mobile application to run oniOS, andAndroid devices.[5]
Described as "a revolution in Nigerian music" by Isioma Osaje ofYNaija,NotJustOk delivers music and music videos from the hip hop and contemporary music genres.[3] It also allows artists to upload their songs to the public through an online platform calledMyNotJustOk. The website contributed to the sales of popular music albums, includingSuperstar byWizkid,The W Experience byBanky W,C.E.O byDa Grin, andMI 2 byM.I.[6]
NotJustOk was voted the "Best Nigerian Music Website" at theCity People Entertainment Awards in 2011, 2012, 2013 and 2014. It was also voted "Blog of The Year" at the 2013 edition of theNigeria Entertainment Awards.[7] On 1 March 2025, Notjusok introduce The Afrobeats Power Ranking, a monthly report chart for Afrobeats artists, measured from streaming numbers, chart performance, social media influence, and overall industry impact to figure out who’s running the game.[8]
NotjustOk Music Concert is an annual music concert organised by NotJustOk. The first NotJustOk Music Concert was held on 17 December 2011.[9]
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| Year | Award ceremony | Award description | Result |
|---|---|---|---|
| 2011 | City People Entertainment Awards | Music Website of the Year | Won |
| 2012 | City People Entertainment Awards | Music Website of the Year | Won |
| 2013 | 2013 Nigeria Entertainment Awards | Blog of the Year | Won |
| 2013 | City People Entertainment Awards | Music Website of the Year | Won |
| 2014 | Black Weblog Award | Best Music Blog | Won[10] |
| 2014 | City People Entertainment Awards | Music Website of the Year | Won |