Tassler was born in New York City to a Jewish father and a Puerto Rican mother whoconverted to Judaism.[2][3] She was the highest profile Latina in network television and one of the few executives who had the power to greenlight series.[4][5] Her boss wasNancy Tellem, President,CBS Paramount Network Television Entertainment Group. Tassler oversaw CBS' primetime, late night and daytime programming, as well as program development for all genres.
Tassler grew up in upstate New York and eventually graduated fromBoston University (bachelor of fine arts in theater). After college, she moved to New York City and worked for Roundabout Theatre Co. After a few years, she moved to Los Angeles. There, she worked as a talent agent at Triad Artists for about 5 years before moving on to Warner Brothers.
Tassler joined CBS in August 1997 as VP Drama, CBS Productions, before moving to the network as SVP Drama Development in 1998, then becoming President of Entertainment in 2004 and chairman in 2014.[1]