 | |
| Formerly |
|
|---|---|
| Company type | Private |
| Industry | Footwear |
| Founded | 1906; 119 years ago (1906) |
| Founder | William J. Riley |
| Headquarters | 100 Guest Street,Boston, Massachusetts, U.S. |
Key people | |
| Products | |
| Revenue |  US$6.5 billion (2023)[2] |
Number of employees | ≈ 8,000 (2024)[3] |
| Subsidiaries | |
| Website | newbalance.com |
New Balance Athletics, Inc. (NB),doing business asNew Balance, is an American multinational footwear and apparel corporation. Based inBoston, Massachusetts, New Balance was founded in 1906 as theNew Balance Arch Support Company.
New Balance maintains amanufacturing presence in the United States, as well as in the United Kingdom for the European market, where it produces some of its popular models. New Balance claims to differentiate its products with technical features, such as blendedgel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $6.5 billion in revenue in 2023.[2]
In 1906, William J. Riley, an Irish immigrant, founded the New Balance Arch Support Company in the Boston area, manufacturing arch supports and other accessories designed to improve shoe fit.[4] His first product, a flexible arch support, was designed withthree support points to provide greater balance and comfort in the shoe. It is believed that Riley came up with the name "New Balance" by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk. He explained to customers that the chicken's three-pronged foot resulted in perfect balance. In 1927, Riley hired Arthur Hall to be a salesman. In 1934, Hall became a business partner.[5] The company later did business under the name New Balance Athletic Shoe Company. As New Balance slowly established itself as a niche business in the 1930s, baseball players and track and field athletes sought the company out for its specialty footwear.[6]
In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd.[7] Eleanor and Paul Kidd continued to sell mainly arch supports until 1960, when they designed and manufactured the "Trackster", the firstrunning shoe to come in varying widths. The Trackster gained popularity throughYMCA programs in which it became the unofficial shoe.[5] College track teams such asMassachusetts Institute of Technology (MIT),Tufts University andBoston University adopted the Trackster for their cross-country teams, soon to be followed by other colleges and private high schools around the country.[8] Marketing was mostly word-of-mouth or through local sports fairs.
Sales languished until 1972, when 28-year-oldJim Davis bought the company, feeling that "leisure-time products would be a high-growth market."[6] At the time, the company consisted of six people making 30 pairs of shoes daily and selling products primarily through mail-order with a few U.S. retailers.[9] The Boston area became a center for therunning boom of the 1970s, and the product line expanded and sales grew rapidly.[4] The company opened a UK factory inWorkington in 1982, which relocated toFlimby in 1991.[10]
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In 2001, New Balance purchased canvas sneaker companyPF Flyers and re-launched the brand in 2003. In February 2004, the company purchasedWarren, Michigan-based Warrior Lacrosse, nowWarrior Sports.[11][12] In 2011 New Balance placed its Aravon, Cobb Hill, and Dunham brands under its Drydock Footwear affiliate. In 2015, New Balance's parent, together withBerkshire Partners, bought theRockport shoe company from theAdidas Group and combined it with Drydock Footwear under the name The Rockport Group, now with the Aravon, Cobb Hill, Dunham, and Rockport brands.[13][14][15] In 2018, The Rockport Group went into bankruptcy and was sold.[16][17]
In February 2015, New Balance announced its entry into the globalsoccer (association football) market. The company had started its soccer business through its subsidiary Warrior Sports in 2012, punctuated by a $40-million-a-year sponsorship deal withLiverpool F.C., but made the move to rebrand based on the global reach of the parent brand.[18] Later on, theUK High Court rejected the legal filling of New Balance against the Liverpool's UK£70 million+ kit deal withNike, which come into force in January 2020 and staggered the Manchester United deal with Adidas for £75 million annually.[19][20]
During 2016, New Balance opposed theTrans Pacific Partnership[21][22] and condemned theObama administration's support for it, arguing that it would hurt its domestic shoe manufacturing (while Nike, which does not manufacture in the US, supported the TPP).[23][24] Matt Lebretton, the company's Vice President of public affairs said in April 2016 "I would say that whenHillary Clinton,Bernie Sanders andDonald Trump all agree on something, then it has to be given a closer look; and they all agree that TPP is not the right policy."[25] After Donald Trump won the 2016 U.S. presidential election, Lebretton told a reporter, "The Obama administration turned a deaf ear to us [about trade] and frankly, with President-elect Trump, we feel things are going to move in the right direction." Some news outlets reported that an ad hoc boycott campaign was created out of an interpretation of Lebretton's remarks as supportive of Trump.[26][27][28][29] Owner and ChairmanDavis donated almost $400,000 to theTrump Victory Committee in September 2016.[30]
In December 2018, Chief Commercial Officer Joe Preston succeeded Rob DeMartini as New Balance's president.[1] In March 2020, the company announced that it would be converting some of its manufacturing facilities in New England to produce face masks in response to theCOVID-19 pandemic.[31]
In April 2021, Teddy Santis, founder of lifestyle brandAimé Leon Dore, was named creative director of New Balance's premium sneaker line.[32]
New Balance manufactures a range of shoes and apparel. It maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where it produces some of its most popular models such as the990 series—in contrast to its competitors, which often manufacture exclusively outside the United States and Europe.[33][34] As a result, New Balance shoes tend to be more expensive than those of many other manufacturers. To offset this pricing difference, New Balance claims to differentiate its products with technical features, such as blendedgel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths.[35] Between 1992 and 2019, the company made approximately $69 billion in profit.[35] In 2017, New Balance's facility inFlimby, England was producing 28,000 pairs of shoes a week, 5 percent of the New Balance shoes sold in the European market.[36][37]
New Balance sponsors a variety of sports teams, leagues and individuals. Sponsorships include theNew York Road Runners, which organizes theNew York City Marathon;[38] theNational Basketball Association (NBA);[39] major league baseball teams theNew York Mets and theBoston Red Sox;[40][41] and Team Ireland at theRio 2016 Olympics.[42] It has sponsored football national and club teams worldwide, US and European athletics teams, and individual athletes in basketball, baseball, cricket, cycling, tennis, rugby, lacrosse, motorsports, and skateboarding.
The company has launched products in collaboration with apparel companyAimé Leon Dore,[43] NBA starKawhi Leonard,[44] and British fashion designerPaul Smith.[45]
In 2025, New Balance released a limited-edition line of Japan-made cotton T-shirts in collaboration withShohei Ohtani, celebrating craftsmanship and the athlete’s cultural roots.[46]
| Leagues/Sport | Teams |
|---|---|
| NCAA | |
| Soccer |
|
The New Balance Foundation was established in 1981. The foundation donates to national and Boston-based charitable organizations, and groups that support children and families with a focus on health, nutrition, education and physical activity.[47]
New Balance committed to theScience Based Targets initiative, the United Nations' emissions reduction plan that seeks to keep global warming under 1.5 degrees Celsius. The brand also aims to reach 100% renewable electricity for its operations by 2025.[48] In February 2024, New Balance introduced its resale program 'Reconsidered'.[49] According to this plan, pre-worn shoes are sold on New Balance's online store in a new section of the website.[48][50]
In 2011, a class action lawsuit was filed against New Balance alleging that the company'stoning footwear touts unproven benefits. In support of its claim of false advertising, it cited aUniversity of Wisconsin–La Crosse research study on toning shoes that was funded and published by the American Council on Exercise.[51]
Researchers studying rival toning shoes made bySkechers andReebok reported that there were no "statistically significant increases in either exercise response or muscle activation" as a result of wearing the toning shoes. There was no statistically significant difference between participants wearing special "toning shoes" and controls wearing normal sneakers. The researchers concluded that there is "simply no evidence to support the claims that these shoes will help wearers exercise more intensely, burn more calories or improve muscle strength and tone." However, it was noted that "These shoes may be encouraging a fair number of people who probably wouldn't put on a normal pair of walking shoes and go out and walk."[52] In August 2012, New Balance agreed to pay $2.3 million to settle false advertising claims.[51]
New Balance is reviving its fight against the trade deal, which would, in part, gradually phase out tariffs on shoes made in Vietnam. A loss of those tariffs, the company says, would make imports cheaper and jeopardize its factory jobs in New England.
New Balance is 'coming out against TPP after remaining neutral and quiet for about a year on the issue,' LeBretton said in a telephone interview. 'This administration has failed to provide a pathway that allows us to be confident that our government will take the steps to ensure our continued domestic operations and the growth in those operations. I would say that when Hillary Clinton, Bernie Sanders and Donald Trump all agree on something, then it has to be given a closer look; and they all agree that TPP is not the right policy,' he said.
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